Bayer | Consumer Health’s Post

Hey! Check out my article in this week's Hive Women blog for the latest on how to look awesome, unique and comfortable during the holidays. #seasonal #holidayshopping #holidaystress #lookingforachange #stylist #imageconsultant #classicstyle

Are you tired of endless rainbow t-shirts? Consumers have been demanding more from Pride campaigns for years now. More authenticity, more transparency, and more genuinity. With rainbow washing becoming an increasingly hot topic, what do consumers actually want from Pride campaigns? Read our blog to find out more: https://t.ly/Zjt4b #socialinsights #pride #pridecampaigns

As consumers, we have the power to drive positive change. Let's use it wisely! As we celebrate World Consumer Rights Day, let's continue striving for a more equitable and sustainable future by making conscious choices. Let's Flex Our Buying Power for Good ✊ #consumerrightsday #harihakkonsumensedunia  #consumerprotection #sustainableconsumer #useyourrights #ConsumerEmpowerment

🌟 Exciting News! 🌟 I’m thrilled to announce the launch of our new ebook, "Beyond the Surface: Clean Beauty as a Tool for Self-Love & Racial Justice," through Clean Beauty for Black Girls. This project is incredibly close to my heart, and 💜 all proceeds will go towards supporting our nonprofit’s mission💜 "Beyond the Surface" provides an insightful overview of the harmful effects of toxic chemicals in beauty products marketed to Black women, the history of Eurocentric beauty standards, and the rise of the clean beauty movement. This isn't just about beauty products—it's about our health, our choices, and our power to drive change in the industry. Here’s what you’ll find inside: 💡 Essential information about toxic beauty products 💡 The impact of Eurocentric beauty standards on Black women 💡 Practical tips for embracing clean beauty 💡 How to use your consumer power to demand better Whether you're new to clean beauty, interested in overall wellness, or a young Black woman passionate about advocacy, this ebook offers valuable insights to help you make informed and empowering choices. Grab your copy today and join us on this journey toward safer, healthier beauty standards for all Black women. Let’s redefine beauty together and support a great cause! 💪🏾✨ https://lnkd.in/eBfM3Eni #CleanBeauty #SelfLove #RacialJustice #NaturalBeauty #Empowerment #BeautyStandards #SafeBeauty #Health #Wellness #EbookLaunch #BeyondTheSurface #BlackGirlMagic #BeautyRevolution

Dove has been at the forefront of promoting body positivity through various campaigns that challenge societal beauty standards and encourage self-love, and one of their most recent campaigns is especially important. Nearly 1 in 2 young girls (10-17 years old) are anxious about what they’ll look like as they age. A survey commissioned by Dove identified that 1 in 3 young girls want to have cosmetic work to alter their appearance later in life. Children and teens are in the process of forming their identities. Exposure to adult skincare content online pressures them to look a certain way at a very young age and harms their self-esteem. I've seen young girls on TikTok showing off their skincare hauls with more products than most adult women. Positive self-esteem plays a fundamental role in this development and helps young girls build a strong sense of self-esteem and confidence in who they are. It's so important to protect young girls' self-esteem. Beauty should not create anxiety but instead should build joy. Together, let’s celebrate and protect #TheFaceof10. 🕊

I'm jumping into the BK advert conversation! If you haven't seen the new ads they feature post-birth mothers enjoying Whoppers and they have sparked plenty of discussion. Personally, I find it a refreshing, honest portrayal of real life. As a mother myself, I’ve experienced how society places unrealistic expectations on women to present an idealised version of motherhood. We’re expected to look perfect, bounce back quickly, and fit a mould that doesn’t reflect the messy, beautiful reality of it all. For me, these adverts break away from that pressure and offer something raw and real. It’s not about perfection; it’s about embracing the realities of postpartum life, including the hunger that follows childbirth. Rather than criticising the campaign for featuring fast food, I see it as capturing a genuine, relatable moment—a well-deserved treat after one of the most life-changing experiences. Society often sanitises the image of motherhood, and campaigns like this challenge those unrealistic ideals. By showing women as they are, Burger King offers a more honest, diverse representation of mothers that is long overdue. This campaign has the potential to open up conversations about celebrating the real, unfiltered experiences of women and moving away from the pressure to conform to outdated ideals. What do you think of them? Burger King #unfiltered #motherhood #reallife #marketing #viralmarketing

