For what it worth, my three things from Cannes Lions International Festival of Creativity 2024. Culture > Category : year after year, brand growth is coming more and more from adjacent spaces within art, sports or entertainment. It's becoming increasingly critical to think outside category basics and product fundamentals. Niche > Universal : in order for a brand to stand out, let’s own the small, the weird, the unseen, and amplify it to make a big splash. That way we will create breakthrough media experiences, and build brand singularity. I-de-A > IA : not a single conversation without hearing « the power of AI » bla-bla-bla. AI isn’t a story, nor an idea, it’s a tool. A nice tool. But, let's make sure we think more strategically about the prompt/ask/input, before rushing into the output. Voilà, voilà. big up dentsu
Love these mate.
Excellent
Co-founder & Creative Director — Les Others & Les Others Studio
4mo⚡️🧠