I find “The Making of…“ videos like this one by Burberry truly mesmerizing. 😍 But they are often missing 1 key thing:
The voices of the craftspeople themselves.
💭 Their thoughts on how it feels to play such an important role in creating a brand’s iconic piece.
💭 Their thoughts on the process - how has it evolved over time? Which steps, if any, remain unchanged from the first bag ever made?
💭 Their thoughts on the luxurious textiles and leathers they work with daily.
These are talented craftspeople - wouldn’t it be amazing to hear more about their craft directly from the source?
Some of the most memorable scenes from the 2014 documentary 𝘋𝘪𝘰𝘳 𝘢𝘯𝘥 𝘐 were the short interviews and chatter between “les petit mains” who were creating each piece for the runway. For me, this dialogue provided a remarkable connection to the creative process.
(If you missed it, here is a tiny glimpse into one such scene)
https://lnkd.in/e_cgWmNf
A recent study by Boston Consulting Group and Comité Colbert revealed that 42% of luxury customers view craftsmanship as a defining characteristic of the luxury industry - and that includes the skilled artisans behind the products.
This aligns with the growing consumer desire for authenticity, transparency and a genuine connection to their favourite brands.
Showcasing the voices of the skilled craftspeople who bring these pieces to life presents a unique opportunity to foster deeper engagement and loyalty, not to mention, product knowledge that can be shared with fellow fans.
A closer look at the making of the Knight bag.
The Knight bag takes inspiration from our house signifier, the Equestrian Knight Design (EKD). This emblem is playfully reimagined through the steel horse-clip, a key distinguishing feature of the bag.
Crafted with a slouchy silhouette, the bag is formed on a wood-panelled mould and reinforced with a soft external layer, trim and inner lining.
Its ring-shaped hardware supports the bag’s fold over design, allowing it to effortlessly transition from a relaxed slouchy style to a more structured tote shape.
Discover the Knight bag here: https://lnkd.in/ecptFwyq
Amazing for an Amazing summer ☀️