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5 things you can learn from how Bacardi + Nike Communications, Inc. partner with + empower creators of all backgrounds. So grateful to have been able to build the long-term relationship with multi-talented dancer, host, and AAPI advocate @sheelaawe X Bacardi over the past 9 months through the Carta Collective. Here's how this team is doing it differently: 1. It's a LONG-TERM partnership formed around aligned values. 2. They prioritize building a real relationship, not a transactional one by making the time to check in on video calls throughout the entire partnership. 3. They care about Sheela outside of the program - they reached out to be integrated into Sheela's Lunar New Year MIXer. Again it's the authentic relationship that made Sheela feel supported and seen. 4. They build a community of like-minded creators that are now friends, collaborators, and Bacardi stans through the Carta Collective long-term program. 5. They create COOL creator-centric IRL experiences. Sheela went to Gov Ball and the VMA's this past year and they are programming and elevating even more for 2024. Creating programming thinking about "is this something creators will actually enjoy" is super impactful. This is how creator partnerships THRIVE! #creatoreconomy #brandedcontent #creativeagency #authenticitymatters

Teamwork is the key!!

Nice to be mentioned in despatches.

I took my moustache out for a jog with adidas Runners London earlier. 😥 6 miles of group activity 📢 Some excellent coaching from professionals ☕️ FREE coffee when done 👟 Ability to trial new trainers 📸 Paparazi taking action shots of us throughout the session 💪 They are amazing at connecting consumers to their brand, in a nice relaxing way. Yes we chanted “adidas” for group photos too. The 3 stripes were evident everywhere but not compulsory /// As a supplier to adidas, it’s imperative my team and I connect well with their brand. It helps us understand their culture, find the best matched people, design the perfect training courses, and maintain our position as an extension to their management team. I can spend days getting to know a brand properly once they have made an enquiry with us. Some of the other ways I like to connect: ✈️ Visits to their HQ and tours of their offices. 🛍️ We always buy our customers’ products and test them out (which my wife and kids love)! 🍻 Beers or a bite to eat in any public spaces - soak up that atmosphere. 🚶♂️ Walk the site at all times of day and night until you know it inside out. 🧩 Connect with other people in the organisation at all levels - even if they’re not directly security related. 🎵 Spotify playlists for any festival I am reviewing plans for. 🎄 Always get to their Christmas party if you can do! How do you connect with your customers’ brands and culture. #culture #brandidentity #londonbusiness

Which Brand Shines the Brightest? 🌟 Let's take a trip down memory lane and celebrate the marketing genius of some iconic brands over the Festive Period. 🍺 Heineken - Always surprising us with their clever and engaging ads. Do they top your list? 🍟 McDonald's - The master of mouth-watering campaigns that make us crave a Big Mac. Are they your favourite? ✈️ British Airways - Soaring high with their heart-warming and elegant promotions. Do they get your vote? 🏀 Jordan Trainers - Known for their stylish and powerful sneaker campaigns. Are they stepping ahead for you? 🚘 Mercedes Benz - Synonymous with luxury and sophistication in their advertising. Is this the brand that drives your choice? 🍬 M&M's - Captivating us with their colourful and charismatic characters. Do these delightful treats take the top spot for you? Which brand's marketing brilliance has won over your heart? Drop your favourite in the comments below! #MarketingGenius #BrandBattle #Heineken #McDonalds #BritishAirways #JordanTrainers #MercedesBenz

WHAT MAKES THIS AD GREAT. From Dave Dye's Top 10 Ads of all time, here's why he thinks this is print ad for Nike from Wieden + Kennedy is one of the greats. "I worked on the Adidas global account for 5 years. And Nike before that. It felt like the ‘someone has broken a record’ brief came around almost weekly. People worldwide have been working on that brief for the last 50 years. W+K alone must’ve run a thousand plus ads on it. It’s hard to constantly find new ways to say it. The best version I did, with Sean Doyle, was an ad for long-distance Noureddine Morceli. It said, ‘Gold medals don’t make hills any flatter.’ But damn! How did we miss this? It was sitting there all the time." Read more here on Dave Dye's Top 10 Ads of all time:👇 https://lnkd.in/eRGsEVZJ) If you love good ads like we do, learn how to make them in our Advertising Essentials course. Click Here! 👉https://lnkd.in/es3Bs-v3

Really glad to see big brands using fun, energetic, comedic tones during dark global times. Giving people an escape, even if it is for 30 seconds, will resonate with consumers. This ad from adidas, building hype for a new iteration of their iconic Predator boot with Jude Bellingham... it just puts a smile on my face: https://dai.ly/x8rjbvc When brands treat their announcements as genuine entertainment, people seek out their "adverts" - rather than avoiding and/or ignoring them. #advertising #communication #entertainment #adidas

Spread the word.

This 2020 advertisement gave me chills. The creativity and overall message evokes deep emotion and brand recognition. #creativity #advertising #newideas #digitalcommunication

Lessons from the Olympics for Business Success 🌍🏅 The Olympics always symbolize global unity, where drive, perseverance, and resilience are powerful qualities for excellence in individuals and teams. When we add the power of diversity, sustainability, and humanity, the impact becomes exponential. These are valuable lessons for any business, regardless of its size. It's amazing that the #Paris #Olympics are utilizing 95%of existing sites and temporary venues, all within 10 km, making it easy to move around How have you incorporated these Olympic values to achieve greater success? 🌍🏅🤝 #GlobalUnity #Perseverance #Resilience #Excellence #Diversity #Humanity #BusinessSuccess #Teamwork #Inspiration #OlympicValues #Innovation #Leadership #Olympics Source: Shelley Zalis