Cordial reposted this
AI copywriting: game-changer or overhyped? Incredibly meaty and directive post by Cordial Chief Product and Engineering Officer, Matt Howland, who gives a no-BS take on it all. Matt and his team are a big reason why Forrester rated Cordial a 5.0 on AI capabilities and said, "Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content." This is a great opportunity to understand why. Learn what AI can really do for your marketing copy 👇
Single Customer View on EASY MODE.
2moCongratulations, Jeremy Swift and everyone at Cordial - the double benefit of (1) improving marketer productivity and (2) boosting the value of the email to the consumer is a massive step forward for marketing! Some people doubt the value of AI, but there are many specific use-cases where ML and LLMs can really improve marcomms.