Barcelona Institute for Global Health (ISGlobal)’s Post

🌍As the world of research increasingly revolves around online and mobile methods, we researchers find ourselves looking for ways to adapt and incorporate new tools into our repertoire. 👥Online communities stand out as among the most versatile! One way to take advantage of this increased functionality – without abandoning the traditional qualitative methods we know and trust – is to combine online communities with focus groups. 👉Here are three reasons this can help give your research the best of both worlds. https://hubs.la/Q02HNmbm0

Very insightful paper by Jessica Fong from University of Michigan - Stephen M. Ross School of Business! Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating, Marketing Science, 2024 Abstract This paper presents a field experiment designed to independently measure cross-side and same-side network effects. I conduct this experiment in collaboration with an online dating platform to examine how the number of platform users on the opposite side (“market size”) and number of platform users on the same side (“competition size”) impact search behavior. The experiment provides a user-level information treatment by indicating the lower bound on the number of men and women near the user’s location. I find that, on average, an increase in market size deters users from participating in the market. Conditional on participating, market and competition size influence matching decisions. Specifically, an increase in market size causes users to become more selective, whereas competition causes users to become less selective. I discuss potential underlying mechanisms that can explain these empirical findings. Full text here: https://lnkd.in/eHuGzEfK

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Helpful tips for finding the right information online 📝📝📲📳 Who Pays For The Site? Can you trust them to provide balanced, accurate information? Trustworthy sites provide a way to contact the owners with questions or feedback. In general, you'll find good health information on websites run by: 1️⃣Federal government agencies. 2️⃣Medical schools. 3️⃣Large professional or nonprofit organizations. For example, the American College of Cardiology (a professional organisation) and the American Heart Association (a nonprofit) are both reliable sources of information on heart health. Things to note: ☑️If the site is funded by ads, they should be clearly marked as advertisements. Watch out for ads designed to look like neutral health information. ☑️If a business pays for the site, the health information may favour that business and its products. Let's take a run down of indications that will be helpful in choosing a site. 1. edu A Web address that ends in ".edu" is published by an organisation that is associated with an educational institution such as a university. 2.gov An ending of ".gov" signifies that the web page belongs to a governmental organisation. 3.org An address ending in ".org" belongs to a nonprofit. 3.com An ending of ".com" belongs to a for-profit company. Hope you found this helpful 🤗 If you want to stay updated with my posts, please click on the following button💡💡 If you're having trouble creating high-quality content for your brand or need a health writer for your blog posts and articles, feel free to send me a DM⚡⚡ Let's work together! #TheSafetyNurse #PreventiveHealthcare #Healthwriting

📣 Calling all Research Folks! 🗣️ I’m looking for people who work in strategy, market or marketing research for a 30min research session with us to talk about the way you do research. Consider it an offloading session, where you trauma-dump the pain of doing great research. In exchange for your time, you’ll get an Aesop Travel Kit which won’t solve all your problems but might help ease the stresses a little. Ideally you: - Hold a role at a market research agency or regularly conduct research - Regularly run research studies via various methods If this sounds like you, message me, and we’ll schedule it. #marketresearch #marketing #research

It can be tough to assemble a diverse, engaged, and qualified group of people for each new research project you have. And a user research panel might be at the top of your list of solutions. But how do you know if investing in a research panel is right for your org? You assess the shadow sides of the potential benefits and quantify the ROI. We walk you through it all right here: https://lnkd.in/eJ2qevtN

Scientific research is very different from social research and even more different from commercial research. Starting my working life as a research scientist provided substantial training on what is required to perform evidence-based, unbiased research. Working in advertising introduced me to the world of social or consumer research, which aims to identify trends and gain insights into opinions and behaviour. But here is an example of commercial research. Last year, when first presented at Mumbrella360, Nathan Hodges drew my attention to the Kantar research for the In-House Agency Council (IHAC). Last November, he downloaded the report when it was released. Today, he shared his concerns and insights, not into the respondent's capabilities, as some may have you think, but the framing of the questions and the conclusions drawn from the research results. It reminds me why it is important to always go beyond the research headlines and apply critical thinking to even the most rigorous research rather than taking it at face value. #inhouseagency #marketresearch https://lnkd.in/g-zZMuTj

The move to online research brought many opportunities to connect with more people than ever - but keeping research human has always been a challenge. The human touch is the key to increasing the connection between participants, researchers and stakeholders in online research spaces, and here are some tools, methods and tactics to help insight teams get started: https://flx.mr/48It9q0 #mrx #strategy #insights

Phenomenal results for 1 of our healthcare practices in just 30 days! This practice went from (virtually) unranked in search engines for core keywords to #1 spots incredibly quickly... The best part? These are high-intent keywords: → Health condition + Location → Symptom + Location We’ve found these types of keywords to have the highest traffic generation rates across the hundreds of practices we’ve worked with. Want us to assess your online presence? Shoot me a DM, let’s talk!

Should "Publish or Perish" Be Introduced into the Public Health Space? 🤔 Anyone in academia is familiar with the phrase "Publish or Perish." It’s a system that demands constant publication to survive in the academic world—often criticized, but undeniably effective at pushing boundaries in research. 📚 However, a recent conversation with a colleague got me thinking—should we bring this mindset into public health practice? 🤨 Public health sits on a goldmine of data 💎—data that could reshape policies, improve healthcare systems, and save lives. Yet, so much of it stays in the field, unshared and untapped. Many public health practitioners gather valuable insights through hands-on work but don’t convert these findings into publications. As a result, powerful data that could inform broader strategies and innovations often remains localized, not reaching the wider global audience it deserves. 🌍 My colleague suggested introducing the "Publish or Perish" rule to force public health professionals to publish more. While I see where he’s coming from, I disagree. ❌ Here’s why. Public health isn’t just about research—it’s about action and real-world impact. 🏥 Implementing this rule could create an unhealthy focus on publishing for the sake of publishing, potentially diluting the quality and relevance of what’s shared. We risk turning a field that’s all about community impact into one driven by academic pressures. The last thing we need is a focus on quantity over quality when the stakes involve human lives. That said, I do believe public health professionals should be encouraged to publish more. We don’t need a "Publish or Perish" mandate, but we do need more platforms, incentives, and support for practitioners to turn their data into meaningful publications. Let’s create a culture where publishing isn’t just an obligation but a natural part of driving change. 🚀 Publishing isn’t just about career advancement; it’s about sharing knowledge that could improve health outcomes globally. 🌐 Imagine if more public health success stories and data-driven strategies were shared widely—how much faster could we address health disparities, improve policies, and save lives? 💡 Let’s strike a balance—encourage public health practitioners to publish without making them feel like they’ll perish if they don’t. 📝💪 Stephen Olaide Aremu, PhP #PublicHealthMatters #PublishOrPerish #DataToImpact #KnowledgeSharing #HealthcareInnovation #CommunityFirst