Leveraging Sponsored Brands for Additional Profitable Sales We’ve been analyzing our advertising performance, and something intriguing came up. Our Sponsored Brands (SB) campaigns have been performing just as efficiently as our Sponsored Products (SP) campaigns, with both maintaining a similar ACoS (around 11%). For this account, our SB campaigns have been a powerful tool for generating additional profitable sales, especially when we target our competitors who we have a clear advantage over. We’ve seen the best results with our Headline Video ads. These ads target a select group of competitors where we have better listings, more reviews, and we’re priced about 10% higher. What’s been key to our success? Carefully managing our SB spend and focusing on high-quality video content that showcases our competitive edge. However, it’s crucial to be cautious—overspending can quickly erode profitability. How are your Sponsored Brands campaigns performing? #AmazonPPC #SponsoredBrands #Ecommerce #AmazonAdvertising #PPCStrategy
By the way do you add those keywords in video ads which you are going to target in sp brand ads?
Leveraging SB campaigns strategically is key. We've seen similar success with targeted Headline Video ads too. Monitoring spend is crucial.
It’s great to see SB campaigns performing on par with Sponsored Products, especially when targeting competitors with a clear advantage. Managing spend and focusing on high-quality video content are key strategies for maintaining profitability.Bernard Nader
That's a great insight into the power of Sponsored Brands! I've also seen strong performance with Headline Video ads.
$14 Million annual Revenue ● I help 6+ figure Amazon sellers page one ranking ● FREE PPC AUDIT FOR (YOU) ● Amazon PPC Marketing Specialist ● Expert in Scale Insights, SKAI, Adlabs ● Founder at TeamAmazon.co
2moIt's amazing that SB campaigns are performing just like those SP campaigns. I feel like ACOS can be reduced if we continue sponsored brand campaigns because we won't have to create new content for our products, we can just work on SP Campaigns. Do you think this idea might work?