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Summary: Hollywood Oscars' Campaigns come with a hefty cost, often exceeding $25 million and reaching as high as $100 million for major studios like Netflix. Additionally, the event draws approximately 20 million viewers, yielding substantial advertising revenues for networks. The campaigns, resembling political strategies, are centered around three pillars: public relations, events/screenings, and advertising. Public relations involve working with reporters, staging events, and securing interviews to create buzz around the film. Events and screenings aim to ensure that Academy members watch the movie, with various tactics employed to engage and garner support. Advertising, the most expensive pillar, involves significant spending on trade magazines, newspapers, and social media platforms.

POV: it's March 2022 and you're looking for your next career move. Me: How big is the strategy team currently? Guo-You Chew: We don't have one. You would be Tommy Singapore's first ever strat hire. Me: cool. coolcoolcoolcoolcoolcoolcoolcoolcool. Every strategist goes through some form of imposter syndrome. Me especially so when I took the leap of faith to help start Tommy's strategy team from scratch in Singapore. And since then, it's been an absolutely wild 1.5 years growing Tommy's strategic offering together with Bernice Dela Cruz, my partner-in-crime. Ngl we struggled in the beginning, and a lot of times I had no clue what I was doing. But I learnt shamelessly on-the-go and trialled with error. Most importantly, I had the trust of a team that didn't freak out every time I said, "I don't know if this will work, but I really think we should try". Tq and sorry to Esther SCY who has bore the brunt of my excited/uncertain work energy. And through 1.5 years of "not knowing if this will work but really thinking we should try", together we've achieved some pretty amazing things: - did a ton of cool shit - highlights include launching Prime Video in the biggest SEA markets, and dropping some influencers 600 feet high for YouTube - won a bunch of pitches from exciting brands like Garena and Google, against some stiff competition from industry giants - brought in the agency's very first Spikes Asia award - elevated the creative team's strategic thinking with Mark Lawrence Ong, a rare breed of creative director that wants strategy involved throughout the creative process All these things wouldn't have been possible without a culture that welcomes failure and learning from it, a team that takes the work seriously but not themselves seriously, and a pantry that keeps my spirits up even in the lowest of days (shoutout to our never-ending supply of Cheezels). I rarely post here but I think credit has to be given where it's due. All love to Tommy.

I recently watched the Actors' Roundtable featuring all 24 Oscars nominees. What struck me about the discussion was that none of the actors tried to act like "experts" or as if they knew more about acting than the others present. They simply talked about their experiences and shared their thoughts. It felt like watching six regular people having a conversation. The actors were authentic and genuine. They didn't force themselves to speak more or less than they wanted to. They didn't try to be dramatic or show off their ego for the camera. This learning can be applied to the context of advertising and marketing. -Your brand doesn't have to be objectively better than others. Rather, it should have a unique identity that sets it apart.- #advertisingandmarketing

Strategy. Audience. Delivery. Results.

Story = Attention capture = Movie Industry = Status – and how it helps your business ---   The Americans spend about $10.45B a year at the theatre. How come? Not necessarily for entertainment or emotional experience… But like everybody else in the world, we love stories. Good guy vs bad guys. About going through challenges. A tragedy or a victory. The plot and the sub-plots … It’s been ingrained in the human mind since our existence from the dawn of the history of mankind. Hollywood (and Bollywood) knew about this so well. They deploy this to capture the heart, attention, and imagination of billions of people. That’s why people don’t turn their heads when their eyes get fixed on the screen. Even they didn’t realize it until after it was released. Awareness doesn’t exist at that moment. But stories itself is not enough. It must be narrated in such a way that entices our curiosity to capture our attention. So, the industry needs to keep people’s attention for an indefinite period of time with more impact. they brought it in real life! That’s when they founded the Oscars — to create focused attention in a grandeur style with a massive impact, with the help of media & journalists who are hungry for stories. In it, there’s always someone who makes a list – either it’s a man, a group, an organization, or even a company itself. So, imagine you’re that guy, the organizer. You analyze. You compare. You calculate. made all those lists – those whom you invite and who will sit on the front row. And then you sort of form rank them – the nominees. So that people like... “I wonder who’s the best?  Wow, this guy is in the nominees! Should I invite him or not? Is Cillian Murphy going to win this?" And it’s on the local, national TV or news, went viral. It’s out there for everybody to see. And all those celebs have to put up with. They’re doing their parts. They’ve got to be on the radar all along. With the ultimate goal: to create a climactic scene. ---   #directmarketing #directmarketing #emailmarketingfundamentals #storymarketing

