Beauty Independent’s Post

Forest Essentials: A journey from humble beginnings to a global luxury brand. Explore how Ayurveda inspires their commitment to natural ingredients and a holistic approach to beauty. Read more: https://lnkd.in/dXxkj_De #AyurvedicBeauty #SuccessStory

100 ml luxury Immortelle oil blend  10 ml Luxury, IMMORTELL Oil blend  Helichrysum (Immortelle) Essential Oil carries a fresh, honey-sweet and woody aroma mingled with a smoky and musk-like undertone combined with other immortelle oils

I'm curious - ever wondered about the secrets hidden within scents? Fragrance has always been a part of my daily routine, especially with skincare. But recently, I've kind of fallen down the rabbit hole of fragrances, and let me tell you, it's been quite the adventure! It all started when I attended the INCOS Bangkok trade show back in 2023. Hearing stories from different countries showcasing their natural perfumery strengths got me hooked. I mean, who knew there was so much more to discover? Let's take lavender, for example. Did you know people used it for more than just its lovely scent? Back in the day, it was prized for keeping things clean and fresh. From repelling bugs to masking odours, lavender was a go-to. No wonder it's still so popular today! That experience sparked a newfound fascination with fragrances, leading me to commit to exploring how ancient oils and essential oils influence those amazing scents we encounter every day. Along the way, I stumbled upon the complexities and uniqueness of the mānuka oil scent. It's been eye-opening, to say the least, especially when considering its potential in synergistic blends for enhancing health and well-being. I'm fascinated by how my aromatic journey keeps unfolding, and it's left me hungry to learn more. Feel free to share your experience with me, and let's see where this journey takes us next. 🌸🍃 #HerbalPerfumery #MānukaOil #FragrantJourney #NatureInspired #TherapeuticBenefits

It's been a minute! Mpo lakini...tupo site sisi😄. Thought to share a recent experience in an abbreviated format. There's three things you need to know in life and they don’t always line up: what you desire, what you believe and what you have to do. If you happen to find yourself in such a situation this week, or ever, I hope you choose what works best for you and gives you peace of heart. Have a brilliant week ahead! #KakiaOils, #plantoils, #naturaloils, #essentialoils, #health, #wellness, #beauty, #lifestyle, #oilversations, #nairobikenya, #manufacturing, #madeinkenya, #handcrafted, #naturalskincare, #agribusiness, #valueaddition, #motivationalmonday

#Taif: A Floral Hub Transforming Into Luxury Perfumes, Cosmetics, and Medicines Taif, famous for the world renowned Taif Rose (Rosa damascena), offers more than just visual beauty it’s a cornerstone of the perfume, cosmetic, and medicinal industries. The Taif Rose is prized for its rich, luxurious oil, a key ingredient in high-end perfumes and skincare products, known for its hydrating and soothing properties. Jasmine from Taif, with its sweet, exotic scent, is a staple in perfumes and skincare, celebrated for its balancing and calming effects. Chamomile is another local treasure, used in cosmetics and medicine for its anti-inflammatory and stress relieving qualities. Flowers like Carnations and Orchids add unique scents and therapeutic benefits to luxury products, while Sunflower oil and Chrysanthemum extracts offer protective and medicinal properties. Taif’s climate makes it an ideal environment for cultivating these valuable flowers, driving the region's influence in luxury and wellness. #FloralDiversity #TaifRose #Perfumes #Cosmetics #MedicinalPlants #SaudiArabia #Tourism #Vision2030 #Nature

Known scientifically as Jasminum sambac, this fragrant flower has deep roots in the Indonesian landscape. It’s no wonder that Jasmine Sambac is often referred to as the “King of Flowers” due to its powerful and sensuous fragrance. In the heart of our Indonesian plantations, we cultivate and harvest this floral gem, ensuring its essence is preserved in every drop of our essential oil. Click the link below for deeper understanding on the Jasmine Sambac Essential Oil: https://lnkd.in/gTUKDYNS

