BDMI’s Post

In this article, Mintegral’s Jeff Sue takes a closer look at three demand platform options available today to examine their advantages and drawbacks. https://lnkd.in/eWFb4jjX

ICYMI 👀 MediaPost introduced a six-part series showcasing Pathlabs and the work we do with independent agencies. 🌟 This series explores, from multiple dimensions, the key challenges agencies encounter regarding digital media execution, identified through our work at Pathlabs, and how to solve them. The opening article, "Why Agencies Can’t Do It All Themselves," is inspired by CEO William Lapointe's observations on the increasing trend of in-housing. Many independent agencies are attempting to manage everything in-house—from technology to reporting to analytics—leading to a workload overflow. 💬 This approach often backfires, as the aspiration for world-class operations is hampered by financial limitations and diminished profits, negatively affecting both product quality and agency growth. What is the solution? Check out the full piece to learn more. Stay tuned for the next part of this series, which will highlight the significance of people, especially in this highly technological age. 👨💻 https://lnkd.in/gNuR8irW

I'm so happy this series has resonated with our industry; mostly because I really like nice things 😅 Thanks to the folks at Beeler.tech for extending their platform and audience for my voice. I'm honoured and so grateful! At Navigator, I heard more than once, "But Lila, we know what the problems are. We have to stop talking about problems and start talking about solutions..." I will argue most publishers don't know what the problems are. We know what the problematic themes are. We don't know how these themes break down into tangible issues that can be addressed. Themes aren't actionable. Lack of transparency is a thematic issue. You can't solve what you don't know and visibility takes a lot of horsepower that most publishers don't have. That's ok. Publishers have always worked together on the journey for nice things, and we will continue to do so with the help of friends like Beeler.tech. https://lnkd.in/g7gCbdtk

In this Forbes interview, our CEO Paul Goad sat down recently with Gary Drenik of Prosper Insights & Analytics to chat about Crimtan ’s journey towards efficiency, sustainability, and the transformative role that Crimtan is playing in reshaping the programmatic landscape on a global scale. Read the full article in Forbes here: https://lnkd.in/dkiQGN4D #digitalmarketing #advertisingandmarketing #programmatic

In this Forbes interview, our CEO Paul Goad sat down recently with Gary Drenik of Prosper Insights & Analytics to chat about Crimtan ’s journey towards efficiency, sustainability, and the transformative role that Crimtan is playing in reshaping the programmatic landscape on a global scale. Read the full article in Forbes here: https://lnkd.in/gx_A6FeN #digitalmarketing #advertisingandmarketing #programmatic

Some fluctuation with KPIs is normal, but a persistent downward trend signals that your current approach isn't resonating with your audience. Read more at https://hubs.li/Q02R8TD60 from Tom Treanor of Snipp Interactive, Mark Rainey of inQUEST Consulting, Cord Himelstein of HALO, Kurt Uhlir of ez Home Search, Joe Garber of Kainos Consulting, Marie O'Riordan of The Vita Foundation unfolding within the Vita Group, Ellen Sluder of smrtPhone, Melissa Kandel of little word studio, Genine Fallon of Cold Bore Capital, Tom Wozniak of OPTIZMO Technologies, LLC, Nataly Kelly of Zappi, Vikas Kumar Agrawal of Infobrandz, Patrick Ward of NanoGlobals, and Nandini Sankara of Suburban Propane

From #brand discovery to shiny, new social strategies, Shelly stores the ad world’s most-coveted wisdom in her voluminous head of hair. And while she’s never touched relationship advice…yeah, let’s keep it that way.     Leave a #marketing question in the comments for our dear Shelly, and subscribe to nanonews to see if she covers it as the next topic. 

Founder of EOK Studios Ella O'Keefe expresses the importance of making data driven decisions and using the platforms and content that works for you. Read the full article below. #bridalbuyer #bridalbuyermagazine #bridaltrade #mybridalbuyer #bridalretailer #bridalbusiness

Insider, Inc. and its parent company Axel Springer announced late 2020 the acquisition of a majority stake in Morning Brew Inc., the fast-growing newsletter publisher with more than two and a half million subscribers (back then). We are looking forward to welcoming Jacob Donnelly, the former Publisher at Morning Brew, who oversaw the rapidly growing B2B business. In his time there, it has grown from $5 million to over $25 million. He is also the founder of A Media Operator, which is targeted toward media professionals that are building or working on sustainable, audience-first media companies. As we witness the decline of general interest sites like BuzzFeed News, the rise of a wave of AI-generated content and the impact of AI on things like search, owning direct-to-consumer relationships has never been as important as now. Jacob Donnelly discusses coming shifts in content consumption, audience engagement, and media monetisation. Jacob Donnelly will speak in Barcelona about: Direct-to-consumer: Thriving in a post-social, AI-driven world with James Hewes, CEO of PRCA, UK Very Last Tickets: https://lnkd.in/gY9w4yrf #mx3 #axelspringer #morningbrew #contnet #newsletter #business #b2b #media #fachmedien #fachpresse #mediamakersmeet #barcelona #mediatrends #innovation #ki #ai #publishing Cobus Heyl / John Schlaefli / Carlotta Serantoni / Andrea Cooper

Integral Ad Science Announces First Attention Product to Unify Media Quality and Eye Tracking. Read the full story - https://lnkd.in/dE5scPUt Yannis Dosios Anna Kechekmadze Michael Follett #martech #martechedge #announcement #mediamanagement #optimization #eyetracking #machinelearning #technology