BBC Studios’ Post

Becca had a great day at the Digital Marketing Day last week and came away with so many ways to plan ahead and to future-proof her digital marketing plan. There were some great tips from Nazma Noor about improving SEO strategies for today and the future, some great info from Daniel Rowles about embracing AI and how to use it ethically and how to plan social media activity to make and create the best engagement with audiences. A great day and passing this new knowledge onto the team will only make us better and stronger. #marketing #digitalmarketing

"From AI companions to YouTuber snack bars, the new year will bring a new wave of content, creators, and communications driven by the increasing need to manage loneliness and foster connection" writes Bryson Russell, our associate director, creative strategy at M&C Saatchi Sport & Entertainment North America. So as the Loneliness Epidemic meets the Loneliness Economy, what can we expect for the future of connection in 2024? Check out Bryson's thoughts on Little Black Book here 👇 #mcsaatchi

Yesterday marks the final day of the International Festival of Creativity. Over the five days, a standout talk I attended was ‘How to Win in 2029’ by Alex Jenkins, Editorial Director at Contagious, and Katrina Dodd, Editor at Large at Contagious. Katrina and Alex discussed the key trends in culture, technology, and innovation, and how they might evolve in the next five years. It was engaging yet straightforward, just like how a great case should look. 🌟 Key Insights from Katrina and Alex from the talk and my interview: • Master technology and AI, and blend them with creativity. • Take a break and go for a walk to solve advertising problems – it really helps. • Focus on ‘winning humans on the internet every day’. • Brands must be brutally honest with themselves and prioritise their audience. • Do genuinely ‘good stuff’ rather than just ‘good stuff for a brand’. Genuine good content is more engaging than ‘good stuff for a brand’ that seems dull even with all the ‘right’ elements. 📹 You all can watch my short interaction with Katrina and Alex below (Pardon the poor audio in the video and refer to subtitles where possible). ❤️ On a personal note, I recall breaking down after my first ‘Issues in Advertising’ class due to stress. Looking back, I’m grateful I ‘tahan-ed’, thanks to Ms Pei Wen Wong’s support and encouragement. #CannesLions #Creativity #Advertising #AI #Technology #BrandStrategy

Discover what experts deem are the most pressing business challenges facing U.S. radio owners and executives today! From keeping broadcasts relevant and engaging for advertisers and audiences, to correcting the narrative that radio is a "dying" medium. Additionally, the integration of AI and evolving into digital marketing are all discussed. #RadioIndustry #BusinessChallenges #DigitalTransformation

Magid's CEO Brent Magid was interviewed by TheWrap about his perspective on content that resonates with today's audiences, churn, bundling, and the future of the media landscape. “You can’t just create by spreadsheet, but to be able to have some perspective about what is really resonating with people, what people are excited about, what they’re sick of watching to inform creative can be very powerful." Read more below. #mediainsights #SubscriberRetention #SubScape #consumerbehavior

How are you driving #AI #innovation with inclusive design? Watch to learn how WPP is making advertising more accessible for blind and low vision audiences, transforming and deepening the #brand connection and experience. #MSPartner

Explore Jane Ostler's Article "Creativity Drives Profit" in our TV Key Facts Book. 📚 Dive into the fascinating insights shared by Jane Ostler as she discusses the impactful program "Creativity is Business." Uncover key numbers that spotlight the profound influence of creative campaigns on media, brand, and commercial success, proving that creativity isn't just about recognition—it significantly drives profit. Delve into the article as it navigates the evolving role of AI in shaping ads and elevating campaign performance. Gain valuable insights into how CMOs can ensure distinctive advertising and stay ahead of the trends shaping the advertising landscape, including crucial themes like sustainability and diversity. Read more: https://lnkd.in/evnd575R #TVKF2023 #TV #Advertising #Insights #TotalVideo #Transformative

My first column for The Fix Media is out. It's about that fluffy, but crucial, concept of audience listening. I offer my definition and some learnings from the 50+ newsrooms, I've advised on this practice. Also, I've created a fictional newsroom that has gone through some of the realisations that I've seen repeatedly through the past five years. It's a 15 min read - OR listen, as I've narrated it (thanks Kim Selch for producing!). That's a first at The Fix - and basically this has a lot of firsts. Which means that I'm more than eager to hear what you think! About all of it. Which relates to the points in the column 👂

Get ready for the hotly anticipated Super Event this weekend! Our CMO Sarah Whitfield recently joined forces with Audrey Chee-Read, Anastasia Leng, Jon Evans, Laura (Bernstein) Grover, Damien G., and other industry experts to share their thoughts with Performance Marketing World. They delve into exciting topics like AI, co-viewing opportunities, and the power of celebrity endorsements. Trust us, this article is a must-read! #superbowl #advertising #media #adtech #adtechnology #privacyfirst

New talk alert!🎤 Resisting audience capture: How to maintain sanity and creative integrity “Audience capture” is an emergent and dangerous phenomenon when audiences, metrics, and algorithms dictate the behavior of creators. This doesn’t just apply to established artists but to anyone who lives online. Do you feel the pressure, too? Creators were once in control, taking risks and moving culture. Today, an audience and algorithm determine how we show up. We must strike equilibrium again. In this creator therapy session, Matt Klein — Head of Global Foresight at Reddit, Inc. and writer at ZINE — will unpack the social science underpinning audience capture, its manifestation, and strategies for maintaining our artistic integrity and, more importantly, our sanity. #Paradigms2024 https://okt.to/qrp9Jj