Beiersdorf’s Post

One of the head cosmetics personnel in one of the stores I manage once said, "NIVEA has made a name for itself; let's give space for other brands too." This got me thinking. While it's true that NIVEA has built a strong name for herself in Nigeria, we are not about to rest on our laurels. NIVEA's goal is to remain relevant; this means we are consistently innovating, pushing boundaries, and staying ahead. With constant inspirational marketing, diverse distribution channels, investment in sales reps, and frequent, impactful promotions, NIVEA is not slowing down. The brand has shown that success isn't handed over, you fight for it, earn it, and work daily to maintain it. One lesson I’ve recently learned is this: "Things aren’t given to you just because you think you deserve them, you have to earn them by staying on top of your game." NIVEA’s commitment to staying ahead is a reminder that we should all adopt this mindset in life. Whether it’s your career, personal goals, or any pursuit, don’t just expect to be handed a seat at the table. Work for it, fight for it, and earn it. It’s better late than never: Happy New Year! Let’s intentionally make 2025 a productive year! #Nivea #intentional #2025

At NIVEA India, we constantly challenge ourselves to raise the bar, and our recent Blue Storm Day perfectly captured this spirit. Designed to bring our team together with a singular focus on excellence in execution, this initiative highlighted the impact of collective effort and meticulous planning. On this day, our teams hit the ground running, focusing on driving results and making every customer interaction count. It was a day that demonstrated how passion, discipline, and teamwork translate into tangible success. The outcomes speak for themselves: We delivered our highest-ever single-day sales, achieving a remarkable 10x impact on key sales routes. Productive calls across critical markets soared, exceeding 53%, with a strong focus on our NIVEA core range. TLSD saw an impressive 2X growth compared to the usual Monday average. Beauty Advisors set new records in consumer offtakes, reflecting the strength of our customer-first approach. Blue Storm Day reinforced the power of consistent execution and the extraordinary results we can achieve together. #NiveaIndia #BlueStormDay #WeCare #ProudToB

There is nothing much enriching than to do store walk and see the pulse of what our customers are asking for, how are the choices moves and see the moment of truth coming alive. At NIVEA INDIA, we constantly challenge ourselves to raise the bar, and our recent Blue Storm Day perfectly captured this spirit. Designed to bring our team together with a singular focus on excellence in execution, this initiative highlighted the impact of collective effort and meticulous planning. On this day, our teams hit the ground running, focusing on driving results and making every customer interaction count. It was a day that demonstrated how passion, discipline, and teamwork translate into tangible success. The outcomes speak for themselves: We delivered our highest-ever single-day sales, achieving a remarkable 10x impact on key sales routes. Productive calls across critical markets soared, exceeding 53%, with a strong focus on our NIVEA core range. TLSD saw an impressive 2X growth compared to the usual Monday average. Beauty Advisors set new records in consumer offtakes, reflecting the strength of our customer-first approach. Blue Storm Day reinforced the power of consistent execution and the extraordinary results we can achieve together. #NiveaIndia #BlueStormDay #WeCare #ProudToB #dayinsales #customerservice

What's New to TheStreet... 💼Beiersdorf, Nivea’s Parent Company, On Track for 2024 Guidance📊 Beiersdorf, the owner of Nivea, is on track to meet its full-year guidance after reporting a strong rise in sales, totaling €7.6 billion from January through September. The Hamburg-based company continues to show resilience in a competitive market. Are you a fan of Beiersdorf’s brands? Share your thoughts below!👇🏻 👉🏻Follow New To The Street for more! #beiersdorf #nivea #sales #growth #skincareindustry #financialnews #marketsuccess #businesstrends #innovation #businessupdate #businessnews #business #news #newtothestreet

In conversation with Nikhil Sharma from Perfetti Van Melle India as he uncovers what goes into a winning campaign. 🎯 From strategy to execution, get expert insights at #IndianMarketingAwards! 🚀 Perfetti Van Melle #MarketingInnovation #e4mEvents #BrandEngagement #FutureOfMarketing

A New #BPC Kid on the Block: NewU (A Dabur Enterprise) Emerging as a fresh face in the #beauty and #personalcare industry, New U is quickly establishing itself as a standout player. With a refreshing approach and dedication to innovation, it’s no surprise that big names like L'Oréal, Maybelline, Lakmé, and Nivea have joined forces with this vibrant hub where quality meets diversity. Why Partner with Them? For brands eager to make a meaningful impact, this platform offers an unparalleled opportunity. It's not just about stocking products; it’s about understanding what consumers truly need and delivering it with flair. The dynamic retail environment provides the perfect platform for showcasing unique offerings while connecting with a broad and engaged audience. The Power of Collaboration At Noya BeautyWorks we see collaboration with this dynamic platform as more than a partnership, it’s a chance to be part of something bigger. With an impressive roster of established brands and a strong focus on quality, this collaboration is leading the way in shaping the future of beauty in India. Joining forces isn’t just strategic; it’s essential for brands looking to stay ahead in a competitive market. Join the Revolution We’re here to work with brands that share our passion for innovation and inclusivity. As this platform continues to grow, we’re excited to help brands that align with these values to take center stage in the #beauty industry.

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Unilever Procter & Gamble Kenvue Bayer | Consumer Health Sanofi Haleon Nestlé Henkel Reckitt

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Frederic Fernandez & Associates Unilever Procter & Gamble Kenvue Bayer | Consumer Health Sanofi Haleon Nestlé Henkel Reckitt

𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝗱 𝗶𝗻 𝗤𝟭 𝟮𝟬𝟮𝟰 𝘁𝗼 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗼𝘁𝗵𝗲𝗿 𝗙𝗠𝗖𝗚 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 & 𝘀𝗵𝗼𝘄 𝗿𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 𝗮𝗹𝘁𝗵𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗴𝗮𝗽 𝗶𝘀 𝘄𝗶𝗱𝗲𝗻𝗶𝗻𝗴 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 & 𝗹𝗼𝘀𝗲𝗿𝘀 - Still (mostly) double digit growth rate for Coty, L'Oréal & Beiersdorf although slowing down with pricing gains annualization - Progressive (& better than expected) rebound for The Estée Lauder Companies Inc. - Bottom of the pack performance for Edgewell Personal Care, Shiseido & Natura &Co that continue to suffer from weaker growth footprint & share performance Exciting & decisive times on the Beauty vertical 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Unilever Procter & Gamble Kenvue Bayer | Consumer Health Sanofi Haleon Nestlé Henkel Reckitt