Barton (UK)’s Post

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“Of course, part of the charm of boutique hotels is that they don’t attract people who like chain hotels. They tend to attract people who dislike copy and paste, inauthentic hospitality experiences. People who prefer character, smaller properties, individuality, and the absence of a corporate dead-hand. Whatever crossover there is between points-junkies and boutique lovers largely centres around the separation of business and leisure travel: high-end business travel is strongly correlated with chain hotels, even if the guest personally prefers a boutique experience.” In our Jan/Feb Diary entry, we take a look at the increasing number of partnerships between boutique hotels and large loyalty schemes. Download your copy here: https://lnkd.in/enyvKhf

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Kelly Willis Green MBA, PCM

Wealth Marketing Advisor | Serious Coin podcast host | Emerging Philanthropist

5mo

Interesting and, in my view, accurate observation about how the ultra-wealthy view hotel loyalty programs: "the idea of diligently collecting rewards to get free nights here and there is anathema to this cohort. Far too insignificant and far too much effort." Thanks for the piece, Winston.

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