Global Client Leader helping clients and agencies implement cost-efficient results through structural change and improved collaboration for global content ecosystems.
Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido Nederland overnight.
In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone.
Read the full insights and strategies behind Odido's success.
https://lnkd.in/eFNFm-pG#BrandTransformation#MarketingStrategy#BrandZCaseStudy
Discover a remarkable marketing strategy in our latest case study! Dive into how T-Mobile and Tele2 seamlessly transformed into Odido Nederland overnight.
In less than one year, this bold rebranding propelled Odido to #12 in the Kantar BrandZ Most Valuable Dutch Brands ranking, captivating consumers with its distinctive and modern tone.
Read the full insights and strategies behind Odido's success.
https://lnkd.in/epNuzgkX#BrandTransformation#MarketingStrategy#BrandZCaseStudy
Celebrating our 2 decades of quality!
20 years of quality, value, and inherent professionalism have taken on a new life with our new logo. In the coming years, creating a difference in the field of advertising and gaining your satisfaction will remain our main principle. Thank you to everyone who has been with us on this 20-year journey!
Keyfiyyətimizin 20 illiyini qeyd edirik!
20 illik keyfiyyət, dəyərlər və özümüzə xas peşəkarlıq yeni loqomuzla yeni bir həyata qədəm qoydu. Qarşıdakı illərdə də reklam sahəsində fərqlilik yaratmaq və sizin məmnuniyyətinizi qazanmaq əsas prinsipimiz olaraq qalacaq. Bu 20 illik səyahətdə bizimlə birgə olan hər kəsə təşəkkür edirik!
#vitam20years#20yearsquality#qualityispriority#vitam20#advertising#vitamadvertising
Success has a different meaning at GiMedia. For us, success is when our strategies work for you and your expectations are exceeded. Because at the end of the day, the success of our clients is our success.
#GiMedia#DigitalMarketing#BrandStory
Today, we're launching NoA Elevate as an extension to what we do at &Co. / NoA, as a response to the mounting challenges of fragmentation and inconsistency.
The media market is fragmenting, and the opportunities for data-driven personalization are increasing. Both factors are leading to a growing need for content production among advertisers. And importantly that production needs are increasing more than budgets – resulting in a decrease in quality and consistency in outputs. This is a serious problem, as it is now well-documented that the combination of channel fragmentation and the erosion of consistency over the past 10 years has led to a significant decline in brands' advertising attention and sender identity, which in turn has led to a dramatic decline in advertising's ability to generate real business effects (such as increased market shares, increased penetration, or increased willingness to pay).
Check it out, and ask Henrik Berglind, Nusha Haghighi or me for a demo.
#creativity#collaboration
Storycrafter & Product Marketer I 16+ years of driving global marketing success I Curating Influence I Unleashing Content Power to Propel Brand Growth I 2X Entrepreneur I Caterpillar I Volvo I Scania I CEAT I Yokohama I
Another awesome campaign to win Cannes Lions International Festival of Creativity Lion, which resonates with many people in the Mumbai, where every Square Foot matters a lot. The creative masterpiece, excellently leverages critical insights, and wonderful storytelling that touches majority of the target audience.
In today's world, maximising space in small apartments is a major challenge. HORNBACH Baumarkt AG, a German hardware and DIY store chain has tackled this challenge head-on with their award-winning Cannes Lion campaign, "Every square metre deserves to be the best in the world."
This ingenious campaign, created by the ad agency HeimatTBWA\, centers around a captivating film that follows a man who builds his entire life within a series of one-square-meter rooms. Through clever design and space-saving solutions from Hornbach, the man transforms these tiny spaces into functional and stylish living areas, from a cozy bedroom to a gourmet kitchen.
Insights and Learnings:
-The Power of Storytelling: The campaign's success hinges on its use of a relatable narrative. By following the protagonist as he navigates his miniature world, viewers are drawn into the story and emotionally invested in finding solutions.
-Focus on the Problem Solving: The campaign directly addresses a common pain point for many urban dwellers – the lack of space in small apartments. This resonates with the target audience and positions Hornbach as a brand that understands their needs.
- Celebrating Small Spaces: The campaign doesn't shy away from the limitations of small apartments. Instead, it celebrates the potential for creativity and resourcefulness in maximizing every square meter.
- User-Generated Content: The inclusion of social media content and user-generated content (UGC) is a brilliant way to expand the reach of the campaign and encourage audience participation. By inviting viewers to share their own space-saving solutions, Hornbach fosters a sense of community and reinforces the campaign's core message.
#marketing#canneslions#hornbach#smallspaces#diy#creativeadvertising#creativethinking#problemsolving#designthinking#stroytelling#story#creative#insights#audience#getshift
While Ashish Khazanchi's Enormous has done a fab job with their communication for Lahori Zeera, it was something else that piqued my interest from this Afaqs! article today.
It says the founder and his team were looking at pitches for 1.5 years! From leading ad agencies in the country.
One way to look at it is that the founder and his team wanted to zero in on the right idea. The other, unfortunately, not so comforting way to look at it is, many brand custodians today don't have the faintest clue on what the brand should stand for. (In Lahori Zeera's case, for 1.5 years!)
This, unfortunately, is not an isolated case. Many new-age clients are in the same boat.
And to all the free ideas that were thrown in as pitches for 1.5 years, by the so-called leading ad agencies, I have only one thing to say: You guys created this abysmal scenario for the advertising agency business in this country.
#advertising#afaqs#lahorizeera#pitches#brandstrategy
Global Client Leader helping clients and agencies implement cost-efficient results through structural change and improved collaboration for global content ecosystems.
3moEnormous congratulations for the big win, an inspiring ad, an innovative agency and a wonderful company, Mars!!