Benchmark Data Suite’s Post

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Dan Trinidad, Founder and CEO of Benchmark Data on the importance of data in the sales process. "Most dealerships, when they think data, they think in terms of marketing. They're not measuring their internal processes, first and foremost. Once you start measuring internal processes, you're already ahead of the curve. Now you're starting to see where you can improve internally" Get the full DrivingSales interview with Dan Trinidad. https://lnkd.in/gEPi3YHq #automotive #autodealers #dealersoftware #dealerships #businessintelligence #dealers

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