Berna Hakimi’s Post

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VP of Strategic Partnerships

How to accelerate ROI with event experiences. I know, it can be hard to measure the ROI of event experiences. In fact, 14% of senior executives say that a lack of ROI / measurable outcomes is the biggest barrier facing their companies when it comes to delivering event experiences. Still, 93% of senior sales and marketing executives are leveraging events in their 2024 strategies - and why wouldn't they? After all, in 2023, in-person events were the second highest channel for driving pipeline in 2023. So, how can you prove your return on investment from event experiences? How can you optimize your events for serious pipeline growth? If only there was a guide for that... 😉 (This, this is the guide you need: https://ow.ly/7h2q30sAWVF) Handy guide not enough? Let's chat, and I'll be your guide. #GDSGroup #EventMarketing #PipelineGeneration #AccelerateROI #MarketingOptimization

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