Beiersdorf’s Post

Advancing animal-free science! ✨🧪 Already for about 40 years, Beiersdorf has been at the forefront of developing alternative testing methods that set new standards in the industry - and we continue to do so with a great deal of passion! Some of our key contributions include: 🚀 Pioneering Regulatory Recognition: We developed the first alternative test method globally accepted by the Organization for Economic Co-operation and Development (OECD) setting a significant milestone. 🧬 Innovative Multi-Organ Testing: Our use of multi-organ chips and digital toxicology allows us to simulate and evaluate ingredient safety without animal testing. 🧪 3-D Reporter Skin Model: Together with Fraunhofer Institute, we developed a cutting-edge test system to quickly and precisely identify skin sensitizers – offering significant advantages in speed, accuracy and applicability. Our dedication to alternative testing methods was recently recognized with the Hamburg Research Award for Alternatives to Animal Testing for our novel 3-D Reporter Skin Model, reinforcing our authority in skin care. A big thanks to all our teams, partners, and to Senator Katharina Fegebank, who continue to make this journey possible and to make animal testing a thing of the past worldwide. Together, we #winwithcare. 💙  #Beiersdorf #Innovation #AnimalFreeScience #CareBeyondSkin

Care Beyond Skin Day: Empowering Inclusion at UPT Rehabilitasi Bina Netra, Malang 🤩 On September 30, 2024, our Beiersdorf Production Centre Malang team joined hands with over 150 inspiring individuals from Bina Netra (a rehabilitation center for people with visual disabilities) and the hearing-impaired community for a day filled with meaningful activities. The day was divided into three types of sessions: 1. Social Service: We refurbished and painted the kansteen (sidewalk barriers). 2. Learning Exchanges: We shared knowledge on first aid and learned sign language. 3. Fun Activities: We enjoyed a fun rujak-making session, games, and ice-breakers. Additionally, we explored their impressive handmade crafts—beautiful reminders of resilience and creativity. Beiersdorf also extended a gesture of appreciation by providing folding canes for the visually impaired, NIVEA lotion, bath towels, and other bathing essentials. The event was attended by representatives from the Labor Ministry Department of Kabupaten Malang and Social Services Kabupaten Malang. At Beiersdorf, we believe that care goes beyond products. It’s about making real connections and building inclusive communities. 💙 #BeiersdorfIndonesia #CareChangesEverything #ProudToB #CareBeyondSkin #CBSDay

In the Philippines, around 2.99 million families continue to live in poverty. A large percentage of these families live on the streets and face the struggles of survival, hunger, exposure to violence and for most of the children, lack of education.   According to UNICEF, around 250,000 to 1,000,000 children in the Philippines are homeless. Vulnerable to child labor, drug abuse, natural disasters, and isolation, these children live with so much risks and uncertainties. Education, healthcare, housing, and livelihood are still as elusive to them as their next meal.    This is why for our Care Beyond Skin Day, we at Beiersdorf Philippines partnered with ChildHope Philippines Inc, an NGO that promotes the welfare and protection of children’s rights, particularly those vulnerable in the streets. On 27th September, our CBS Day was filled with activities that inspired all of us to get to know the children more. Even for such a small amount of time, we got to be a part of their lives and their aspirations. They shared dreams of becoming engineers, doctors, teachers, and flight attendants. Each child expressed their dream as pieces of art encouraged and coached by the BDF employees. The best artworks were celebrated, and the winners shared their artworks in front of a warm, cheering crowd.   We wrapped the day playing Tumbang Preso, a popular street game in the Philippines, and by sharing a warm meal of Jollibee.    At the end of the day, all children received new backpacks and school supplies for the incoming school year with ChildHope. In addition, a voluntary donation by the employees was also turned over to sponsor the education of three children for one school year. As each child's laughter weaved into the next, we found ourselves embraced by a big tapestry of their warmth and positivity. It was truly a humbling experience for all of us. We all came back with renewed dreams – more us than the kids! #BeiersdorfPhilippines #ProudToB #CBSDay2024 #CareBeyondSkin

Everyone can be a changemaker! 🌟 At Beiersdorf, we are passionate about supporting initiatives that drive real change! That’s why we were #ProudtoB a sponsor of the Ashoka Changemaker Summit in our hometown in Hamburg. This year's theme, #TrueParticipation, resonated deeply with our mission to champion an inclusive society where everyone can contribute. Here are our key takeaways from our panel discussion: 👇🌟 💡 Cross-sector collaboration is essential: Building partnerships across industries is key to creating sustainable impact and championing inclusion. 🚀 Inclusion is a continuous journey: There’s no set formula for inclusion. It requires ongoing learning, adaptability and resilience in a constantly evolving environment. 💪 Embrace the challenges: To make inclusion a reality, we need the courage to step into unknown territory, accepting that mistakes are part of the journey toward progress. 🔥 Action over intention: “Doing is like wanting to do something, just cooler”. It’s all about turning good intentions into meaningful, concrete actions. Thank you very much to Misel Ahom, Christiane Hoelscher, Lorena Garcia Duran, Jeanine Buzali and Michael Seberich for the thought-provoking insights and inspiration about our journey towards #inclusion! Let's join us in driving change! 💙 #Beiersdorf #WinWithCare #Inclusion

