Austria 🇦🇹 have five (5) partners in Formula 1 2024.
When reviewing Austrian partners in Formula 1, one company in particular stands out:
👉 Rauch Fruchtsäfte, a producer of fruit juice.
👉 Bravo is perhaps the best-known Rauch juice brand.
I think what makes also the Red Bull network special is companies like Rauch. This exemplifies what true partnerships are all about: close business relationships.
Rauch has been with Red Bull Racing since the first race in 2005. Next year, Rauch will celebrate 20 years in Formula 1 with Red Bull. Rauch Fruchtsäfte is run by the fourth generation of the Rauch family, led by Jürgen Rauch. Founded in 1919 as a cider press for farmers, the company embodies family business values and Austrian heritage.
Red Bull and Rauch also share a close business relationship:
👉 Rauch has been bottling for Red Bull since the very beginning in 1987.
👉 In Austria (Rankweil) and Switzerland (Widnau), Rauch bottles Red Bull. 👉 Rauch operates a Red Bull bottling plant in Glendale, Arizona.
👉 Red Bull and Rauch plan to invest more than USD 740 million in North Carolina in a Red Bull manufacturing, filling, and distribution center by 2027.
Rauch is not a huge company.
When Rauch celebrated its 100th anniversary in 2019, it surpassed the €1 billion mark for the first time, with exports accounting for 72.2% of sales.
The number of employees is 2,700.
Well done team! If you want help telling your story we would love to work with you in the future.