Center for Behavioral Decisions (CBD)’s Post

Paul Rand, a legendary graphic designer, knew the power of design in shaping perceptions. As the mind behind iconic logos like IBM, ABC, and UPS, Rand understood that great design communicates without words—it tells a story, creates trust, and leaves a lasting impression. At the Center for Behavioral Decisions, we believe design isn’t just about aesthetics; it’s about purpose. Whether we’re designing behavioral interventions, gamification strategies, or user experiences, our goal is to ensure every element speaks volumes about the value and mission behind the work. 💡 #DesignMatters #BehavioralScience #PaulRand #Branding #Innovation #CenterForBehavioralDecisions

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