🌷 Celebrating Mother's Day with Insights from Recent Research 🌷 We're thrilled to share some intriguing findings from the latest research on Mother's Day. According to the study, the UK Mother's Day market is projected to grow by 11% in 2024, reaching £1.4 billion in retail sales. While inflation may be a contributing factor, our analysis suggests that the demand for cards, drinks, and flowers is on the rise this year, highlighting the enduring tradition of expressing love and appreciation. Notably, consumer behavior is evolving, with 67% of Mother's Day shoppers seeking something unique, and many opting for online shopping. Additionally, 56% express a preference for personalized gifts, reflecting a growing trend of adding a personal touch to their expressions of love. It's also heartening to see that 65% of consumers prefer to support local or independent retailers, emphasizing the importance of community and small businesses. 💐 As we celebrate mothers and mother figures, let's take this opportunity to express our gratitude to them. Wishing all the incredible women a happy Mother's Day! 🎊 #MothersDay #ResearchInsights #Gratitude #Retail *Savvy's Research: https://lnkd.in/dnp_p_pM

Is your marketing truly inclusive? October marks World Blindness Awareness Month—a timely reminder of how we can do more to create a more accessible marketing industry 🤝   In marketing, inclusivity should never be an afterthought. It’s about meaningful, authentic engagement. But how do brands get it right—or sometimes, wrong? We sat down with Lucy Edwards, journalist, broadcaster, disability advocate and member of our A is for All Advisory Council earlier this year.   Listen here: https://lnkd.in/eh75i-5f As we recognise World Blindness Awareness Month, let’s push for campaigns that aren’t just seen, but felt and experienced by everyone. ---------------------------------------------- Video description: Text in a red box in the middle of the page says 'I remember losing my eyesight and feeling wretched', the video then shows an interview between a man in a white long-sleeved t-shirt and a woman in a red floral dress with long curly auburn hair. They're in an office meeting room lit with purple neon light.   #WorldBlindnessAwarenessMonth #InclusiveMarketing #AccessibilityMatters #MarketingDoneRight #influencermarketing #influencer

SHOPPING FOR CHANGE: CONSUMER ACTIVISM AND THE POSSIBILITIES OF PURCHASING POWER Consuming with a conscience is one of the fastest growing forms of political participation worldwide. Every day we make decisions about how to spend our money and, for the socially conscious, these decisions matter. But can we overcome the limitations of consumer identity, the conservative pull of consumer choice, co-optation by corporate marketers, and other pitfalls of consumer activism in order to marshal the possibilities of consumer power? Can we, quite literally, shop for change? Shopping for Change brings together the historical and contemporary perspectives of academics and activists to show readers what has been possible for consumer activists in the past and what might be possible for today's consumer activists. Source : https://lnkd.in/gxE2ETDb

What do these three brands have in common? Hint: Florencia Cavallo and I are passionate about elevating mission-driven brands and smart founders, and we wanted to highlight just a few of the incredible companies we've had the privilege of collaborating with. 🤰 Bumpsuit: Redefining maternity wear, Nicole Trunfio’s Bumpsuit is dedicated to supporting mothers throughout every stage of motherhood. Nicole is on a mission to address one of life’s most significant and vulnerable transitions, normalizing conversations that are often stigmatized. The brand has gained media attention from the likes of Grazia, The Zoe Report, NY Post Style, People, and more. 💧 Hazel: This luxe femme care brand is reshaping the narrative around menopause and aging. Hazel is working to remove the stigma associated with leakage and redefine its cultural relevance. We’ve been thrilled to support Aubrey Hubbell in disrupting the $600 billion menopause market and giving it the recognition it deserves with features in Vogue, WWD, Glamour, InStyle, and more. The brand recently rolled out across Meijer stores in the US, and they’re just getting started. 🌿 Nourie: Pioneered by Black female founder Osahon Ojeaga, Nourie offers the world’s first sustainable plant-based braiding hair that nourishes the scalp. Osahon raised $2.5M to launch the brand, which has garnered attention from Bustle, Allure, Essence, WWD, and Business Insider. She’s breaking barriers and creating opportunities for Black women in an industry that needs more diversity. Still curious to know what unites these brands? Each of them was founded by trail-blazing women, built with purpose and intention, and is on a mission to revolutionize their respective categories. We love partnering with visionary entrepreneurs to help their businesses take shape and thrive. Interested in learning more, sharing your thoughts, or discussing your needs? Get in touch! 👋