Bravo to The New York Times for rightly calling the modern day #Oscars campaigns a "Blood Sport" 🩸. Like any other business, the movie business is also a business, and the marketing campaigns are increasingly, and visibly getting more cut-throat. While most think of it as a glitzy glam affair, having been in fashion weeks, film festivals, and the pre-parties aplenty, it truly is a sport that is more campaigning and marketing, than it is a meritocracy. Here's why. 🏆 Oscar Campaign Dynamics: There's a lot that goes on in the #BTS world of Oscar campaigns, which often involve significant budgets, aim to shape narratives, gain momentum, and secure nominations and wins during awards season. 🏆 Streaming Platforms and Campaign Spending: The entry of streaming platforms into the awards arena has significantly increased campaign spending. Netflix, in particular, has been known to allocate substantial budgets for Oscar campaigns, sometimes exceeding the production budgets of the films themselves! 🏆 Harvey Weinstein's Influence: The modern playbook for Oscar campaigns was developed by #HarveyWeinstein at Miramax in the late '80s and early '90s. #Weinstein's aggressive tactics, including sending VHS screeners and relentless lobbying, revolutionized the awards season game and are still used by top agents today. 🏆 Academy Regulations: The Academy has thus introduced regulations over the years to address campaigning tactics, responding to strategies pioneered by Harvey Weinstein. The rules include restrictions on direct outreach, approved mailing houses, and limitations on food and beverage during campaign events. Although negative campaigning is considered less prevalent today than it was before, it still plays a role in shaping public perception. 🏆 Calls for Reform: Some suggest a return to more restrained #marketing campaigns, reminiscent of the pre-Miramax era, while others argue against spending caps due to potential negative impacts on various entities benefiting from awards business. 🏆 Impact on the Movie Business: Despite the controversies, incidents can lead to increased visibility and viewership for the films involved. Which brings virality to the forefront, and why it actually might not be the best. I'm always on the fence between the art and commerce of this. Can the movie business - like any other business - benefit from a shift towards campaigns focused on the quality of the films rather than extensive and expensive marketing efforts? 🔗 Read more: https://lnkd.in/eVmfGW_D

So… what big game commercial was your fave? 🤩 Let me and the team at Kai Communications & Branding Co. know so we can break down the good and bad aspects of the one with the most votes! Comment the company etc below! ⬇️ #superbowlcommercials #marketingbreakdown #marketingagencylife

Feeling the excitement behind the curtains? Let's make sure your audience feels it too! 🚀 There are a few key pre-ticketing marketing strategies that will shape the financial success of your program while ensuring your patrons are excited for your production. Learn more at the blog now! Tap here >>https://bit.ly/47HhSqe . . . #OnTheStage #Marketing #MarketingStrategies #Ticketing #TicketSales #TicketingSystem #Performance #PerformingArts #ImmersiveExperience #ProfessionalTheatre #Thespian #Broadway #BoxOffice #ArtsandTechnology #Sales #EventMarketing #EventPlanner #Venue #VenueManagement

PART 1: In the world of entertainment, the stakes are high. Public perception can quickly make or derail a career. 📈 But how does marketing come into play? Well, celebrity branding is a crucial aspect of managing and enhancing a star's public image. So... let's take a look at the journey of Dwayne "The Rock" Johnson, Miley Cyrus, and Matthew McConaughey to understand the power of strategic marketing in the entertainment industry! 🎬 #CelebrityBranding #PublicImage #EntertainmentIndustry #StrategicMarketing #TheRock #DwayneJohnson #MileyCyrus #MatthewMcConaughey #Rebranding #AudienceEngagement #SocialMediaMarketing #BrandStrategy #DigitalMarketing #MarketingAgency #WebDesignAgency