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That’s a wrap on Content+ 2024 🎉 Here's what we did and how we did it. 📋 Event Planning: Our studio team jumped in to manage much of the tech and minutae so that the Pace marketing team could focus on the programming while we worked on the details that bring the show to life. 🌌 Video and Ambient Visuals: We produced custom videos and animations ahead of the event that set the tone and were featured throughout. 🎭 Stage management: From calling lights to driving the event presentation, we strove to deliver a seamless audience experience. 🎥 Universal Content Capture: Video, audio, social, photography - you name it, we caught it. 🖌️ Creative Post-Production: This, and so much more to come. Nearly 4TB more to come. What will we do next??

My new marketing video tool is here!

The cinematic quality of this TVC is outstanding, and so is the message: Synthetic fibers don't biodegrade and there's enough clothing out there capable of surviving in landfills more than 200 years! In a world of fast-fashion successes like Shein and Temu, plus OG's like H&M and Zara using this stuff, I'm skeptical consumers will change their buying habits, but work like this will hopefully open more eyes. I prefer cashmere myself ;) #advertising #creative #fastfashion #sustainability

In everything I do I try to be the best that I can be at it. I’ve had the gift and curse of getting good at things quickly. Why is it a curse? Because I get bored easily of things. One thing that has not been easy and has tested my patience sooo much is latte art. One step wrong and you’ve ruined it. Pull the shot wrong, steam the milk wrong, pour to quickly, pour to slowly, etc… While it’s come more naturally for me, video is very similar. It’s the ultimate art form. With any video you have to consider, lighting, sound, what your filming, composition, story, and all the techniques and technical stuff on top of it. You mess one up, and you could potentially ruin the video. That’s why it takes a village to make a movie, which is the supreme, ultimate art form. Every single role is one person who’s mastered one specific thing. Most of us consume content so much that we’ve become numb to bad content. It’s also why it’s important for a company to hire production agencies that will create good quality content that can reach audiences. With all the noise in the market, you need video that will knock some socks off! It needs to be different, unique, and true to your branding.

When you are explaining your ideas to other boil it down to its essence. Using a white board and a fat pen to describe your idea makes you trim it down to its core. It forces you strip away all the non-essential elements and can really communicate it clearly. Oh, you may need a PowerPoint in the end but please don’t start there. Or you could use the Amazon method and write the press release BEFORE you build the product! Doing that will make you describe the most important features, it encourages you to think of the product from the customer’s perspective, and hopefully you can use it to convince team members to get on board. I see so many pitch decks every week that miss these points. But doing it well is so simple: 1.     What is the customer’s problem? 2.     How will your product solve it and what is different about your solution from others? 3.     Only then talk about your amazing technology that underlays the product. So many start with the technology, “We are using AI!”…who cares. I don’t care if you are using dilithiumcrystals or a steam engine…what is the problem you are solving and why will people love it? My dad worked at Leo Burnett advertising whose founder believed, “Big ideas come from big pencils” and every copywriter was a given a box of big pencils on their first day. “Learn to use little words in a big way. It is hard to do. But they say what you mean. When you don’t know what you mean use big words. That often fools little people!”  Art Kudner

Meet Tingly! 🚀 We've got some exciting news to share – Orange Films and Fiks Film are joining forces. Today, we are not only merging our two brands, but also our collective 15 years of expertise in film, motion, and storytelling. This is more than a merger; it's the beginning of a new chapter we strongly believe in. We are evolving into a creative agency focused on socially relevant storytelling that engages the senses and brings people together. We are moving away from digital disconnect to explore what it truly means to be human: to feel, to connect, and to fully engage our senses. We will be employing our creative skills not just to create more screen time content but to create more engaging and powerful experiences that last. Think of us for any creative work, advice, campaigns, events, or activations. We’re here to make cool stuff that looks amazing and resonates deeply. Tingly. Open your mind, tickle your senses. 👀 Special thanks to our design agency: maan - identity. design. content. Ruud van den Boogaart Aniek Frölke, Darius van Haastrecht And of course, all our colleagues!

Working with creatives is HARD! - Brands never feel like they get the “expected” ROI - Creators leave feeling underpaid and under appreciated I’ve spent 8 years trialing different processes and working with creators all around the world on over 350+ campaigns and finally I have consistent results like - 90 days of content from 1 shoot.  - 93% Accurancy rate on all shortlists and content requested (brands actually have gotten over what's requested) - Total look and feel rebrand in 60-90 days  - 10/10 brands work with the same creators on retainer after we implement the process (consistent work and output monthly) A slight flex when you can get these and get every brand you work the best ROI possible Solution 1. A 3 step onboarding, pre production and review process 2. Custom and detailed instruction briefs 3. Concise communication and shot lists tailored to how creators work All of which I’ve developed and created custom for all the brands and creators I work with. Working with creators doesn’t need to be hard, so stop complicating it all. *SEEK wndr wndr Collectives

The PG Tips Monkey, Aleksandr Meerkat from Compare the Market, the playful M&M characters…all instantly recognisable and synonymous with their brands. As brands constantly seek ways to connect with their customers and stand out in a busy marketplace, brand characters are one successful strategy they’re using to help them stay memorable. So why do they work so well, and could brand characters work for Agri-brands? In our latest article, our Art Director Richard Pye shares his thoughts. The link to the article is in the comments.

Title: Exciting Film Collaboration Opportunity Subtitle: Woman-Oriented Story Based on True Events Introduction Headline: Announcing Our Upcoming Film Project Content: woman-oriented story based on true events Star-studded cast Focus on go-karting, motorbikes, sports cars, and racing About the Film Content: Details can be shared later during one-on-one discussions Why partner with us? Brand Visibility: Your brand will receive prominent placement in key scenes featuring exciting sports action Star Cast Association: Associating with top-tier actors will provide significant exposure for your brand Promotional Opportunities: We are open to joint promotional activities, including social media campaigns and co-branded content Collaboration Opportunities Headline: Explore Various Forms of Collaboration Content: Product Placement: Featuring your go-karts, motorbikes, cars, or gear in our film Sponsorship: Branding opportunities in key scenes and events Locations: Filming at your prestigious racing tracks or locations Uniforms: Showcasing your high-quality racing gear and uniforms Benefits of Collaboration Content: This collaboration will add tremendous value to our film and provide your brand with a unique platform to reach a broader audience Call to Action Content: Should this interest you, please reach out to (Ayaz Khan. Thank You We look forward to collaborating with you