Ben Stewart’s Post

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Relational Marketing Mentor & Consultant • Helping 'accidental marketers' level up their marketing so they can do more good in the world.

Two reasons to create an “ideal client persona” that affect HOW you do it… 1 - To create more effective and meaningful messages 2 - To identify how to target them where they show up online I see way too many trainings that miss one of the other. Your ICP is more than some fake demographics and made up interests.

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