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💡 Thoughtful branding + shared vision = a recipe for success. Base Partner Thierry Brunfaut gives a behind-the-scenes look at how we rebranded the Institut Français de la Mode in an interview with Merchery. 👉 This way for the interview: https://lnkd.in/geCbYczY

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Case study : Base Design on the rebranding of Institut Français de la Mode We shared a wonderful conversation with Thierry Brunfaut, creative director & managing partner, where he walked us through the creative process, challenges, and key strategies behind crafting a globally resonant brand identity. Discover how him & his team worked on the rebranding of the world’s top fashion school in an inspiring interview : https://lnkd.in/geCbYczY

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