BBC StoryWorks’ Post

I’m happy to share that I started a new position as Senior Account Manager & Business Development Manager at MAKMENDE Media! Makmende Media is an award-winning full-service media agency that turns the positive work of brands and organizations into impactful stories. The team develop effective communication strategies, create global content, and specialize in translating SDG (Sustainable Development Goals)-related themes into powerful communication tools. Makmende's mission is to help clients connect with their global audiences through meaningful communication. I have been amazed already by their creativity and breathtaking content 📹 Check out this beautiful video ✨

Thrilled to have been featured in Shotflow's latest Behind the Scenes Story, where I delve into the adversarial relationships and gatekeeping practices within content production. It's been a passion of mine to shine a light on these invisible barriers and work towards a more transparent and inclusive industry. Grateful for the opportunity to share my thoughts and collaborate with forward-thinking brands. Let's continue to break down barriers and make our industry better for all! 🌟 #ContentProduction #Inclusivity #Transparency"

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Where did I get the idea to write these thought-provoking pieces?   When I worked for Enet in Dublin, Conal Henry, the CEO, regularly wrote a ‘thought leadership’ PR/blog post outlining his predictions for the market, the trends, and where he would focus his attention.   I found the concept amazing! I wondered how he could do it. In time, I realised he had been in the industry a long time, and he had built up his confidence so that if he said something with undoubted confidence, well, who would question him? Would you?   Was he always right? Sometimes. But that doesn’t matter. His prediction came from somewhere, so if you are afraid to speak out about your industry as no one else is saying it or you don’t want it to blow up in your face. Well, I say that you believe in what you are saying with every fibre (pun not intended) of your body that if someone does question, you can stand behind it. That’s how I feel, and I think this applies to not just my job but all of life.   Share your own experience with others; it's your experience, and it can't be wrong. I learnt a lot from the Belfast man.  Until the next thought-provoking idea… #myexperience #blogs #pr #content #marketing

Let's cut through the noise together. 🫶🏻 If social media is a challenge, we've got solutions. From engaging events to compelling storytelling, we're here to help your brand grow without barriers Swing by and say hi at 📩 grow@seedsonic.co 🌱

🎤 Another guest speaker roundup 🎤 This morning Fatima Manier at Ticketmaster joined us to discuss her career trajectory from Hotwire to Meta to Ticketmaster. It’s always great to hear from someone who also sought out a career in journalism before pivoting to public relations! This evening Rory Mackin at Deloitte told us what happens when you graduate with a BA in English and Spanish…you end up in communications! The advice you shared will be so helpful to my students and everyone entering this field. Here are a few highlights: 1) Get agency experience early on in your career 2) Be comfortable with the unpredictability of this field — be open to changes and dive into them 3) Always be responsive to the media — even if you don’t have an answer right away, let them know you’re looking into it and will get back to them soon (preferably with a specific timeframe) Last month Hilary Sheinbaum recommended we each become avid readers to help us understand what’s trending in the media. It was helpful to hear what Hilary looks for in a pitch and how she approaches storytelling: looking for angles and narratives that are just emerging but haven’t quite hit saturation. But also uncovering those stories that no one is talking about yet. I cannot appreciate these speakers any more for taking time out of their days to share their experiences and wisdom with my students at New York University. And thank you to all the students who go the extra mile to research our speakers ahead of time, and ask insightful questions! Big shoutout to Subhashree Sivakumar for always coming prepared.

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