Benedikt Becker’s Post

Are your current client growth strategies missing the mark, are you questioning the effectiveness of traditional ABM approaches, or looking for new ways to enhance and invigorate revenue marketing? Join seasoned C-suite leaders, ABM practitioners, and a special keynote from the renowned performance coach Jamil Qureshi at Rethink ABM London on 25th June. It’s a provocative one-day event to usher in a new era of client-centric strategies. Sessions include: - High-performance strategies from the world’s elite, featuring coach Jamil Qureshi - Breaking the account-based inertia, featuring CMO Dr Charles Doyle - Generative AI unleashed: The revolution or ruin of client growth? featuring Elliott Young, CTO EMEA, Dell Technologies - How to deepen trust with CxOs, featuring a panel of vendors and client-side buyers And more… We’re also offering a limited number of bespoke 1-2-1 advisory sessions in which we’ll tackle your biggest challenges head-on. Rethink ABM is a chance to ignite your passion, inspire action, and incite change. Register now:

🚀 Exciting Speaking Role at CMO Event in San Diego I am thrilled to share that I’ll be a featured speaker at the Club CMO Fall Summit 2024 in San Diego, taking place from September 16th to 18th at the Rancho Bernardo Inn. This summit is a gathering of some of the most influential CMOs and marketing executives from renowned companies like Google, Shell Energy, Warner Music Group, Qualcomm, Deloitte Digital, Petco, and many others. 🌟 I'll be leading a Ted Talk-style session and a growth workshop, diving into the role of CMOs in today’s fast-paced business landscape, where digital transformation and AI are reshaping marketing strategies and driving exponential growth. In today's organizations, the CMO isn’t just a brand custodian but a growth architect. With AI and data-driven insights becoming core to marketing, CMOs are leading the charge in unlocking new opportunities, creating personalized customer journeys, and delivering ROI like never before. 🔍 Digital transformation is not just about leveraging the latest tech—it's about reshaping entire business models. As marketers, we have the unique power to influence that change, fostering innovation and driving growth through intelligent AI systems that understand, predict, and engage with customers at unprecedented levels. I’m excited to engage with my peers and industry leaders, exchanging ideas that will continue to transform the marketing industry for the better. Let’s unlock the future together! Looking forward to connecting with everyone there! If you have not registered, please click here to register: https://lnkd.in/eanHetwU #CMOSummit #GrowthStrategy #AIinMarketing #DigitalTransformation #MarketingLeadership #CMO #PatientPrism Nerissa Sardi

🚨Mark Your Calendars 🚨 Join us at the Association of National Advertisers & Marketbridge event in Boston on September 4 to discuss reinventing growth, overcoming complexity, and accelerating performance in 2024 and beyond!

Open workshops are back for 2024! First up for this month…it’s all about GTM fit. And we have the data to back it up. The data from 2023 show that SaaS companies: ⬇️ Are now operating at half the growth rate. ⬆️ Have seen a 1.5x increase in customer acquisition costs. ⬇️ Have their NRR in freefall. These factors are compounding, and if current trends are any indication, we can expect more to come. It is driving more and more startups and scaleups to act under pressure to boost profitability and increase Free Cash Flow (FCF) margins. The Dilemma: Use new GTM strategies, or go with what's already been tried and tested? Some are chasing larger deals or trying new campaigns like "PLG LeadGen," while others are betting on AI to help improve emails. But our take is a lot simpler. We believe the real game-changer lies in refining and scaling proven GTM motions - just fewer of them. Join us for a workshop led Dave Boyce, who will share exactly why and how you should consolidate GTM motions, structure them efficiently, and focus your resources in 2024 on those motions that drive growth most effectively. This is the way for 2024! BONUS: If you want to read up on the topic for some background before attending the live session, there is a full research paper complete with the data behind it (data courtesy of David Spitz from BenchSights), available at winningbydesign .com / resources / research - find the specific link in the comments * This workshop is best for: CEOs, CROs, GTM Strategy roles, and sales leadership * 

Become a Thought Leader & Attract Top Talent (Yes, Really!) 🌟 Tired of the B2B Trade Show Shuffle? Here’s How to Stand Out as the Expert Everyone Wants to Talk To. Imagine a trade show booth that cuts through the noise. No flashing lights or desperate pleas for attention. Instead, a team of passionate experts solving real problems, offering genuine insights, and attracting a crowd with their knowledge. That’s the power of thought leadership. And in today’s competitive landscape, it’s a game-changer for sales leaders. Not only can you establish yourself as a trusted authority, but you can also attract top talent seeking a forward-thinking, innovative brand. Intrigued? Click the Forbes article linked in the comment section below to discover Yogesh Shah (CEO of iResearch Services) proven framework for thought leadership success. Learn how to: - Craft content that solves your audience's biggest pain points (and watch leads roll in) 🎯 - Become a magnet for top talent (showcase your company culture & attract the best) 🧲 - Align your brand with social responsibility (build trust & a positive image) 🌍 Stop blending in. Start leading the conversation. #sales #salesleaders #saleswin #salesstrategies #salesstrategy #salesteam #salesmanagement #salesleadership #leadership #AI #AIinsales #b2b #salesmanager

