When P&G decided to take on soda giants Coke and Pepsi in their own backyard, they knew a regular approach would fall flat. They innovated on a fundamental aspect - the 1st moment of truth. The 1st moment of truth is the moment when a consumer chooses a product over the other competitor's offerings. This recognition of the importance of the shelf underlines the power of packaging. When San Pellegrino was launched they introduced it with a foil covering on the can. As well as being distinctive, it was differentiating too. Distinctive, as it had never seen before on cans before. The foil also increased the real estate on the can that can be used for branding - which San Pelligrino used well to evoke a premium product. Differentiating, as it caused a new problem for the competition - the idea of a dirty can top. Who knew who (or what) had touched the surface of the can you were about to put in your mouth? It instantly created a perception of San Pellegrino being a premium and hygienic product. The covered-can introduction generated a 30-percent sales increase in Europe, according to Nestle Waters' Italian Business Unit. A great example of creative thinking driving business success. Always look to disrupt category norms while thinking of creating growth, and more than often you will succeed. #businessstrategy #growthstrategy #creativethinking
Beerajaah Sswain’s Post
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Amazon has again created something that will immensely help it's seller brands. this will be a game changer! #amazonadvertising #retailmedia #ecommerce #instagram
The game just changed. Amazon has finally cracked the code on social attribution, and the implications are huge. Here's the scoop: Consumers can now connect their Amazon and Instagram/Facebook accounts, allowing them to checkout directly on social. Why is this such a big deal? 🤔 Until now, getting attribution from social media sites when sending traffic to Amazon was a pipe dream. Without proper attribution, scaling your ad spend effectively was like trying to navigate a maze blindfolded. But with the new partnership between Amazon and Meta (and Snap), the checkout process happens on the social site, bypassing any privacy issues and unlocking the holy grail of attribution. Now, here's where my crystal ball comes in. I predict that brands will soon be able to retarget shoppers via Sponsored Display and DSP with laser-precise attribution. Imagine being able to track a customer's journey from a Facebook ad all the way to an Amazon purchase, and then serve them perfectly targeted ads across the web. This isn't just a minor improvement - it's a seismic shift in the world of e-commerce. The future of commerce is seamless checkout anywhere, and Amazon is leading the charge. For brands on Amazon, this opens up a whole new world of possibilities. The ability to accurately attribute sales to your social media efforts and retarget those shoppers across Amazon's vast ad network is a game-changer. So, what does this mean for you? It's time to start thinking strategically about your social media presence and how it can drive sales on Amazon. If you're not already experimenting with social ads that direct to Amazon, now is the time to start. And keep a close eye on any new retargeting capabilities that emerge - they could be your secret weapon. I'm curious to hear your thoughts: How do you think this will change the landscape of Amazon advertising? What strategies are you considering to take advantage of this new attribution capability? Do you think this move solidifies Amazon's dominance in e-commerce, or does it level the playing field for other platforms? Drop your insights in the comments below! And if you found this post eye-opening, give it a like and share it with your network. #ecommerce #amazon #amazonadvertising
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This week's crazy video is of a Chinese robot called Astribot. Looks great but comes from a company with little provenance. But the entire industry is already ga ga about it. If this is true, humaniods will be in homes much quicker than we anticipate. Also, China beats the western world here. #robotics #astribot #humanoid #AI
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If you are an agency, marketer and advertiser who is serious about ad fraud, you should watch this keynote by Dr. Augustine Fou! If you are ok donating 50-60% of your budgets to bad actors then you can choose to ignore this. #adfraud #wayforward https://lnkd.in/gA7dENw7
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