With new social media platforms popping up at a rapid rate (think Bluesky, BeReal, etc.), does your firm fall victim to the “shiny object syndrome”: the temptation to jump on a marketing trend without first determining if it’s worth your time? Be careful when considering new platforms unless you can make a clear business case for it. Here are a few questions to ask before rushing to set up your profile: ❓Is your audience there ❓Does the platform offer engagement metrics ❓Does the platform have long-term viability ❓Are your competitors using it #socialmedia #marketing #PRtrends #marketingtrend
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Helping Investment Managers Strengthen Brands, Expand Reach, Engage Investors, and Grow AUM! | Investment Marketing and Investor Engagement Specialist | Author, Speaker, and Investment Marketing Technology Leader
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Social Media Strategist & Speaker | 18 years in media + marketing | 235K Instagram followers | I have the dream job of helping business owners craft a unique social media strategy that actually works for them
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CEO& founder of Carrectify| Boost Your Car Detailing Business with Expert Paid Advertising | Specialized Marketing Solutions for Maximum ROI.
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