Heard of a ₹8,000 face cream? - No it's not some random outsider brand that has Kim Kardasians in it. India's very homegrown Forest Essentials is really nailing the luxury care segment, here's the full story👇🏼 Ayurveda isn't new. But, in 2000s Mira Kulkarni was spurred by the absence of a premium brand catering to India's 'Premium' Ayurvedic segment - Forest Essentials was born. What did #ForestEssentials crack, really? 1/ Build a large business selling to a few. While Biotique & Shahnaz Husain targeted the mass market, offering discounts and bundled products with prices ranging from ₹300 to ₹700, Forest Essentials aimed at the upscale market from the beginning. Even their soaps, initially priced between ₹100 and ₹150, now sell for anywhere between ₹500 and ₹800. They are going after the rich. 2/ Ridiculously satisfying packaging. Apple couldn’t have priced the iPhone in a high appetite-to-pay segment without spending years on the packaging - Forest Essentials copied. Meticulously packaged inside bright color boxes, wrapped in butter paper, adorned with shiny golden lids, and accompanied by personalised notes for each customer. 3/ Early distribution focused on top establishments. This included The Hyatt, Oberoi, Taj, Four Seasons & even Rashtrapati Bhavan. This ensured that when the ICP encountered the products at some of India’s most premium locations, they felt confident and satisfied with their choice. FE's expansion is into 190+ hotels across 120 countries. 4/ High standards for brand positioning. They were marketed as sourced from natural springs in Rishikesh (City in Uttarakhand) & borrowed trust from this narrative. The positioning solved for price dictation power - now you know how they sell crazy expensive creams. I have added a link to their brand campaign that talks about it in comment. 5/ Curated retail experiences. The stores looked like the epitome of premium experience. When you walked in, you felt the essence of the brand ethos. Its an example of the surrounding effect we keep talking about - the perceived value of the product increases just because it is part of a ecosystem which it borrows perceived value from. Think- Why diamond shops are so luxurious? 6/ Little to no direct discounting. This led to insane trust building, and user affection only growing over time. Because when premium brands offer discounts, the core ICP loses interest, after all, they’re paying from the ‘elite’ title. What's next in their journey? The brand opened its first standalone store in Covent Garden, London which aims to open a total of 12 in the UK. Through online sales, they’re already penetrating Australia, UAE, UK, & US. They know they can become the comfort luxury for the west . Mira's story shows that with determination and hard work, we can overcome personal setbacks. For those willing to go the extra mile for their dreams, Mira's journey serves as a beacon of possibility. #casestudy #management #startup #MiraKulkarni

𝗢𝗰𝗲𝗮𝗻𝗶𝗰 𝗦𝗰𝗲𝗻𝘁 𝗣𝗲𝗿𝗳𝘂𝗺𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰-𝟮𝟬𝟯𝟬 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗿𝗲𝗽𝗼𝗿𝘁 The report provides an in-depth analysis of the evolution of the Oceanic Scent Perfume industry chain, encompassing the market dynamics for both women (with essence content above 20% and between 20% to 15%) and men (with essence content above 20% and between 20% to 15%). Key enterprises in mature and emerging markets are scrutinized, alongside an examination of cutting-edge technologies, patents, popular applications, and market trends within the Oceanic Scent Perfume sector. On a regional scale, the report delves into the Oceanic Scent Perfume markets across pivotal regions. North America and Europe exhibit consistent growth, propelled by governmental initiatives and heightened consumer consciousness. Meanwhile, the Asia-Pacific region, notably China, leads the global Oceanic Scent Perfume market, buoyed by robust domestic demand, supportive policies, and a robust manufacturing sector. 𝗧𝗼 𝗸𝗻𝗼𝘄 𝗢𝗰𝗲𝗮𝗻𝗶𝗰 𝗦𝗰𝗲𝗻𝘁 𝗣𝗲𝗿𝗳𝘂𝗺𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝟮𝟬𝟮𝟰 𝘁𝗼 𝟮𝟬𝟯𝟬 ,𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗳𝗼𝗿 𝗦𝗮𝗺𝗽𝗹𝗲 𝗣𝗗𝗙:https://lnkd.in/gjeTvF6y *𝗕𝘆 𝗧𝘆𝗽𝗲 Essence Content above 20% Type, Essence Content about 20% ~ 15% Type :  *𝗕𝘆 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻Women, Men :  *𝗕𝘆 𝗥𝗲𝗴𝗶𝗼𝗻: North America, Europe, Asia-Pacific, South America, Middle East & Africa #oceanicscent #perfume #fragrance #market #scent #oceanicperfume #perfumemarket #perfumelovers #aroma #beauty #fragrancecommunity #perfumeaddict #scentoftheday #perfumecollection #luxuryperfume #scented #perfumebottle #perfumeoil #perfumeshop #perfumebusiness #perfumeindustry #perfumetrends #fragrancelover #perfumegram #scentedlife #perfumemaking #perfumelife #perfumelove #oceanicfragrance #oceanicscentmarket