Becky Lam’s Post

Are you using these features?

Your LinkedIn profile is a powerful tool for attracting recruiters. If you know how to leverage its features to your benefit... Here are 7 ways you can spotlight your LinkedIn profile and get noticed: 1. Leverage Job Alerts: ↳ Did you know LinkedIn has a "Signal Interest" setting? It's tucked away in Settings & Privacy > Data Privacy > Job Seeking Preferences. Toggle it on and off to stay on the radar of your desired companies. Remember, staying visible is key. 2. Use the 'I’m Interested' Button: ↳This feature on a company's LinkedIn page signals your interest directly to recruiters. It’s a simple yet effective way to express your enthusiasm for a company. 3. Engage with Company Content. ↳When you actively like, comment, or share a company's posts and ads, you're spotlighted as "Engaged with Brand." This visibility makes recruiters more confident that you'll respond to their messages. 4. Active Talent Spotlight. ↳ Keep your profile updated and use the "share resume" feature. LinkedIn automatically signals recruiters about your activity. This spotlight increases your chances of being noticed without any extra effort. 5. Build Company Connections. ↳ Connect with 3-5 employees at your target companies, not just recruiters. Diverse connections within the company can lead to referrals and showcase your network within the industry. 6. Optimize the 'Open to' Feature. Clearly state the roles you're interested in. ↳ Adding the green banner increases your visibility and shows you're actively looking, making you 40% more likely to catch a recruiter's attention. 7. Share Your Resume with Recruiters. ↳ Under Job Seeking Preferences, turn on the feature to make your resume searchable to recruiters. This optimizes your profile in job searches, boosting your visibility. Which one are you going to try first? PS. Want to know 5 features that can 2x your interview invitations? Join me for a LinkedIn Live on March 5th: https://lnkd.in/g-RBid8j

Best tips for your LI profile!

Being visible is so important.

Most LinkedIn profiles aren’t optimized to attract recruiters. There’s a good chance yours isn’t either. If you’re job hunting and aiming to make your profile stand out, keep these 4 things in mind. ⬇️ 1.    Choose your industry carefully! Recruiters often run searches using the ‘Industry’ field on LinkedIn. So, if you work in PR for a software company, make sure your industry is ‘Software Development’ instead of ‘Public Relations and Communications Services.’ (Side note: LinkedIn changes their industry categories regularly, so it never hurts to check occasionally to make sure what you have listed best represents your industry). 2.    Recruiters often rely on Boolean search algorithms to filter certain keywords. The more keywords listed on your profile, the more likely recruiters are to reach out with relevant opportunities. For example, be sure to include names of platforms you’re proficient in (HubSpot, Salesforce, etc.) or specific skills (analyst relations, IPO communications, thought leadership, etc.). Including highly specific keywords related to the industries you’ve worked in can also help. For example, ‘B2B ecommerce’ or ‘customer data platform (CDP),’ or keywords that help identify the sizes of companies you’ve worked at (‘start-up’ or ‘enterprise’).    3.    Turn on your 'Open to Work.' This one may be self-explanatory, but plenty of people are afraid to do it out of fear of looking desperate to potential employers. There is 0 shame in being open to work. Employers are paying attention to the quality of the candidate, not the little green banner over their picture. 4.    Make your contact info easily visible on your profile. InMail credits cost $$$, so make it easier for the recruiter to follow-up!

How do I approach recruiters on LinkedIn? (I get asked this question a lot from job seekers.) Here is how to get the best from recruiters' DMs: 1. Optimize your LinkedIn Profile - Optimize your LinkedIn page to showcase what you offer. - Recruiters are likely to glance through your page. - A well-written profile sets you off on a good note. 2. Connect with recruiters & hiring managers - Add recruiters on LinkedIn. - Form a habit of engaging with their posts. - Make yourself known to recruiters via comments. 3. Sending a DM? Go straight to the point! - Don't waste time on pleasantries. - It's not your concern how their night was. - Be clear on why you are chatting with them. 4. Ask for a profile view - If sending a message because of a job ad, refer to the exact job that caught your interest. - In your message to them, ask for a profile view. 5. Have your resume handy - Prepare your resume before the exchange. - If your resume is demanded, send it via email. - Inform the recruiter as soon as the message is sent. - Express your deepest appreciation for the time spent. 6. And if it doesn't go as planned - Thank them for the time spent. - Establish a connection with them. - Speak of your openness to other opportunities. Don't just apply for jobs and fold your arms Sometimes it's best to connect with the decision makers Be more strategic with your job search! P.S. Do you send DMs to recruiters on LinkedIn?

Here is a little ‘secret’ to help you catch the attention of recruiters on LinkedIn. Recruiters use their own version of LinkedIn which gives access to all profiles and provides a ton of additional filters as compared to the regular LinkedIn that you are using. Most recruiters start by searching for job titles and/or skills. (So keep those sections up to date!) But there is a twist to it! A typical search can generate hundreds or even thousands of potential candidates, displayed in batches of 25. To help recruiters decide who to message, LinkedIn offers additional filter options like 'more likely to respond' and 'engaged with your talent brand'. In fact, the default search results prioritize those scoring well in these areas. So, how do you ensure you rank high in the listings? -> Follow your target companies and engage with their posts. -> Find employees who regularly post on LinkedIn. Like and comment on their content first, then send a connection request a bit later. -> Use the ‘open to work’ feature on your profile. Either the public ‘green banner’ or the option visible only to recruiters. This way you can dramatically increase your chances of being ‘seen’ by recruiters. PS: Repost this to let others know too!

Want Recruiters to respond to your LinkedIn message? Here are 10 tips for messaging Recruiters that are guaranteed to get them to respond. #JobSeekerTips #EffectiveLinkedInMessaging #JobSearchTips

Want Recruiters to respond to your LinkedIn message? Here are 10 tips for messaging Recruiters that are guaranteed to get them to respond. #JobSeekerTips #EffectiveLinkedInMessaging #JobSearchTips

Want Recruiters to respond to your LinkedIn message? Here are 10 tips for messaging Recruiters that are guaranteed to get them to respond. #JobSeekerTips #EffectiveLinkedInMessaging #JobSearchTips