bem.builders’ Post

How do #esports organizations engage with their fans across the globe? Many have turned to customized fan platforms, otherwise known as fan apps! Learn how these sites are bringing together fandoms in the #EsportsInsider article below: https://lnkd.in/eDPuWkh5

🤔 Esports teams often miss the mark when it comes to content creation. While the industry is growing, it's still a fraction of the overall gaming market. 'Hardcore' gamers often transition to following esports, but casual gamers make up a much larger audience. Teams need to focus more on creating content that the casual audience can relate with, encouraging players to get more involved Instead of only posting about esports wins and losses, teams should share content that will help casual gamers improve their skills. By sharing information about new gameplay/ tactics/loadouts etc, teams can attract a new audience, gain new followers, and improve their metrics. So, if you want to expand your audience and engage with casual gamers, shift your focus to content that they can relate to. Build a relationship with your followers and create content that they will engage with on a regular basis. At SAF, 90% of the content we post is for the casual gamer, it's without doubt why we've had one of the fastest growing following for any esports team in the UK

😰 Fortnite Discovery is a major challenge, and building communities off-platform is imperative. But where do you start? Noah Woodfine, leading media at Chartis, has built channels to hundreds of thousands of followers, and Minecraft servers that have generated $100,000s. Now he's cracking the code to UEFN social content. 🔑 Key Takeaways 🔹 Post on every platform: Insta, YT, TikTok, Snapchat 🔸 Build recognizability - same skin, same caption, same voice for every video 🎥 Experiment with different video styles. Often creators attempt the same style over and over ❌ Videos alone can’t make a game fun 🔥 Combine social learnings with game design in a constant feedback loop to truly understand players

The Esports World Cup's inaugural season is about to end in one week.  I'll present the highlights of the past three weeks even though I made some mistakes with my statistical predictions: 🎮 Week 4 To me, a rather surprising result for the women's MLBB. I had the sense that women's esports had an established fan base in Asia from watching the buzz surrounding the SEA Games in 2023. Since the EWC event is an international competition, there shouldn't have been an exception, however Asian cultures continue to demonstrate the significance of local rivalries (on local stages!) for audience. The milestone achievement of 100K Peak Viewers on Overwatch was largely impacted by community casting. Furthermore, considering that this is not the first EWC/Gamers8 competition, PUBG Mobile's results were mostly expected (500K+ Peak Viewers). 🎮 Week 5 While I thought Apex Legends may draw in 500k+ viewers, the game did fairly well with the 200K viewers that it ended up with. After ALGS, the event was the second most attended in 2024. At the same time, R6 is quite low, although the game has been present in SA for a long time and also on Gamers8 (and GWB). The event had a great chance to compete with the Six Invitational. Perhaps the tournament could have lacked Jynxzi's invitation as a co-streamer. Marketing initiatives were crucial for HoK. I didn't include marketing in my predictions 1 month ago, which placed it among the top three least popular titles of the tournament (ofc, excl. Chinese viewers). Thus, there were nearly 500K Peak Viewers and top-5 event on EWC. 🎮 Week 6 Like the Warzone event, there were no POV broadcasts in Fortnite. Also, the Fortnite event's format was somewhat unconventional, which contributed to its low interest level—only 72K Peak Viewers. In comparison, FNCS events at the end of July attracted 200-300K viewers. There could have been more viewers for TFT and SF6. Maybe the US audience missed the games; in the case of SF6, for example, most of the viewers came via co-casters and Japanese broadcasts. --- Event still have more finals to go this week and the following week. For example, Call of Duty has already surpassed Fortnite, R6, and Overwatch in terms of peak viewers. It has also improved the French record in Call of Duty esports. #EsportsWorldCup #EWC #esports #ApexLegends #HoK #MLBB #SteetFighter #Overwatch #Fortnite

