Belle Communication’s Post

In today's food service industry, everybody loves a good story. Shaping and sharing our brand story is not just a trend; it's essential for success. It sets us apart in a crowded marketplace. The heart of our brand story? Humanizing our brand, especially for millennials and Generation Z. These younger generations crave transparency, authenticity, and genuine connections. They see dining as more than just a meal—it's a form of self-expression. Our journey, our passion, our origins—these elements make our story compelling and unique. When we share this honestly, we generate buzz and foster loyalty. So, why did we open our doors? What's the story behind our restaurant? For many independents, it's a deeply personal and engaging tale. Sharing this builds an emotional bridge to our consumers. Once we've crafted our brand story, it's time to take it to market. From menu language and signage to training, marketing materials, and media relations, everything should reflect our story. Always ask: What is the guest gaining from this? #restaurant #story #brand

How are restaurants driving meaningful traffic? Buffalo Wild Wings just showed us one successful blueprint. Their recent LTO isn't just another promo. It's a clever way to drive brand awareness and sales on days that wouldn't normally be busy. On Mondays and Wednesdays, they started offering $19.99 unlimited boneless wings The result? 45.6% increase in Monday visits 49.3% increase in Wednesday visits What's more, during the 7-week period following the introduction of the LTO... Monday visits shot up from 9.1% to 12.3% Wednesday visits increased from 10.2% to 14.1%. Why it matters: LTOs aren't just short-term tactics you should think about for a short-term boost. They can have lasting impacts and drive more frequent dining events if the offer is compelling and relevant. h/t to Placer.ai for their data and charts on this

In the history of terrible ideas in fast food, this one is going to be high on the list of the worst. The Wendy's Company plans to experiment with surge pricing in an age where: 🍔 Guests demand simplicity 🍔 Guests demand transparency 🍔 Guests demand consistency What’s more, this move puts Employees in the near-impossible position of explaining dynamic pricing to an already volatile group of Customers. A group of Customers who, oh by the way, have no shortage of easier (and let’s face it, better) options. The only thing colder than a Frosty will be consumer response to what will be a short-lived failed experiment. https://lnkd.in/eWMrY8AY #fastfood #fastcasual #quickservice #wendys

This question is for Jaime, although anyone is welcome to chime in with their opinion.. I've seen two examples in the recent weeks of "new" chain fast food restaurants moving into the area, per Facebook/Patch. I see the engagement on these posts much higher than posts about new independently owned restaurants/shops/etc. What is it with this? Is this a brand identity/loyalty thing? Is this price? Is this experience? It's not like chain restaurants are winning on price or experience, IMO. #fastfood #smallbusiness #brandidentity

10 months since my last post…here’s an update. (A positive one lol) The things I’ve learned and implemented have been AMAZING. Once I’ve ventured into restaurant marketing, I knew I was home.🥂 From customer interactions to the kitchen, I gained a sense of understanding that all of it must be in SYNC. Yes, great food attracts people. But, how are restaurant owners consistently attracting and appreciating these people? The answer to this question is that most ARE NOT. Outside of adding a system to your business, empowering the voices of those who shop with you consistently will create loyalty. Stay tuned for more updates on what I’ve learned on this journey.🕺🏾 #contentcreation #restaurantowners

Numbers tell a story, and I'm here to help with yours. In just one year, I took eight parks from bankruptcy to profitability. With over 35 years of experience working with over 150 entertainment, restaurant and food & beverage brands, I know how to make the numbers work for Family Entertainment Centers. When things don't add up, or you find yourself in the red, it’s time to talk. Let me review your profit & loss statements, analyze your competition and more. Together we can create a balance sheet that works. #familyentertainment #entertainmentindustry #businesssolutions #businessgrowth #boomersparks

Mk&Sons Group Timhortons Restaurants solved this big problem at cafes and restauarants! Earlier we'd have to either constantly keep our eyes on the counter or the order number display board before getting our food tray(s). But this small buzz device is just the right solution. You place your order, get the bill & buzzer, get seated, device buzzes, you get your order right away. That's it. No crowding at the counter, none of those tray-bumping into people moments, no self-service headaches ;> Let me know in the comments if you know of any other F&B business that uses a similar device or approach to solve this problem ☕️ #growth #business #innovative #learn #linkedin #foodandbeverages #timesaving

The best way to manage seasonal dips is by planning ahead. 📆 Create a killer marketing strategy that highlights your unique vibe and draws a crowd, no matter the season. 🌟 Whether it's a cozy winter menu or a summer cocktail special, keep things fresh and exciting! 🍹 Remember, it's all about giving your customers an experience they can't resist. And hey, if you're scratching your head on where to start, we've got just the thing. 📚 Download our restaurant marketing guide plus video tutorial to stay ahead of the game! #SeasonalSuccess #RestaurantMarketing #BarBoost #restaurantmarketing #restaurantmarketingtips #restaurantmarketingsuccess #restaurantmarketingagency #restaurantmarketingstrategies #restaurantmarketingadvice #restaurantmarketingcompany #restaurantmarketingexpert #restaurantmarketingguide #restaurantmarketinghelp #restaurantmarketinghacks #restaurantmarketingideas #restaurantmarketingstrategy #restaurantmarketingtip #restaurantadvertising

Let's be honest, the restaurant industry is HARD! What's even harder is when you're an operator AND a marketer - I know these worlds all too well. That's why I started The Culinary CMO. I understand the pain points of operations, marketing, and blending it all together. ⁠ ⁠ My operations heart kept this in mind when developing The Culinary CMO Marketing Course Blueprint. Every detail addresses the challenges in operating and marketing a restaurant. I took over 20 years of experience and put it alllll together in one, simple, online course. ⁠ ⁠ Spring and summer season is the best time to improve and elevate your marketing strategy, and you're not the only one thinking about that. ⁠ ⁠ So what are you waiting for? Let's get started. Sign up at https://lnkd.in/gM5aNAiK to unlock a full course filled with tried and true marketing strategies to fill your restaurant every, single, DAY. ⁠ ⁠ #TheCulinaryCMO

🎉 Celebrating $15.3 Billion in Flavor and Innovation 🎉 Minnesota's restaurant industry isn't just about great food; it's a powerful economic force with $15.3 billion in sales! Every meal served not only delights the palate but also boosts our state's economy. 📈🍴 This economic impact demonstrates the vital role restaurants play in our communities. It’s also a testament to the potential growth and expansion that can be fueled through innovative practices and technologies. 🌟 🔍 Question of the Day: What unique strategies have you seen local restaurants use to increase their sales? Share your experiences below! #MinnesotaEconomy #RestaurantSales #FoodInnovation #EconomicImpact #LocalBusiness