With their extensive experience and sharp focus on strategic outcomes, they can quickly assess a company's marketing landscape, identify gaps, and implement high-impact initiatives. Read more 👉 https://lttr.ai/ATqbB #Fractionalcmo #Marketingleadership #B2Btech #Growthstrategy

How do you know if your commercial platform is equipped for success? The commercial platform for an organization or brand extends across functional areas of the business. When working synergistically, the commercial platform is greater than the sum of the functional areas that contribute to commercial success. When commercial synergy is achieved, the result is a harmony that is heard, recognized, and applauded by internal and external stakeholders. It is likely that most all of us have been on both ends of the harmony spectrum. We have sang with full voice in the harmonious choir. And, we have also found occasion to dip behind an alto or a tenor when the choir is not quite ready for prime time. At Six Bridges Advisors, we are fortunate to have the opportunity to come alongside and assist leaders of organizations and brands in their quest to improve patient care and enhance medical practice. These conversations require us to drill down to uncover the levers for market adoption, trajectory, and loyalty specific to a market, the market’s stakeholders and influencers, and the organization. These conversations typically yield plans to mature the organization’s efforts in six areas of commercial competency. The commercial competency checklist below provides commercial leaders with the framework to initiate an evaluation of the level of commercial competency operating in their organization or supporting their brand. And, though presented as a checklist below, a “better” discussion results when the competency areas are explored and discussed relative to the market requirements, the competition, and the maturity of the organization. Ultimately, our work with clients yields a dashboard that reflects the importance of - the competency to the organization’s commercial success with their stakeholders, - the maturity of the competency in the organization relative to competitors and to market requirements (now, next, and not too distant), and - the bridge tactics necessary to secure a distinctive advantage. Six Bridges Advisors is equipped to assist a leadership team in an assessment of their commercial competency. Leaders can expect the discussion to produce a dynamic dialogue that ultimately results in clarity and purpose with respect to the path forward to acheiving a distinctive commercial competency advantage. #meddevice #medtech #commercialization #strategy #strategicplanning #digitalhealth #lifesciences #durablemedicalequipment #winning

With their extensive experience and sharp focus on strategic outcomes, they can quickly assess a company's marketing landscape, identify gaps, and implement high-impact initiatives. Read more 👉 https://lttr.ai/ATryp #Fractionalcmo #Marketingleadership #B2Btech #Growthstrategy

Wanted to lend my network reach to my friend Andrew S. Campbell Andrew helps companies grow in new domains outside their core competency by leveraging users, domain experts, and partners in the GTM process. For example, designing a strategy with sales motions, marketing content, and other tactics to open a channel in healthcare where the client was initially effective in higher education. He is running a special consulting offer at the moment for new customers. The offer looks like this: Assessment: no-cost evaluation of your current thought leadership strategy. Thought Leadership Message Map: workshop resulting in a framework for messaging your product in one or more categories (industry, role, etc.) using thought leadership. (Up to 75% off for a limited time) Complete GTM: strategic planning with thought leadership at the core - content, sales motions, enablement, and sourcing the right domain experts to get your whole team aligned for effective growth Drop him a DM.

"Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership." - Peter Drucker. Event Alert - GTM Partners Roadshow on May 10, 2024, in Seattle We'll dive into the vital role of #alignment across the #revenueteam — from #product to #sales, to #marketing to #customersuccess. What’s on the Agenda? ✅ Learning about the innovative GTM Operating System 📈 ✅ Exploring the latest #Trends shaping our industry 🌍 ✅ Drilling down into #strategy, #development, and #execution 🎯 Can't wait to see Sangram Vajre and Bryan Brown from GTM Partners in action; Angela Frackowiak and Branislava Jelicic from Armis; Matt Millen and Nina Butler from Regie.ai, Mick Wilcox from Khronos. 🔥 Special Session Alert: "Insights from the Field" Fireside Chat I’m thrilled to announce a fireside chat with my colleague Jeff Marcoux from Entry Point 1! We'll make it real by sharing firsthand insights from our experiences across clients related to the GTM Operating System. 👀 We want to hear from you! ❌ What are your top challenges in aligning your teams for better execution? ❌ Are there specific topics or questions you'd like us to address in the fireside chat? Please drop your thoughts in the comments below or send me a DM. 🙏 Huge Thanks to Regie.ai, Pavilion, and the Product Marketing Community for sponsoring this event. Looking forward to an engaging discussion and meeting many of you in Seattle! Entry Point 1 #gtm #gtmpartners #marketing #gotimmarket