🎮 Roblox & Fortnite have 90M active users, who play 7.6 hours a week on average You can organically integrate your brand into these games and create new ways to interact with your audience 📈 Learn more about this service 👇 #Roblox #Fortnite #GameMarketing #InGameBranding #BrandedExperiences #ImmersiveMarketing

June was a cracker! Enter the new Nativz Esports Club Academy (https://lnkd.in/e7Aha7sW) 🔥 It didn’t stop there. We revived our hashtag #NativzKey Membership (https://lnkd.in/eZzyfFyv). We also concluded the first Ireland Collegiate Summer Tournament for current players and alumni. It's been busy 🏗️ 🗞️ 𝕀𝕟 𝔽𝕠𝕔𝕦𝕤 We dived into Roblox this month. The R&A took their first step into Roblox with “Just Swing”. The opportunity to engage hashtag #younggamers in Roblox and reward them with ‘real-life’ outcomes is immense. https://lnkd.in/eQCkZ9qK Take a look at IKEA, they generated 178K ‘virtual Roblox Co-Workers’ applications for just 10 paid roles. Their ‘IKEA Co-Worker Game’ went live on 24 June, within their virtual store experience they enable gamers to develop a career journey. https://lnkd.in/e5keNatv 𝘛𝘩𝘦 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘧𝘰𝘳 𝘴𝘱𝘰𝘳𝘵𝘴 + 𝘦𝘴𝘱𝘰𝘳𝘵𝘴 𝘳𝘪𝘨𝘩𝘵𝘴 𝘩𝘰𝘭𝘥𝘦𝘳𝘴 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘵𝘩𝘦 𝘷𝘢𝘴𝘵 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘙𝘰𝘣𝘭𝘰𝘹 𝘨𝘢𝘮𝘦𝘳𝘴 𝘪𝘴 𝘮𝘢𝘴𝘴𝘪𝘷𝘦. 𝘛𝘢𝘬𝘪𝘯𝘨 𝘢 𝘴𝘱𝘰𝘳𝘵 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘢𝘱𝘱𝘳𝘰𝘢𝘤𝘩 𝘪𝘴 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘵𝘰 𝘨𝘰. 𝘖𝘱𝘦𝘯 𝘵𝘩𝘦𝘪𝘳 𝘦𝘺𝘦𝘴 𝘵𝘰 𝑣𝑜𝑙𝑢𝑛𝑡𝑒𝑒𝑟 𝘳𝘰𝘭𝘦𝘴 𝘣𝘺 𝘨𝘢𝘮𝘪𝘧𝘺𝘪𝘯𝘨 𝘪𝘯 𝘙𝘰𝘣𝘭𝘰𝘹 𝘸𝘪𝘵𝘩 𝘢 𝘱𝘢𝘵𝘩 𝘵𝘰 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘪𝘯𝘨 𝘰𝘧𝘧𝘭𝘪𝘯𝘦. Also check out https://lnkd.in/ejRCPQQV 🙌🏼 𝕊𝕦𝕔𝕔𝕖𝕤𝕤𝕖𝕤 🚀 Launching Nativz Esports Club’s Academy creates Ireland’s leading pathway-to-pro, expect a rising tide effect on the standard of the series. 🚀 Project Nemesis Alpha stage is complete, next stop Beta version and testing within the collegiate community. 🚨ℂ𝕙𝕒𝕝𝕝𝕖𝕟𝕘𝕖 We weren’t capturing enough first party data so we activated initiatives to drive further traction in our esports ecosystem; 🎮 Nativz Esports Club: Membership product revamped to leverage content, created a media proposition for brands, expect to see increaseed retail sales. 🎮 Ireland Collegiate: Ireland Collegiate Alumni Guild launched to engage past collegiate players and Irish graduates who have since found an interest in esports. 💯 𝕆𝕦𝕣 𝕄𝕖𝕥𝕣𝕚𝕔𝕤 The following metrics are for the period of 1-30 June 2024: 📈 Social Audience, All Official Channels, up (again) by 4.3% 🔼 📈 LinkedIn Audience, Nativz Gaming, 998, up by 4.5% 🔼 📈 TikTok Views, Nativz Esports Club, 244K (+ 24K) 🔼 📈 Marketing Database, Combined Total, 1,917 opt ins 🆕 📈 Newsletter Engagement, Nativz Esports Club, 51% ave open rate 🆕 👀 ℂ𝕠𝕞𝕚𝕟𝕘 𝕌𝕡 📅 Until 17 July - last week of the NLC 1st Div Summer Split! Games simulcast live on Nativz Twitch, YouTube and X channels. 📅 23-25 Sep - ESI moved its flagship event from London to Lisbon and we’ll be there!

