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🤖 From deep fakes to AI, it’s getting harder to sort fact from fiction. 😶🌫️ We spoke to BBC News (international commercial)'s Ben Thompson at Cannes Lions International Festival of Creativity about the brilliant work of BBC Verify, and the BBC journalists working hard to counter disinformation and other forms of manipulated content.   Do you know how to identify an AI generated image? 🤔 #BBCStudios #AI #BBCNews #CannesLions2024

Jon O’Donoghue

Founder | Business development consultancy | Strategic & operational support for anyone in culture, heritage & landscapes | Museum Trustee & Company Director | Public Speaker | Proud Dyslexic | 🏳️🌈

1mo

I guess authenticity has always needed rigorous scrutiny, across time. It's the manifestations of it that has changed. 🤔

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Nikola Arsenijevic

Helping Brands drive Audience Engagement

3w

The impact of AI on reality is mind-blowing. Ben Thompson's insights at Cannes Lions on BBC Verify left me truly impressed. Imagine translating this crucial work into compelling Instagram stories and shorts on your platform. It's more than news—It's interactive content that informs and keeps users engaged. 

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Makes a lot of sense! It’s a very dangerous situation that could incite riots and unrest

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Gareth Holland

Security Supervisor + Script Writer + Artist. Also a Creative Advisor for Basketball and Hip Hop related topics.

1mo

If its online then don't trust it.

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Makes sense! Sad that AI cannot verify and validate their own creations placing teachers in an awkward 😕 position. 😭

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Doannhi Truongvo

Accountant at Radio Free Asia

1mo

What if they want to 'illuse' themselves?

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MR. SAYEM SIR

FOREVER BUSINESS OWNER at Forever Living Products (Home Office)

2w

Very good

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