Benjamin Bertram Goldman’s Post

When Skydance Media and Paramount Global executives outlined their plans for the merged company to investors on July 8, they showed a series of slides. One of them highlighted Skydance’s story and was entitled “Animation, Sports and Games Divisions Drive Growth.” Those are 3 key areas that management also sees as core upside opportunities for the combined company. After all, Skydance Games will add a key entertainment growth area to the Paramount story, while the merged firm’s scale in animation and sports will be boosted. Below, The Hollywood Reporter is taking a closer look at the three businesses of gaming, animation and sports and why they are particularly expected to benefit from the Paramount-Skydance mega-deal.

41% of mobile game players say that story plays an important role when picking a game. So, it's a viable strategy to both retain and attract players. But how do you introduce an origin story to a five-year-old game and reignite its community without alienating existing fans who have their own theories about the game? I'm excited to share how we did it. For Brawl Stars' 5th anniversary, we launched Starr Park CCTV, a six-week interactive story scavenger hunt that transported players back to the game's 1995 setting through a security room simulation. For the in-game event, we created Starr Park in Unreal Engine and streamed "live" security footage from 54 cameras placed around the park. Over six weeks, players sifted through 55 hours of animation and used hidden time codes from our social media to unlock major story drops, while exploring security logs and voicemails in the room to piece together the story. In the end, the campaign attracted 89 million visits to the CCTV room and inspired over 8,500 fan videos on YouTube and TikTok, amassing 130 million views without any media spend. Huge thanks to Frank Keienburg, Fernanda Oliveira, and the larger Brawl Stars team for supporting this ambitious idea, along with the super talented teams at BUCK, Twisted Mountain Animation Inc, wild., and Antfood for bringing #StarrParkCCTV to life. And of course, our brilliant in-house team: Derek Chan, Tiffany Chia, Eric Reimer. It's been fun. #games #gamemarketing #marketing #mobilegames #storytelling

Finding your niche in the industry 🤔 Explained by the one and only Rohan Premnath That's why I love talking to the top voices in the industry Sharing their personal stories and insights, so that hopefully someone listening to the episode can pick up on that piece of advice and relate to something they are passionate about 🙌 In this episode we mainly cover the in-game audio advertising scene and it is definitely one of the fastest growing verticals in advertising today So take a listen to the ep to catch up on the latest info You might just find your future niche 😉 *Episode links in comments* #niche #digitalaudio #gaming #programmatic

In the fast-paced gaming world, a captivating trailer can set your game apart. Discover how cinematic, live-action, and gameplay trailers can boost your marketing strategy and engage audiences. From the epic narrative of Behemoth to the gritty realism of Metro Last Light, learn how to create trailers that captivate and capture attention! https://lnkd.in/dsFNnTkY #GameTrailers #GamingMarketing #CinematicTrailer #LiveActionTrailer #GameplayCapture #GameDev #IndieGameDev

A rising number of actors are voicing their concerns about the "disgusting" explicit scenes in video games, calling for urgent action. Their concerns focus on the portrayal of graphic content and its impact on audiences, particularly younger players. These actors emphasize the need for the gaming industry to take responsibility for the material it creates and promotes, advocating for content that respects boundaries and fosters positive messaging. They urge developers and regulators to step in and implement necessary changes, ensuring a more ethical and responsible approach in video game content. #VideoGameIndustry #ContentEthics #GraphicContent #PositiveMessaging #IndustryStandards #ActorAdvocacy #ContentRegulation #EthicalGaming #AudienceImpact #dailydawns

The magical moment can be generated by the comprehensive coworking based on the solid tech background.

Had a great time speaking on the “How Gaming is Revolutionizing Entertainment” panel!  I shared a few proof points (see below) – especially interesting given the uncertainty surrounding theatrical releases, streaming subscriber growth and superhero premieres.  Bottom line:  Players want more of the characters, stories and worlds they love! 🎮 ARCANE / LEAGUE OF LEGENDS – The first entertainment move from Riot Games gave players what they’d been asking for – stories that bring the world to life in ways as compelling and dramatic as the gameplay itself.  Created by two OG Rioters as a love letter to fans, Arcane premiered in 2021 as a Top 10 Netflix series in 87 markets, won Netflix and Riot their 1st animated series Emmy🏆 – and blew away everyone’s expectations. 🎮 THE LAST OF US – The 2023 premiere of this close adaptation of the 2013 narrative game was HBO’s 2nd largest series premiere since 2010, pulling in 4.7 million viewers Day 1 and 40 million viewers in 2 months – and bringing home 8 Emmy wins🏆. 🎮 FIVE NIGHTS AT FREDDY'S – The 2023 day-and-date PG-13 movie release based on the 2014 game brought tweens and tweens to theaters on opening weekend – 81% of the audience was 25 years old or younger, 58% male and 42% female – for a shared fright-night experience that ultimately earned $296 million at the global box office and ranked as the #1 horror movie of the year and #1 Blumhouse release ever🤯.  The over 25 year old crowd opted to stream at home, giving Peacock its #1 viewership and subscriber release to date in the US. 🎮 THE SUPER MARIO BROS. MOVIE – This 2023 theatrical release based on the 1985(!) game drew in a 4-quad audience and grossed $1.3 BILLION at the global box office – the 1st gaming adaption to break $1B at the box office – and ranked as the #1 Illumination movie ever (bigger than Minions and Despicable Me, and erasing the the disappointment of the 1993 Super Mario movie)🤯. 💡My recommendation to entertainment development execs for opportunities beyond console gaming?  Look to Roblox for original IP hits with built-in audiences (and give me a call to help build out a robust 360 global franchise😉). Shoutout to fellow speakers Derick Tsai , Darion Lowenstein and Jasper Brand who offered amazing insights and recommendations for IP developers looking to expand their footprint and raise funds.  And thanks to moderator Justin Shenkarow for posing great questions and Alfie Rustom for organizing the event!

The high-definition resolution of the R5 takes your film and television entertainment experience to the next level. Whether you are watching a movie, TV series or playing games, you can feel the immersive feeling as if you are in the picture. The text is sharp, the image is delicate, and the video is smooth. Whether you watch it from a distance or close up, it can bring you a shocking visual experience. 𝐌𝐚𝐢𝐥 sales@enbon.com 𝐖𝐞𝐛 www.enbon.com 𝐀𝐥𝐢𝐛𝐚𝐛𝐚 enboncom.en.alibaba.com 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 +86 13088854440 #enbon #enbongroup #ledmanufacturer #leddisplay #ledvideowall #highlight #advertising #technology #ledscreen #metaverse #outdoorleddisplay

The high-definition resolution of the R5 takes your film and television entertainment experience to the next level. Whether you are watching a movie, TV series or playing games, you can feel the immersive feeling as if you are in the picture. The text is sharp, the image is delicate, and the video is smooth. Whether you watch it from a distance or close up, it can bring you a shocking visual experience. #enbon #enbongroup #ledmanufacturer #leddisplay #ledvideowall #highlight #advertising #technology #ledscreen #metaverse #outdoorleddisplay 𝐌𝐚𝐢𝐥 sales@enbon.com 𝐖𝐞𝐛 www.enbon.com 𝐀𝐥𝐢𝐛𝐚𝐛𝐚 enboncom.en.alibaba.com 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 +86 13088854440