🗣️ #Discord, for instance, is favored by gamers for its high-quality interaction capabilities. With numerous #gambling servers and the option to create your own, Discord connects you to its 1.2 billion visitors, paving the way for successful customer acquisition. #Steam, initially a haven for digital #game distribution, now serves 33,67 million active users monthly. Each game’s community hub offers access to updates, discussions, and more. Steam’s customizable profiles and public groups make it a strategic platform for engaging with the gambling community and driving success. 🎥 #YouTube caters to a diverse audience, including gambling enthusiasts who share their experiences through videos. Its live #streaming feature fosters real-time interaction, making it a potent tool for audience segmentation and effortless marketing. Don't forget about platforms like #Facebook, #Instagram, and #Pinterest. Despite their stringent rules, regulations, and limitations regarding gambling-related content, they offer valuable opportunities. bcraft.com 💚 BCraft, an integrator of fair online #casino games. In addition to an exciting range of games, our experience includes comprehensive post-launch support.

Here's Why Esports Events Are a Creator's Goldmine 8 hours of streaming, 1355 live viewers, and peak cheers of 633! My recent Overwatch tournament wasn't just a blast, it was a masterclass in audience engagement and community building. The numbers tell the story: -732 unique viewers, proving diverse interest is there for the tapping. -54 average viewers, glued to their screens for epic comebacks and rising legends. So, why is this important? Because the organic fire for esports is hotter than ever, and content creators like us are perfectly positioned to fuel it. Here's why hosting esports tournaments is your content creation goldmine: -Tap into a passionate audience: Gamers crave narratives, heroes, and the thrill of competition. Your event becomes their Colosseum, where they witness legends rise and cheer for their favorites. -Fill the competitive void: Collegiate gamers are hungry for action, and you can be the answer. Offer a platform, ignite the competition, and watch your community flourish. -Become a storyteller: Craft epic narratives, hype-up the action, and curate an experience that keeps viewers on the edge of their seats. You're not just a streamer, you're the architect of unforgettable moments. But that's just the tip of the iceberg! I cover it all in my FIRST website blog post! -Why marketers should join in the creator economy. -A sneak peek at the upcoming CS:GO showdown! -How to leverage the esports wave and supercharge your content game. Let's unleash the power of esports and build thriving communities together! P.S. Share your own experiences with esports tournaments in the comments! #gaming #esportsindustry #creatoreconomy

📖 For all fellow Fortnite creators in my network, Fortnite has just launched a 𝑪𝒓𝒆𝒂𝒕𝒐𝒓 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑷𝒍𝒂𝒚𝒃𝒐𝒐𝒌! 🛠️ This guide is packed with valuable tools, tactics, and strategies to help you market your Fortnite islands more effectively. 📈 Whether you're planning to launch a new island or boost the visibility of an existing one, this playbook walks you through creating dynamic trailers, key art, and even social media campaigns to attract more players. 🗓️ It also includes a marketing calendar template and insights on how to leverage social media platforms like TikTok, Instagram, and YouTube for maximum engagement. 👉 Check it out here: https://lnkd.in/eMn_gXHJ 🔥 Let’s continue building amazing experiences together!