.Barbara Cador.’s Post

Woohooo!! And the winner is... 🏆🎉 Fantastic news from this year's IPM Award event! Our campaign for Beavertown Brewery was recognized in not one, but TWO categories: 🥇 Gold for The Best Promotional Marketing Management/Service 🥈 Silver for The Best Use of Data and Insights It’s an absolute honor to stand alongside the very best in martech. A massive shoutout to our amazing UK Team - James Elsworth, Amie Jackman, Sean Power for their exceptional work and dedication in driving top-notch, value-driven consumer promotions! 🙌 A huge thank you to our clients for their trust and partnership. Today, we're celebrating 🎉🎉🎉 , but Monday, we’ll be back to making magic happen! ✨ #IPMAwards2024 #DataDrivenMarketing #PromotionalMarketing #DriveToStore #IPMAwards #MarketingInnovation #IPMCommunity #Hashting

You are not too old and it is not too late. Arianna Huffington started the Huffington Post at 55. Julie Wainwright created The RealReal at 53. Bernard Marcus opened the first Home Depot at 50. Viola Davis achieved EGOT status at 57. Harland Sanders founded KFC at 62. Ray Kroc franchised the first McDonalds at 52. Ellen Latham was 54 when she created Orange Theory. I never thought I would be starting something “new” after age 50 but life is interesting in that it challenges you in so many unexpected ways. For me… I still felt an urge that was impossible to ignore to keep creating better options for women. The self doubt was loud but my calling was louder. Launching Sneex has been the most fun I’ve had in years. Look at all the people who have accomplished great success after 50. We have entire award categories dedicated to the things that people accomplish before 30 and 40… but that’s just the first act. The second act can be just as amazing as the first. You just have to have the courage to keep reinventing yourself. #MondayMotivation #MondayMugShot #NeverTooOld

A lot of software has added new shiny AI functionality despite most of it proving to be of fuck all use to anyone. In most cases it actually gets in the way of functionality in a Genuinely Dumb way. Google's app currently has two search boxes. The usual one. And an additional one above it that spits out error messages and completely contradicts Google's once imperiously pure approach to simple interface design. A dog with two dicks. One of which does not work. Meanwhile over at the software abomination that is Acrobat, Adobe has added an AI assistant. Something I noticed while trying to sign a document that I had rotated to make it signable. Acrobat cannot do this basic thing. It appears to be 1994 inside its operating system. And when I asked its AI why this simple task was impossible it took two minutes and presumably six trees to tell me that the document was a contract for a car and that there was no "explicit mention of rotation". Meanwhile as I type this LinkedIn keeps prompting me at the bottom of the page to rewrite it with AI. Why? Call it Absurdly Inane. Always Irrelevant. Annoyingly Inconvenient. The AI revolution is surely coming. But in the middle of 2024 it is being badly executed by rushed, uncertain companies desperate to jump on the bandwagon irrespective how uncomfortable they then have to sit on it until they get somewhere.

Did you know that optimizing the consumer journey can boost conversions by 30%? 🚀 Yet, too many great promotions fail due to a poorly designed path-to-purchase: ❌ Too many steps  ❌ Overcomplicated  ❌ Unnecessary distractions (consumer aren’t keen on downloading yet another app or printing a coupon!) Instead of complicating things, why not aim for a KISS? 💋 Keep It Simple, Short, and Seamless! Here’s how:  ✔️ Seamlessly integrate into daily consumer routines 🛒  ✔️ Use instant messaging for smooth experiences 📲  ✔️ "Buy & Get" refund promos 💸  ✔️ Keep it under 4 steps ✨  ✔️ Instant refunds, straight to bank accounts 💳 At Hashting, we streamline journeys that double ROI. Ready to boost your promotions? Check out more here 👉 https://lnkd.in/eUkNZCz4 #consumerjourney #roi #marketingtip #customerengagement  

This pizza shop stunt went ultra-viral — because it followed the most important rule of marketing giveaways: Don’t just give people SOMETHING. Give them something TO REMEMBER. This came from Glide Pizza in Atlanta. They sent a guy out in yellow spandex and a QR code, offering free pizza… but he made it impossible to scan. So people chased him. Took photos. Posted to social. It became A WHOLE THING. Now imagine if Glide Pizza just gave out pizza instead. People would have been briefly happy… but would they have talked about it? Shared it? Remembered it? Nope. You’re never just selling a product. You’re always selling an experience. And you don’t need a big budget to do it. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Every week, I share one way you can improve your work — and build a career or company you love: jasonfeifer.com/newsletter

Lo confesso… quando vedo che una persona toglie la spunta blu ✔️ di WhatsApp mi innervosisco. Vado in ansia. Controllo e controllo cento volte il telefono. Mi viene da chiamare, poi desisto, ma mi stresso. Invece la spunta mi rilassa, mi tranquillizza… anche quando una persona non mi risponde, io mi sento in pace ☺️. Eppure il 15% delle persone la toglie, il 25% nel caso dei Millennials… (Quick Poll Kantar, 500 casi con Endri Basha )

With recent feedback from Mars, we’re over the moon!    Amazing to receive testimonial proving impact Hashting has made on user-friendly consumer promotions.💚 The client's challenge was to create an easy-to-use consumer incentive campaign accessible across all retailers in NL.  Hashting’s mobile solution streamlined the process of claiming promotions for consumers, regardless of which store they choose to try Pedigree Multivitamins. Mars can now connect with pet owners both online and offline, and have a complete view of campaign performance to boost efficiency. 📈🔍 Thank you, Jordi Kamp, for your kind words! We’re delighted to support trusted brands like Mars in providing a seamless consumer experience for their promotional campaigns. #clientsuccess #testimonial #casestudy #petfood