Benzinga’s Post

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Welcome back, traders and investors. You know what we like to do here at Benzinga and that is bring you exciting publicly traded companies. Today we are with Super League Enterprise trading, undertaker SLE on the NASDAQ. I'm here with CEO Ann Hand. And how are you doing today? Doing great, Thank you. How are you? I am good. So before we get into it, do you mind just giving me a brief overview of Super League? Sure. So Super League is really a product and tech company that has built out both tech and capability that allows brands to enter into these immersive gaming platforms like Roblox and Fortnite in a scalable way. The audience is already migrated. Right now, the average Roblox user spends about 156 minutes a day on Roblox and that's nearly 2X the average. I'm on on TikTok, which is about 8590 minutes a day. So the audience has shifted. And we have a a way to allow brands to enter and create a persistent marketing channel in this next generation of social platforms, no differently than they do today in Instagram, TikTok and other places with traditional social media. Yeah. I mean, if you're in the gaming industry and you're working with, you know, in the Roblox and Fortnight's of the world, you're in good hands there. We know those are some of the most popular names. Out there so and what is Sounds and how does it work? Yeah, so you know what we do is we bring brands in in a very negative way. And so sounds is actually a 3D product module that we've created. So again it can scale and the first introduction of using it, it's a concert stage, it's a a scalable listening party is in partnership with Warner Records and BB Rexha. So what we are able to do, we have about 5000 mini games in Roblox. Found that have tethered into our network and So what we can do is drop those listening parties or sound stages into multiple games and help Bebe Rexha reach the very elusive Gen. Z Gen. alpha audience introduce her music. It's also an interactive experience. So aside from listening and dancing with your digital personal avatar, there's game loops and mechanics ways to earn rewards and then convert those people into being followers of Bebe Rexha on her other social media platforms. And ultimately convert them into people who want to download her music and attend her concerts in real life. The great thing is, is that you think about in real life experiences and events, there's a high cost barrier, right? Tickets cost a lot. There's geographic constraints. So we can over the course of a weakened introduce millions of of new fans to to a concert and to like an artist. And this is really just the beginning of a partnership with Warner Records to bring multiple, you know, artists into. And, and introduced new, new consumers to those artists. Yeah, it's amazing. We all know how expensive concert tickets have gotten these days. So Anne, how are your other Roblox activations going? Yeah, so I mean, look, we're becoming a really uniquely positioned company. And again, it's because we start with product first so it can scale. We've done a lot in the fashion and cosmetic space. So we've built a fashion runway, a modular cosmetics counter, so we're able to take brands like Maybelline. And Loreal and Urban Decay and create experiences where your digital avatar can try on different makeup looks that then lead you to convert and try those new products that are showing up and in your local Target or your local drugstore. Very similarly with Skechers, just one of many of our fashion clients, you could go in and try on exciting kind of new digital goods, trying on new shoes, but also then drive those conversions into real life with Skechers alone. And are very short campaign with them. We had 3.4 million digital triumphs. And you know, if you think about it, they say, I heard a stat the other day that by 20-30 this next generation 30% of their wardrobe, their whole wardrobe, including their in real life wardrobe will be digital. So this again becomes an entry point for us to then drive people to become real life consumers. That's incredible. So and if we zoom out a bit, how is the industry as a whole doing our users still as engaged? With 3D and immersive worlds, is this growing? Yeah. I mean, in our opinion, you know, this is actually this first generation that's grown up natively speaking the language of 3D engagement and having a personalized digital self that they directly correlate to the way they express themselves in in real life with their physical selves as well. And so we think it's an imperative that brands learn how to speak this language of 3D engagement. Again, this is a generation that doesn't want. What we know as traditional digital advertising, pop-up ads, being forced to watch videos and constantly things that interrupt our experience. These are native experiences that we bake into the landscape of games. You go there out of free will, they're fun and engaging and it's a way to start to build loyalty that way. We think what's inevitably happening and it's really the vision of Super League is we're starting now with these open world platforms that allow us to bake these experiences in. So that's why we focus on Roblox and. Fortnite in Minecraft. But this is actually what the next generation of the Internet is soon gonna look like. You won't go into a static transactional click based web page to transact with the brand. You'll go in and actually be able to virtually try on goods or sample things first that way and again, bring your digital avatar in the space. We often talk about the 3D web. We want to clarify we're not talking about dependency on on VR headsets. We're not talking about crypto. Or blockchain or NFTS. We're just talking about the fact that the tools exist today to create 3D feeling immersive experiences that a user engages with on a flat screen like an iPad. Yeah, it's amazing the ads that don't even feel like ads. I mean that's that's the most effective form of advertising. You say that you have a path to profitability in 2024. What's the strategy here? And yeah, so what's happening and it's an exciting thing that's changing in our pipeline is initially brands were saying. OK, I get it that the audience is moved. So they were dipping their toe in with us doing kind of short term temporal campaigns. You know, we recreated Barbies Dream House for 30 days and delivered 60 million visits with an average dwell time of about 8 minutes. So it is to your point like product placement on steroids and real meaningful engagement. But then what happens is brands start to say, OK, I'm getting comfortable with this new marketing channel and now I want to make it a core part of all of my campaigns this year. So people like you. Versal Studios and others, every time they dropped a new movie release that met well with this segment that we reach they, they were making this a core part of their campaign. So then what we see is brands start to spend an aggregate a material amount of money through, through our, our proprietary tech suite to reach these audiences in a meaningful way. But then the exciting thing shifts and the exciting shift as we have 6 brands today that have hired us because they now realize I should come in and out. I should stay and continue a conversation and build fandom and loyalty no differently than brands don't turn on and off their Instagram strategy or their Instagram channel. They have a persistent content drop through the year and and really treat it like a permanent virtual billboard for their brand. And so six brands have now engaged with us that way, which means we're building something for them and we're being paid a recurring fee to continue to keep it operating. So while we're going to be going to see our first profitable quarter ever in Q4. What's also really exciting is the shift away from this looking like an advertising model, which has a heavy spikes of seasonality due to ad spend and starts to become a smooth recurring for castable model. And continuing that step change revenue growth because we're capturing a bigger share of wallet from from the big brands and IP owners we work with. Got it. And then are you looking to incorporate AI into these activations and how could it enhance your work Already do it. We're one of the winners. With AI, we use it internally just from an operational point point of view to optimize workflows, but we're also doing it to collapse the development cycle. So say your brand comes to us and says there's there's a concept or something that they want us to generate for them and experience. We first use AI to quickly create various concepts that we can put in front of the brand. And then the other thing again that's so important is because we have off the shelf these what I call kind of drag and drop or repeatable. Product elements, we're not building from scratch every time, so we use AI to generate concepts fast and then we use our off the shelf products to quickly be able to reskin and create something that feels very customized to the brand and bespoke. These this type of a scalable experience that's important because it drops the barrier to entry for brands. They can get in more affordably and try out this new marketing channel, but it also allows us to collapse that development. Time use scalable product and that means we're getting product like margins off of those experiences as well because we're using those repeatable elements. So instead of 30% margins a traditional game studio would make we're talking fifty 5560% margins. Wow well, and this has been awesome to learn more about Super League enterprise again trading on the NASDAQ under ticker SLE and hand the CEO has joined us today. I've enjoyed learning more about the company I'm sure our viewers. Well as well and thank you again for hopping on and enjoy the rest of your day. Thank you.