Brandon Bedford’s Post

CEOs who try to focus on everyone neglect to focus on the ones who matter most, sabotaging their #MakeBIGHappen efforts. In the early days, a CEO's focus is on growth. They'll often take on clients or enter market segments that, over time, turn out to be black holes. Eventually, when your company hits its stride, you might find yourself still stuck with clients or markets from the early days that no longer make sense. These legacy clients can suck the life out of you and your team and take energy away from servicing and pursuing your best opportunities. Here's how to fix this: + Identify the specific types of clients and market segments that make the most sense to you. + Focus your resources on the highest, best, and most profitable customers and segments and let all others go. + Sell off part of your business if that makes sense, or consider carving out a piece and let some existing employees run with it. 

I spoke this morning with another CEO who - like me - had been up at 4am thinking (= working) on her business. We talked about the incredible opportunities she has with her new vision and direction for the organization. So much to do, and a finite amount of time (hers and her teams), and a limited amount of money to invest. How to decide? On my bookshelf I have a box of poker chips. I don’t play poker, but my grandparents did, and this box reminds me of them. It also reminds me of a lesson I learned many years ago, but often have to relearn when the sheer weight of opportunity bears down: Not all chips are of equal value. It is a natural instinct when we feel pressed - by time, budget, or other people’s priorities - to grab as many chips as we can. But the blue chips are worth more. Sometimes WAY more. We know this. But how do we identify the blue chips? How do we know what to say yes, and say no to? Having a clear understanding of who we are, what we are here to do, for whom and why. These insights - codified into a strategic framework and forged into a story. A story that can get - and keep - everyone on the same page. Including us, as CEOs. That’s how. Find your blue chips. Forge your story around them. Then live by it. Lead your team with it. It will serve you well. (Oh? And if you’re still saying yes too often read Regan Walsh’s post and linked article today on being a recovering people pleaser. It’s a gem!)

Creating “Competitive Advantage” as we know it is dying, if not already dead. Gone are the days of creating a moat around your island product to remain competitive. Every boardroom and executive suite has conversations about competitive advantage and how companies can create/increase theirs.  “Competitive Agility” should be what executives consider when competing in today’s rapidly evolving markets. In her work over the years, Rita McGrath highlights four key traits of successful companies that have thrived in recent years: continuous reconfiguration, options valuation, constructive disengagement, and innovation proficiency. When incorporated together, these traits enable companies to weather the turbulence of ever-changing markets, consumer demand, and the speed of technological growth. Companies that leverage these four traits strategically will remain competitive and relevant for the foreseeable future. In my opinion, it’s time to stop thinking of moats and start considering bridges. What are your thoughts on competitive agility? Does this create a strategic advantage? Or, should we be talking about “Strategic Agility” instead?

Ever wondered how top business leaders got where they are today? 🤔 Instrumental work plays a huge role in shaping their careers. From strategic networking to innovative marketing approaches, these leaders have mastered the art of leveraging connections and ideas to drive success. 🌟 Our decades of experience in network marketing have empowered countless entrepreneurs and businesses to reach their full potential. Ready to take your career to the next level? Contact us at +17076941580 or email butwin@gmail.com. Share your thoughts or experiences in the comments! 💬 #BusinessGrowth #NetworkMarketing #SuccessStories

🌟 The Secret to Business Growth: It's Not What You Think! 🌟 In today’s fast-paced world, businesses are constantly searching for that secret formula to skyrocket growth. Here’s the kicker: it's not just about the latest tech, the perfect marketing strategy, or even having the best product. It’s about PEOPLE. Here are 5 unconventional yet powerful ways to drive business growth by focusing on people: 1) Invest in Your Team: Your employees are your greatest asset. Empower them with training, recognize their achievements, and create a culture of trust and innovation. 2) Build Authentic Relationships: Network with genuine interest, not just for sales. People do business with those they trust and like. 3) Listen to Your Customers: Don’t just hear their complaints; act on them. Use their feedback to improve and innovate. 4) Give Back: Support your community and causes that matter. Social responsibility builds brand loyalty and attracts like-minded clients. 5) Continuous Learning: In a rapidly changing world, staying ahead means always being willing to learn and adapt. 🌱 Growth isn’t just about the numbers; it’s about nurturing the human connections that make those numbers possible. 🌱 What’s one people-centric strategy that has worked for you? Share your experiences and let’s learn from each other! Dallas Vasquez Jason S. Croxford #BusinessGrowth #Leadership #CustomerSuccess #Networking #EmployeeEngagement #ContinuousImprovement #Mitra-9

By strategy, we built a business all with people who’ve never done it before. And it’s one of the smartest things we did.” – Larry Connor, Forbes. Ready to redefine success? Apply today to unlock your potential. 🏆 #HighAchievers

Leaders, sales teams and employees can significantly impact their company’s success by embracing an entrepreneurial mindset. From small start-ups to large corporations, this approach elevates engagement and fosters flexibility, innovation and differentiation. #differentiation

What's the difference between good companies and great companies? It's all about your people. If you're trying to build high-performing teams, we can help you make it happen. The path to success starts here: #behavior #salestraining #consistentsales #salesperformance #salesproductivity https://buff.ly/3RV6xgA

Feeling grateful for such positive feedback. It's incredibly rewarding to hear how the tools and strategies I provide, from goal prioritization to branding insights, truly support Founders as well as CEOs and Senior Executives, follow through on their ideas to grow their companies and teams. Your success is my success, and it's an honor to be part of your journey. Here's to many more exciting ideas, milestones, completed goals! #ClientSuccess #ExecutiveCoaching #BusinessGrowth #Founders

Happy Hump Day everyone! Today, let's talk about a real issue that plagues all industries - ghosting in business deals. We've all done it, whether intentionally or not, but when it happens to us, we hate it. Surprisingly, it still occurs frequently. I have had 5 potential clients ghost me over the last month or so. It's frustrating and disappointing, to say the least. We all want honesty and transparency, right? Why can't we just communicate with each other? It's not that hard to say "no" or "not right now" or that priorities have changed and provide a better time frame to follow-up in - if there is one that you're aware of that makes sense. Prioritizing honesty in your business WILL make all the difference. People will remember when you ghost them, and if you come back to them later, the price may likely be higher. Let's strive to be different than our competition by being truthful and straightforward. Let's work towards being change makers, who prioritize truth in business. #changemakers #talentpartner #2024hiring #truthinbusiness