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21 May was World Diversity Day. What does that mean? At Beckers we try to use every day as an opportunity to champion a diverse, motivated and engaged community. For example, our colleagues at Beckers Sweden recently hosted an inspiring evening highlighting opportunities for women working in Production. The event included presentations by the Managing Director at our Märsta facility Åsa Hörnqvist and the site’s Production Manager Åsa Mattson. They talked about the commitment at Beckers to gender equality, but equally importantly the evening offered attendees a clear path to a rewarding career that a lot of women had never previously considered. Globally, creating a more gender balanced organization is a key part of our 2030 Sustainability strategy. By challenging the outdated cliche of the male-dominated production environment, we can continue to engage top female talent as we work towards raising the standard of care for our world. Yet people are still put off from applying because of negative perceptions of what it’s like to work in an industrial environment. This is something we are actively seeking to change by running hands-on events such this, where women can explore the many opportunities and hear directly from female colleagues based here at Märsta. Other local initiatives have taken place this year in Italy, Vietnam and Mexico. What we are seeing worldwide is that technological progress, combined with shifting attitudes towards gender roles, are impacting both the nature of the work and the skills needed. #beckersgroup #WorldDiversityDay #peoplewithimpact #coatingsindustry #towards2030

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