Benedikt Becker’s Post

𝗦𝘁𝗮𝗱𝗶𝘂𝗺 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗨𝗽𝗱𝗮𝘁𝗲𝘀 - 28 January 𝟮𝟬𝟮5  Read the full article on our website: https://bit.ly/SIU-2801   This week's SIU's in a nutshell:     📊 ️FC Schalke 04 launches Fan Cooperative to secure financial future and Arena ownership   The initiative, launched on 22 January, allows fans, members and businesses to purchase shares. Within just three days, it has already raised €3.5 million from over 4,000 participants. ️🛡️F.C. København gains approval to implement facial recognition at matches  The club has invested in the technology over the past two years, with the rollout set to begin during spring break and full implementation planned by the start of next season. ️📈 San Siro achieves record revenue with concert growth and museum & tour attendance  The venue, home of AC Milan and FC Internazionale Milano generated €36.2m in revenue, a notable rise from the €27.1m earned the previous year. The biggest boost came from concert income, with 24 events held compared to 14 the year before. 🏟️ Principality Stadium roof to stay closed for Wales’ International rugby matches  The WRU - Welsh Rugby Union announced the protocol change to strengthen Wales' home advantage and enhance the fan experience.    Other organisations in this weeks SIU: The Football Association of Montenegro (FSCG), Georgia, Real Madrid C.F., Grand Stade Hassan II. Stay tuned for more updates and insights from the stadium industry!   #Stadiumindustry, #Updates, #News 

How much do clubs earn from national cups? The analysis of the FA Cup vs. the Italia Cup (Coppa Italia) ✅ Total Prizes ☑ Italian Cup: €26m ▪ Round of 16 - €400k ▪ Quarter-finals - €1.2m ▪ Qemi-finals - €2.9m ▪ Losing finalist - €4.9m ▪ Victory in the final - €7.5m ☑ FA: €24m ▪ Round of 16 - €525k ▪ Quarter-finals - €1m ▪ Semi-finals - €1.6m ▪ Losing finalist - €3.4m ▪ Winning final - €4.5m ✅ Thoughts Enhancing the appeal of these tournaments could involve: 🔸 increasing prize money 🔸 improving marketing strategies 🔸 engaging fans through innovative formats It's time to elevate the status of national cups and attract greater participation and viewership. Finding the right balance between financial incentives and sporting prestige will be key to achieving this. ❓ How national cups could be made more attractive? #footballbusiness #linkedinsports #sportbiz

📢 Football Club Management Masterclass Ft. Papa Perez. Real Madrid's financial health is in prime condition, setting them apart from their biggest rivals Barcelona. One of the key reasons is the newly renovated Estadio Santiago Bernabéu. This iconic venue is proving to be a game-changer, not just for football but as a versatile revenue generator. 🎤 On May 29 and 30, the stadium will host Taylor Swift’s Eras Tour, selling out 85,000 tickets each night. Shakira is set to perform four concerts at the Bernabéu in 2025. But the vision doesn’t stop at concerts. Real Madrid aims to utilize the Bernabéu 365 days a year, maximizing its potential far beyond weekly football matches. ⚽ On June 1, 2024 fans can gather at the stadium for the Champions League Final Screening, continuing a beloved tradition, where Real Madrid play against Borussia Dortmund. 🏈 Looking ahead, the stadium will also host an NFL regular season game in 2025. UFC President Dana White has also hinted at future UFC events taking place at this world-class venue. 💰 A recent report from Jorge Picon highlights the financial impact, projecting that Real Madrid could earn an astonishing €400 million annually from the revamped Bernabéu. And this is before considering the potential revenue boost from the Super League, another ambitious project by Perez. Real Madrid's innovative approach to stadium management is a blueprint for modern sports management, showcasing how to turn a football stadium into a multi-purpose entertainment hub. #RealMadrid #SantiagoBernabeu #SportsManagement #Football #TaylorSwift #Shakira #NFL #UFC #RevenueGrowth #SuperLeague

⚽️ Morning Snapshot 👔 RB Leipzig sporting director Rouven Schröder has departed the club with immediate effect and will take up the role of sports director at FC Red Bull Salzburg from 1 December. 👔 AFC Ajax's Supervisory Board has proposed Shashi Baboeram Panday as the club's new financial director. 👔 Martijn Redegeld has been appointed as head of top sports at AFC Ajax, departing his role at Team Visma | Lease a Bike, the cycling team. 👔 Kerry Keenan has been named vice president of marketing at Aston Villa Football Club. 🤝 AS Monaco and the Monaco Tourism and Convention Authority have extended their partnership, ensuring the Visit Monaco brand will continue to appear on the academy teams' jerseys. 🤝 SK Sturm Graz have unveiled a new partnership with Strykerlabs, a software company specialising in data-based solutions. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

📣 We are delighted to see the SuperLiga, Romania's elite football competition, recognized by The Guardian: "some of the attendance figures are eye-catching. A 27% hike in Norway’s Eliteserien, for example, along with 26% rises in the Polish Ekstraklasa and Romania’s SuperLiga. The latter two, in particular, have worked hard to make flagging products more appealing domestically [...] there is clear evidence that, if you build a likable local product, they will come." Under the partnership with Superbet, the SuperLiga had the highest stadium attendance in the last 20 years. More than 2,2 million supporters have been to the stadium during the 2023/2024 competitive season. 🙌 This acknowledgement is proof of the passion and hard work put in by our teams into growing the profile of local sports brands, both when it comes to clubs and competitions. ⚽ By partnering with Romania's top tier football competition and growing its regional brand awareness, while also collaborating with heritage football clubs from the Super Liga and the Ekstraklasa, we are demonstrating our commitment to share the thrill of the game with local communities of supporters. ✔ Full article in The Guardian here: https://lnkd.in/dSQd4YPE #SuperLiga #SportsBrands #Superbet #InternationalBrands

