Benjamin Bertram Goldman’s Post

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Director of marketing | Virtual filmmaker

Last night’s Super Bowl sports commentary by SpongeBob and Patrick was a major moment in entertainment history but to explain why I want to revisit a presentation I gave two years ago at the Pocket Gamer Connects Beyond Games conference in Seattle. The presentation was called “The Real-Time Revolution” and was about how virtual production and real-time animation would unlock a new universe of entertainment possibilities. To support this I looked at the top grossing movies of all time, virtually all of which are either animated films or rely heavily on computer animation (e.g. Avatar or Avengers). Then I turn our attention to TV, a much bigger industry, where virtually all top programs are live — live sports, live news, live events, live talk — and which use barely any animation at all. The discrepancy is due to the fact movies can use Hollywood’s traditional animation rendering process which can require millions of hours of rendering for a feature film, a process incompatible with live TV. But virtual production allows for real-time rendering, which finally makes computer animation possible in live TV. As such you can now have a talk show hosted by Buzz Lightyear, or in the case of last night’s Super Bowl — live sports commentary by SpongeBob and Patrick. Over the coming years, expect to see more and more television augmented by the use of real-time virtual production. Last night's Super Bowl was only just the beginning. Congrats to the team at Silver Spoon and Nickelodeon for pulling it all off. #virtualproduction #superbowl

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