Celebrating a New Era of Luxury Beauty in Shanghai! 🌟 It was a really #proudToB moment when we officially opened the doors of Maison Chantecaille at One Xintiandi, Shanghai! 🎉 On September 20, 2024, we celebrated our expansion into China with an inspiring pop-up experience, welcoming numerous guests. The event offered an interactive journey through the world of Chantecaille Beauté, showcasing our high-quality botanical products and our commitment to environmental protection. 🌍 With this opening, we are unlocking important white spot potential in the Chinese market and bringing our luxurious botanical products to an even broader audience. We can’t wait to see how Maison Chantecaille will blossom in Shanghai and connect with beauty enthusiasts across China! ✨ 💙💜 #MaisonChantecaille #Shanghai #BeautyWithImpact #LuxurySkincare #Chantecaille #WinWithCare

Stronger Together: The Power of Collaboration for Climate Care 🤝 Change happens when we work together. Our collaboration with WWF Germany is a perfect example of how partnerships can drive real progress. Yesterday, we hosted the WWF Get-Together at our headquarters in Hamburg, where together with other industry leaders, we discussed corporate responsibility and sustainability strategies. 🌱 Our key takeaway? #Collaboration is the real game-changer! Here’s why we must join forces for a sustainable future: 💡 Getting inspired: By exchanging with our partners, we make sure to gain insights on other’s perspectives and together create a network of environmentally conscious actors. 🔮 Future-Ready Transformation: Collaborating with WWF supports us in developing impactful strategies to lead in climate care and implementing responsible sourcing requirements. 📈 Learning and Growing Together: Sharing knowledge on societal trends enables us to co-create solutions that make a real difference. We know: The future is collaborative. Let’s lead in #ClimateCare – together! #Beiersdorf #WinWithCare #CareBeyondSkin #TogetherWeCare #Sustainability

We did it! 🌟 Beiersdorf Indonesia is Great Place to Work certified! We believe that a great workplace is built on trust, courage, simplicity, and care values that we live by every day. This certification isn’t just a badge—it’s a testament to the hard work and dedication of every Beiersdorfers who brings their best self to work. A huge thank you to our incredible team for making Beiersdorf Indonesia a place where everyone can thrive! #BeiersdorfIndonesia #CareChangesEverything #ProudToB #GreatPlaceToWork Jana Strametz Khanittha Saeheng Mehdi Ben Messaoud William Goenardi Vivilya Lukman Indra Pribadi Steven Tan Dwi Mudriah Raymond Tan Abhishek Badodekar Sarthana Tobing Cicillia Salim, Assoc. CIPD Gabriela Pramesti Marchelia Prisella Sondakh Dino Betha Sajat Annah D. Ilmia Adinda Mawaddah Rahmawati Edelweis Audrew Rini U. Yuli Astiwahanani eriana widya puspa Gherys Apria Permata

... and what is your favorite Beiersdorf product? Tell us in the comments! 💙

Ready to Reverse Time? ⏳✨ At this year's European Academy of Dermatology and Venereology (EADV) Congress in Amsterdam, Europe's leading dermatology congress, we introduced our groundbreaking #innovation: our first serum based on Epigenetic science! 🧬👨🔬 During the scientific Eucerin symposium, that was attended by over 700 dermatologists, we presented the cutting-edge research behind our Eucerin Hyaluron-Filler Epigenetic Serum. Here are some key facts: 🔬 15+ years of dedication: Our researchers tested over 50,000 active ingredients before discovering the serum’s hero ingredient: #Epicelline®. ⏰ Skin-specific age clock technology: With an algorithm based on epigenetic patterns, it’s now possible to measure the biological age of skin! 📚 Top-tier scientific recognition: Beiersdorf has 15+ leading publications on Epigenetics featured in peer-reviewed journals. The #EADV congress offers a unique opportunity to connect with dermatologists, exchange knowledge and learn from one another. A special thank you to Elke Grönniger, Dr., Dr. Julia Gallinger, Professor Firas Al-Niaimi, Dr. Hassan Galadari and epigenetics expert Prof. Frank Lyko for sharing your expertise and passion, making this symposium truly inspiring! Together, we #WinWithCare and shape the future of #SkinScience 💙 #Beiersdorf #Dermatology #EADV #Eucerin