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In this episode, Claire Nance will cover why marketers should pay attention to gaming as a media channel—and break down common misconceptions about gaming audiences. https://lnkd.in/gTEq4-P8

🤩This has been in the works for a while. We've been working with some of the most recognizable brands in the world and had a blast working with Keurig Dr Pepper Inc. Very proud of the Audiomob team and the platform we've built. Considering some of the top audio platforms achieve 0.05%-0.5% click through engagement, ours was off the chart (2.88%). 🔥 If you're in #advertising,keep an eye ( or an ear) on the in-#game #audio space🚀🚀🚀 #innovation #scaleup #marketing

Thanks to my long-time YouTube partner rock star Erica Larson for surfacing this time capsule. My first time 1 billion view YouTube channel oversight (total now at three with MotorTrend Group and ONE). Success is a team sport and is about timing and luck and risk and - more than ever - back to quality. We have moved from the marketing-first monoculture to the passion and quality first tribal culture. Even things that “mass crossover” like Call of Duty “only” reach 25-30 million people. Compared to the global population of adults, that is still niche multi-billion dollar success. Meaning the roadmap today is: 🔥Find and engage with your tribe. The content and products they want. Authentically delivered in their code. Super serve them. 🔥Put the biggest effort into making sure the product is of the highest quality. When you are done, spent the rest on engaging with your audience. But marketing alone doesn’t work anymore. 🔥The long-game is the best game. We now can “build” to the win. Versus focusing on first week sales or views. 🔥Go right to your customer. Don’t depend on intermediaries. Anyway, not sure how many of those things I knew when this was made. But fun to revisit. And leaned so much at Activision Blizzard #callofduty #activsion #google #youtube #marketing #creative #management.

As the gaming industry continues to evolve, understanding how to get the attention of the media is essential. Whether you're a developer, publisher, or marketer, the strategies outlined in this piece can elevate your game's visibility and reach! 🔥Get insider tips from our PR and marketing team here: https://bit.ly/3Tk2ifk #PR #videogames #gamedev #marketingtips

🌟 Exciting News from RS Listen! Joining Forces with GamesIndustry.biz(GI) 🎮We're thrilled to share some exciting news: RS Listen has officially partnered with GamesIndustry.biz, or GI for short, the world's foremost gaming business media outlet. This collaboration means that RS Listen will be delivering even higher-quality advertising placement services to our valued customers, helping game brands expand their influence on a global scale. 🌐 GamesIndustry.biz, - The Leading Authority in Video Game Business 🌍 With users spanning the globe, GI boasts a subscriber base exceeding 30,000. 📈 On average, their website garners over 1.2 million monthly page views. 🚀 GI's social media presence is impressive, with over 200,000 followers on platforms like Twitter, Facebook, and LinkedIn. GI excels in enhancing advertising exposure and click-through rates through a variety of strategies, including impactful ad placements, targeted email marketing, engaging podcasts, and more. It empowers major game developers to amplify their global reach and boost brand revenue. We're confident that this collaboration will bring a host of new opportunities and advantages to our clients. The RS team is eagerly looking forward to providing you with top-notch game advertising placement services! Join us in celebrating this remarkable partnership! 🚀 #RSxGamesIndustry #GamingMedia #Partnership #GameAdvertising #GamingCommunity #RSListen

In our second PR production lecture ,the lecturer introduced us to Websites.He said websites are online platforms comprising web pages containing multimedia content, text, images, and interactive elements.They serve as virtual storefronts, providing a platform for organizations to communicate their message, engage with their audience, and manage their reputation. We also looked at some importance of websites in Public Relations ,they are; 1. Information Dissemination 2. Brand Representation 3. Audience Engagement 4. Reputation Management: Also, websites in PR is essential for effective communication and strategic planning.After class we created websites for our assigned groups,you can check this out…. https://lnkd.in/guV4Jdu9Charles Nii Ayiku Ayiku, APR

We ran our first ad for a product integration today at Klue. Here’s a behind-the-scenes of how we built it 👇 (This was a LOT different to the conceptual ads we created before) 1. The PMM team — Cody, Eric, Hunter — built a super thorough positioning document outlining the problems our newest integration with Gong solved and the biggest value props. The good, and bad, thing though? There were multiple value props, and trying to explain them all within a tight window was difficult. So, we dialled it in to just one pain that we thought could be acted out well - disparate noise about competitors coming from all angles. 2. Eric put together a first draft of the script. The moment he shared the picture of one of our poor customers getting pinged by Gongs over and over, we knew that was the angle to double-down on. 3. The BIGGEST thing we went back and forth on: should we present a solution in the ad itself? In the end, Grayson decided that closing the ad with Hunter staring right into the camera was the best way to put an exclamation mark on the problem and hook people to learn more. 4. Then we had to fork out a loooottt of $$$ for the acting talent to come on board. JK, these are all Klue folks Grayson tapped on in-office to shoot — our team is weirdly good at acting that we’ll need to host an end of year Oscars at this rate. The KlueMDB bios keep growing. 5. Katie Berg shared the first cut with the entire business during GTM leadership QBR to get people hyped. This gets overlooked, but having internal buzz about something you create always translates over once you publish it externally. And then we shipped 🚢🚢🚢

🗣️ "I felt this could help transform the industry from 'hope it works' PR to really understanding its impact and proving its worth." Our managing director, Steve Leigh, discusses how the evolution of the digital world and opportunity to access greater insight helped to inspire Sensu in Prolific North. From handling PR for a gaming company in the 90s to leading Sensu Insight today, Steve discusses his journey in PR and proving its return on investment through #measurement. Read the full piece here 👇 https://lnkd.in/e-TWb7Fe

For mobility purposes, when I prefer to keep things simple. I see people going to events with massive amounts of equipment. This hampers the ability to be RUN AND GUN... I prefer to have as much mobility as possible. This setup varies and is constantly evolving. If you have questions about my tech just let me know in the comments. Sometimes I review things to inspire other creatives. See you next at devcom, gamescom and DMEXCO - Digital Marketing Expo & Conference! _____ #Equipment #Videography #ContentCreation #ContentCreator #KeepItSimple #VideoCreation #Interviews #Media #Press

Hello LinkedIn Fam! 👋Let me introduce myself. My name is Oksana and I`m your dedicated guide to unlocking the future of Programmatic Advertising. My mission is to help you seamlessly navigate the Axis universe. Whether you're a seasoned pro or just starting, I'm here to ensure your journey is smooth and successful. Axis isn't just a platform; it's a revolution and we are just at the beginning of our way. 💬So let's connect: Eager to connect with industry rockstars, discuss insights, and explore how Axis can elevate your advertising game. Your success is my priority! 🔗 Join the Conversation: Drop me a message, let's chat, and embark on a programmatic adventure together. Feel free to ask any questions! #AxisSuccess #ProgrammaticPartnership #letsconnect #programmaticadvertising #programmatic