Beauty Co-Lab’s Post

You may like it or not but #influencermarketing is the new way forward when it comes to #brandreputation .Following Financial Times 92% of 18-25 years old made purchase based on influencers but Authenticity is KEY.Brands will depend more on #talentmanagement than celebrities to develop their traction.That's why #sportsbiz attracts so many #sponsoring because you cannot lie on #sportperformance . Authenticity. #sportmanagement

“The Avengers assemble... to take over your feeds! 💥 Iron Man: “Influencer marketing is the arc reactor of brand awareness - it powers the machine!” Captain America: “Avengers don’t just promote products, we believe in them. Authenticity is our superpower!” Thor: “Hammers aren’t the only thing I wield - my influence is mighty too! 💪 #InfluencerMarketing” Black Widow: “Stealthy marketing tactics? I’ve got those covered. 🕵️♀️ #SponsoredContent” The Hulk: “HULK SMASH... sales records! 💸 #InfluencerPartnerships” Hawkeye: “Bullseye! Targeted marketing with influencers gets results. 🎯 #MarketingGoals” #AvengersOfInfluencerMarketing #SuperheroMarketing #InfluencerPower #southpawmedia

Fundamental Hospitality in the Spotlight. Recently, we’ve had the pleasure of hosting many household names across our brands, including Peggy Gou, Naomi Campbell, Jason Derulo, Edward Enningful, and Pixie Lott. Beyond bragging rights, hosting celebrities and influencers at restaurants and bars has emerged as an incredibly effective marketing strategy over the past decade. It is so effective that influencer marketing is expected to be worth 24 billion dollars by 2025. In the traditional sense, high-profile guests have always generated PR coverage and column inches. However, now they have an increasingly direct impact on the purchasing decisions of their fans. With millions of followers hanging onto every post, one Instagram post can expose a brand to millions of prospective customers, providing immediate and widespread visibility. Their alignment with venues not only drives engagement but also increases relevance, heightens aspirational value, and provides a platform to reach our target audience. These partnerships and endorsements are invaluable in enhancing and bringing to life our brand offering. 📸- Pixie Lott #influencers #celebrities #marketing #pr

Another innovative media kit mailer has been recognized with several industry awards! - Adrian Award: Bronze Award for Direct Mail Splash Piece - AIGA KC: Gold for Campaigns with the Cleveland Kit - AIGA KC: Juror's Choice with the Cleveland Kit Why consider a Mailer Splash for consumers, influencers, & media? The Unboxing Experience: Create an exciting event that everyone can share and enjoy. Beyond just the creative design and swag, it's about the thrill of discovery and the unfolding story with each layer. Brand Storytelling: Custom mailers serve as a canvas for your brand's narrative. They allow you to convey your values, mission, and personality, leaving a lasting impression that goes beyond the product itself. Visual Impact: First impressions count. A well-designed mailer can significantly shape how your brand is perceived, making the difference between being remembered or overlooked. Remember, collaborating with a trusted partner can enhance the impact of your mailer. Ping me for a more in-depth planning strategy. #BrandExperience #UnboxingJoy

Honestly I'd like to say it out loud, a lot of "Brands" are doing #influencermarketing so wrong!! 👀👀. Please get a better "team" or at least do market research about your own "brand, strategy, and what kind of "influencers " y'all need, or do you even need Influencers at all!! So many brands now have jumped on the IM bandwagon. Although it might get your brand, the "visibility" and put you on the map, it can also be "annoying" to witness these "collabs" and unknowingly you might create a "negative" perception for your own brand. #marketing #influencermarketing #fokatkagyan

Macdonalds Genius Marketing Strategy🔥 In this video, we break down the genius marketing strategy. From their iconic branding and catchy jingles to their ability to adapt to local tastes and trends, McDonald’s has consistently stayed ahead of the game. Learn about their innovative campaigns, such as the Happy Meal, Monopoly promotions, and collaborations with influencers and celebrities. Whether you’re a business owner or just curious about marketing tactics, this video reveals how McDonald’s built a fast food empire. Don’t forget to like, comment, and subscribe for more insights into world-class business strategies! #McDonalds #MarketingStrategy #FastFood #Branding #BusinessSuccess #GeniusMarketing #FastFoodIndustry

Mid-Week Marketing Breakdown: Molly Mae's clothing brand, Maebe. Not all launches are created equal. But this launch was executed to perfection because of a few key strategies: 🔑 Leveraging Molly Mae’s powerful personal brand and loyal fan base 💡 Creating massive pre-launch hype that kept her audience eagerly waiting 🤝 Partnering with influencers to extend Maebe’s reach and credibility Molly Mae’s launch highlights how personal branding and smart marketing tactics can create instant buzz. We've yet to see if the hype lasts, though! Let us know your thoughts on #Maebe 👇🏼

Explore how we transformed Singapore's image through our dynamic campaign #FamilyPlaydatesMadeInSingapore. Partnering with influencers Mandira Bedi, Rithvik Dhanjani, and Manish Paul, we achieved outstanding engagement. At Melange Digital, we harnessed influencer power to create compelling brand narratives. Read the full case study for the secrets behind our success. Did you enjoy the case study? Share your thoughts with us. #DigitalMarketing #CaseStudy #InfluencerMarketing #ContentCreation #SocialMediaMarketing #BrandBuilding #MarketingTips #DigitalStrategy #MarketingTrends #ContentStrategy #CFBR #FollowUs #Brand #MartketingAgency #360Marketing #Campaign #SingaporeTourism #Tourism #SocialMedia #Linkedin

While Macro influencers excel in creating brand awareness, the sustainability of performance and loyalty is questioned. Prof. Uzo suggested that retailers, despite having a smaller following compared to Macro influencers, could be more effective in driving increased purchases and sales over the long term. He emphasized the need for a strategic shift in focusing on Nano influencers for sustained brand interactions. Read more on https://lnkd.in/deG5NtPJ Uchenna Uzo Lagos Business School, Pan-Atlantic University Nsima Ogedi-Alakwe fnimn Emmanuel Adediran arpa, FIMC, CMC #advertising #marketing #brandpositioning #consumerinsights #trends #2024strategy #businessandmanagement

I recently attended an American Marketing Association webinar on branding. It was perfect timing since my company is currently in the middle of a rebranding campaign. Part of the discussion focused on the departure from “classical” branding and adopting more of a “pot-luck” strategy that involves working with industry influencers through the right social channels. As we lay the groundwork for our new brand, I have to wonder if anyone else can bring something to the table. 🤔 #Branding