Barkley’s Post

Remember when creative directors made you write 50 versions of the same creative line? Strategists who tore up your brief and made you rewrite it? Maybe I’m a masochist, but I miss it heaps every time I see Facebook’s AI-generate ad that asks me to us AI for ads. “Elevate your advertising with AI”. You might think that the fragmented media landscape and unchanged attention spans call for a higher level of creativity, instead we’re seeing agencies turn into ad factories that churn out mediocrity at scale. If nothing else, AI surely “elevates” the mediocrity. I’m not a fan of this divide between the business of #creativity and the business of #ads, (and secretly fantasise about the mad men era). But, there might be a positive side to all this. Brands who believe in the power of creativity (recent examples include Liquid Death, Solo Stove, Oatly) can stand out easily, with little resistance from their rivals.

My city has a bar near me and the logo is something like this 🍻 (two mugs cheering). I have used Canvas before so I know exactly where it came from, so as everyone else the uses Canva. Then I became more aware of it. Something like when you see a pregnant lady and then all the suddenly you see nothing but pregnant ladies. I mean, where do they even come from? And I now see this same logo Every. Damn. Time. Everywhere. Brazil, Portugal. This logo transcends time and space it seems. Is Canva the problem? No. And neither is AI. They're useful tools. But how can you stand out if everything looks the same as everyone else's? Your logo, your copy, your content. You can't. It becomes basic, lazy even. Well, at least is easier to stand out.

🔝 Rising to New Heights 🌟 I'm happy to share with you my new position as a #StrategicClientPartner 🚀It's an honor to continue creating value for our customers and contributing to our company's success in this new role at GrowthYouNeed Stay tuned, I have so many things to share about AdCreative.ai and the new two tools that has been launched. ⚡ #AI #GrowthMarketing #GrowthHacking #Advertising #SEA #SMA

As production directives grow in volume and complexity many brands are now teaming up with a broader network of agencies, partners, and vendors, sparking a surge in asset creation. To keep everything running smoothly, it's crucial to have clear transparency and meticulous oversight to ensure maximum efficiency. Learn how APR can optimize your content creation ecosystem & download The New Creative Paradigm by the Winterberry Group for more insights today ➡️ https://hubs.ly/Q02DzLsN0 #productionoptimists #marketingandadvertising #advertising #AI #adtech #contentmanagement

Friday mood at Silverpush.  Comment the first word you see. Hint: it’s all advertising. #silverpush #fridayfeeling #fridaythoughts #adtech #advertising #advertisingandma #genai #ai #contextualadvertising #responsibleai #brandsafety #techtrends2024 #advertisingtrends

AIN’T naming embeds two of our core beliefs: ⚡️ the current ad agency model is broken, there are different and more flexible/interesting ways of getting together talent around a project ⚡️AI is cool but it’s just a tool. We value highest the human skills of decision making, taste/style and expertise when doing the work. Do you agree? Are you curious to find out more? Do you want to get in touch for a project? Just check out our new website and reach out! ❤️⚡️💪 Https://aint.agency

✅ Can you spot the real print ad❓ 🔍 One is genuine, and the other is crafted by AI using Midjourney. Comment your guess below! Print ad 🔵 A or Print ad 🔴 B? #Advertising #AI #Creativity #DigitalInnovation #GuessTheAd

The SCOPE Better team is delighted to share this insight report in partnership with Campaign Magazine UK entitled: How To Price Creativity? The issue of pricing in the Ad industry, across both creative and media, has always been a tricky one. How to price for an idea, a strategy, creativity? And how about #overservicing & #scopecreep ? The Ad industry is one built on relationships, where “people buy people” rather than products. Download this report to hear how other agencies are dealing with their pricing issues & find out how a new generation of solutions is promising to help with the road ahead > https://lnkd.in/ee2ciJre Scoping Just Got Better... SCOPE Better 🚀

2/52  This ad isn't real. The insight, idea & copy was generated using Springboards.ai in a recent ~15 min demo. #52weekproject #AI #genai #adcampaigns #advertising #aiart

Imagine elevating your business's advertising game for the cost of a single pizza. It might sound too good to be true but with AdCreative. ai, this dream is entirely within reach. This groundbreaking platform offers businesses a suite of powerful tools to create and optimize ad campaigns, all at an incredibly affordable price. Let's explore how investing in AdCreative. ai can help your business grow