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The impact of anamorphic #OOH design extends beyond mere aesthetics, it enhances the perception of a brand as innovative and forward-thinking, contributing to a positive brand image and increased interest. As technology continues to evolve, we expect to see the boundaries of what’s possible in OOH advertising to be pushed even further! Read our latest article about the advantages of anamorphic design by SVP of Partnerships at BCN Visuals | 3D Billboards , Lina Maggi, on OOH TODAY 👇

The future of Out-of-Home (OOH) advertising is here, and it's transparent! Forget bulky billboards blocking your view – transparent LED screens are seamlessly integrating into our everyday lives, offering a whole new way for brands to capture our attention. These innovative displays act like digital windows, projecting videos and images that seem to float in mid-air.  So, as a seasoned event planner who's always looking for cutting-edge ways to engage audiences and bring the best to projects, here's why I'm excited about this technology: 1. Event experiences reimagined: Transparent LED screens can transform event stages and exhibitions into interactive wonders. Imagine a fashion show where the runway itself displays dynamic visuals, or a product launch. 2. Captivating audiences on the go: Transportation hubs like airports and train stations are prime locations for grabbing attention.  Transparent LED screens can showcase impactful advertisements, movie posters with behind-the-scenes snippets, or even live news feeds. 3. OOH goes beyond static: Say goodbye to flat, static billboards! Transparent LED screens bring advertisements to life with dynamic visuals and animations. A larger-than-life movie poster can transform into a captivating trailer. In a busy world overflowing with information, capturing audience attention is a task indeed. Transparent LED screens offer a powerful new tool for OOH advertising, and endless possibilities creating truly memorable experiences for consumers and boosting engagement for brands. While these are just a couple of things OOH offers, there’s so much more to it if you dig deep. Have you encountered a transparent LED screen ad yet? #OOHAdvertising #EventTechnology

Running an effective Out-of-Home (OOH) advertising campaign involves careful planning, creativity, and strategic execution. Here are the key steps to ensure your OOH campaign is successful: 4. Design Compelling Creative - Simplicity: Keep the message clear and concise. OOH ads are often viewed for a few seconds, so make it count. - Visual Appeal: Use bold colors, high-contrast images, and large fonts. - Branding: Ensure your brand is easily recognizable and prominent.

Using the power of CGI to excite and engage consumers is on the rise and Corona is capitalising on that. This is the beginning of a new era of mass marketing and I cannot wait to see where we go from here. #ooh #oohmedia #immersiveexperiences

Did You Know? Anamorphic billboards are transforming the landscape of Out-of-Home (OOH) advertising with their unique ability to create eye-deceiving, three-dimensional visuals on two-dimensional surfaces. These innovative displays rely on optical illusions, bending and stretching an image so that it appears 'normal' or 3D from a specific vantage point. Here's a quick dive into the world of anamorphic billboards and what they bring to the table: Pros: • High Engagement: They turn heads and encourage shares, thanks to their unique, attention-grabbing visuals. • Social Buzz: Perfect for going viral, these ads get extra online exposure as people love to share their unique experiences. • Creative Canvas: Offers brands a space to break the mold and make bold, creative statements. Cons: • Viewing Angle Limits: The 3D effect only works from specific angles, which might not hit all viewers. • Cost: Higher than traditional billboards, given the complexity of their design and execution. • Placement Challenges: Finding the ideal location that suits the billboard's angle needs can be tough. Anamorphic billboards blend art and technology, offering memorable engagement but come with considerations like cost and placement. #AnamorphicBillboards #OOHInnovation #OOHAdvertising #InnovativeAds

Very interesting concept of getting your OOH posters right using the "4Ps of Posters“ shared by Andrew Tindall, SVP at System1. 1. Distinctive Assets: Bold branding elements grab attention instantly. 2. Culture: Tap into current trends to stay relevant. Copy: Keep it simple, memorable, and impactful. 3. Rules: Let creativity thrive within guidelines. These simple but very effective guidelines can sure your #OOH campaigns resonate with your audience and deliver results.

In the realm of out-of-home advertising, getting posters right involves sticking to the "4Ps of Posters": Distinctive Assets, Culture, Copy, and Rules. The idea is to use bold branding elements to quickly grab attention, tap into current cultural trends to stay relevant, and craft impactful copy that resonates—keeping things simple yet memorable. Creativity thrives within these guidelines, and when done right, posters can make a real impression. So, if you’re looking to up your OOH game, play around with these principles and watch your campaigns stand out. #OOH #BrandStrategy #CreativeEffectiveness

Out-of-home (OOH) advertising is the last ad you can't skip. It's everywhere— from billboards to bus stops, train stations, and shopping centres. When done right, it becomes part of our culture. Think of Rosie the Riveter or Coca-Cola's Santa Claus—icons born from OOH ads. Look at DDB New Zealand's award-winning OOH campaigns for McDonald's and Samsung at Cannes Lions 2024. DDB's Chief Creative Officer Matty Burton explained that OOH works because it's a shared experience. Unlike personalised digital ads, everyone sees the same OOH ad, making it more memorable. OOH ads grab attention with big, simple visuals. They make you think, which helps the message stick. But the trick is not to clutter the ad with too much info. The best OOH ads are clean and clear, highlighting the main idea. Samsung's 'Different' campaign is a great example. However, it appears that a fair amount of AI content was generated for this piece. My two cents is that with AI's increasing accessibility,  it's important to remember that the human touch in advertising makes a difference. Even when AI is involved, the creativity and uniqueness come from the people behind the ideas. In this light, if you're looking for photographers to help your brand stand out, we have some great photographers from all over: give me a shout and I’ll put together a presentation that matches your brief.

📽️ The transition from traditional urban art to street projections is transforming artistic expression in public spaces, offering a flexibility that redefines interaction with the urban environment. 🏙️ These projections allow dynamic programming and offer temporary visual experiences, challenging traditional art and advertising strategies. Explore how the adaptability of street projections is changing the landscape of urban art, visual communication, and media planning in our blog.👇 #StreetProjections #UrbanArt #DigitalTransformation #CreativeAdvertising #OutOfHomeAdvertising #VisualInnovation #MediaPlanning #OutdoorAdvertising #AdStrategy #InnovativeMarketing #OOH #InternationalMedia #Anima

Augmented Reality (AR) is transforming the world of Out-Of-Home (OOH) advertising, turning static billboards into immersive experiences. Imagine walking down the street and seeing a billboard that comes to life, offering an unforgettable brand interaction. This isn't just the future—it's happening now! 🌟 Get ready for AR to redefine how we engage with brands in the real world. Learn more about this exciting trend in OOH advertising here: https://bit.ly/3WADe4d #BrandXR #AugmentedReality #Mural #ooh #advertising #dooh #outdooradvertising #marketing