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Research! Research! Research! 💡   It’s the number one top tip for working with talent. Don’t just take our word for it though, as it was also advice given by the creators from our panel, interviewed by BBC News journalist Jonelle Awomoyi at Cannes Lions International Festival of Creativity. ☀   🌟 Munya Chawawa, GK Barry and Joe Sugg shared what they look out for when brands approach them, how to go the extra mile to impress talent and what helps seal the deal for working with talent. 🌟 The insightful session, hosted once again by BBC Studios Global Digital Brands, delved deep into how important it is for brands to not only reach out to talent but to trust the talent and to give them creative control. 📹   Most importantly for brands, do your research. Learn about the talent and maybe even share content of theirs with them that you’ve found particularly interesting. 😊   Find out more in the video below and thank you to everyone who contributed. 👏 🤔 What's your top tip for relationship building with talent? 🤔   #BBCStudios #CannesLion2024 #MunyaChawawa #GKBarry #JoeSugg BBC Studios TalentWorks

Arko Bose

Experienced management professional preoccupied with a myriad of interests in learning about the world in its entirety.

1mo

Influencers and talent? Lol, what times we live in...the only talent is being gullible folks making other gullible folks, even more gullible.

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Fay Maddison

Traveller, producer, creator of the enchanted tween concept Natasha's Wood. Fairytale or truth? Only time will tell...

1mo

Amazing messaging BBC News #loveyou for sharing

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Andrea Smith

Project Specialist @ Telstra Purple | Project Management

1mo

This is on point!✨👌🏽Keepin’ it real!

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Edward Odofin (LL.B.) (PRINCE2) (CMP) (CBCI) (MoR)

Acting Head of Business Resilience at the BBC | Project, Change, Business Continuity and Resilience Leader | BCI Awards Europe 2022 Winner | Neurodiversity, Diversity and Inclusion Advocate

1mo

🫡

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Abigail Tavener

Publicity, PR and Social Media

1mo

Couldn't agree more!

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Loved it

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Great advice!

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