That time of the season again: Promotions and relegations Every season we see the fight for promotions intensify. The increase in revenue apart from prestige is the obvious reason. That led to us at Sports Business Institute Barcelona to do a quick analysis on the possible increase in revenue on promotions Taking the revenues of top teams away from each league, we find an average. That, essentially, would be the estimated jump from the average revenue of second tier league (by the way, top teams contribute an astonishing share of club total revenues. Sample this: #PremierLeague: top 6 contribute 56% of the total club revenues #Bundesliga: top 2 contribute 37% #Ligue1: PSG contributes 40%) The chart shows the possible jumps English football: Approx. €100+mn German football: approx. €80mn French football: approx. €50mn

Cutting-edge look for Croatia venues Big changes are on the horizon for the football fans in Zagreb. The City of Zagreb (Croatia) has announced a capital injection of €44 million investment to modernize the Kranjčevićeva Stadium in Zagreb, Croatia, which will serve as the Croatian professional football club Dinamo Zagreb’s temporary home starting in 2026. https://lnkd.in/d-jbjbYS #stadium #arena #sportbiz GNK Dinamo City of Zagreb / Grad Zagreb

⚽️ Morning Snapshot 👔 Newcastle United Football Club have named Paul Mitchell as their new sporting director. 👔 TSG Hoffenheim Fußball-Spielbetriebs GmbH have appointed Markus Schütz as the chairman of their management board. 👔 Borussia VfL 1900 Mönchengladbach GmbH and sports director Nils Schmadtke have mutually agreed to part ways. 👔 Kristian Baumgärtner is resigning as president of TSG Hoffenheim Fußball-Spielbetriebs GmbH due to health concerns. 🤝 Juventus Football Club and WTW have extended their partnership until 2029. 🤝 AS Monaco and APM Monaco have agreed to extend their collaboration for an additional two seasons. 🤝 Real Betis Balompié have secured a sponsorship deal with Trainline until 2026. 🤝 Hertha BSC GmbH & Co. KGaA have unveiled WTG as their new sleeve partner. 🤝 Udinese Calcio have introduced Banca 360 fvg as their new co-sponsor. 🤝 Watford Football Club have partnered with The University of Hertfordshire, which will feature on the sleeves of their official kit for the 2024/25 season, while ASUS will be displayed on the back of the club’s shorts. 🤝 RSC Anderlecht have signed a four-season partnership with Napoleon Sports & Casino, making them the club’s sleeve sponsor. 🤝 Millwall Football Club have announced MyGuava as their new front-of-shirt sponsor on a long-term deal. 🤝 C.A. Osasuna have entered into a sponsorship agreement with Toyota Tauro Motor and Lexus Pamplona for the next three seasons. #Partnership #Broadcasting #SportsBusiness #Commercial #Sponsorship #Football #SportsBiz #Finance #People #Data #Tech #Intelligence #Investment

🏟️ Behind the Introduction of Pitchside Seats at AC Milan’s San Siro Stadium 🌟 Last April, AC Milan added a layer of exclusivity to their matchday experience by introducing 14 pitchside seats between the home and visiting sides' dugouts. This move, dubbed the “Club 1899 Front Row Experience,” offers fans a unique close-up view of the action at San Siro Stadium, one of Europe's most iconic football grounds. 🏟️ These seats, inspired by the NBA’s courtside seats, allow fans to sit just above the stairs connecting the locker room with the field, close enough to hear coaches and potentially high-five players. 🏀⚽ 💼 Marketing and Promotion Effects: • Attract media attention and generate hype. • Add value for current and future sponsors and partners. • Initially allocated to celebrities and club partners, but will soon be available for purchase by die-hard fans. 📊 North American Fanbase: AC Milan’s North American fanbase has grown significantly, with the club ranking as the most popular Serie A brand in the U.S. Recent efforts include: • Ramping up global fan initiatives since 2018 under Elliott Management. • Continued focus under RedBird Capital Partners, with preseason camps in the U.S. strengthening the connection. 🎟️ Ticket Sales: Last season, 12% of AC Milan’s tickets were sold to U.S. fans, the highest share outside Italy. AC Milan finished second in Serie A last season and secured a UEFA Champions League spot. With major changes ahead, including a new manager and potential signings, the club remains focused on maintaining financial discipline and achieving self-sustainability. ⚽💼 📸: Club 1899 Front Row Experience / AC Milan #ACMilan #SanSiro #Football #SportsBusiness #StadiumExperience #PitchsideSeats #SerieA #Marketing #FanEngagement #FootballInnovation

In the 2022/23 season, Real Madrid C.F. emerged as the club with the highest operating revenue globally, reaching €830 million and surpassing Manchester City FC. The newly crowned Spanish and UCL champions recorded a 16% revenue growth (+30% compared to 2020/21). Furthermore, according to the club estimates, the new Santiago Bernabéu stadium is expected to significantly boost Real Madrid’s matchday revenue, potentially reaching €300 million. Combined with the new, financially more lucrative formats of the 2024/25 UEFA Champions League and the FIFA Club World Cup, and the potential commercial impact of the signing of Kylian Mbappé, Real Madrid are favored in the race to €1 billion in operating revenues. #RealMadrid #Revenue #footballbusiness