Bertelsmann SE & Co. KGaA’s Post

I am excited to share the news that Handelsrådet has granted my application for postdoctoral funding! This funding enables me to continue my research journey within the retail field and dive deeper into the topic of sustainable work environment in retail warehouses. This topic is becoming increasingly important as retailers: i) face a range of expectations on varied assortment, shorter lead times, and cost-cutting focus; and ii) make big investments in automated warehouse systems. The changed expectations and increased degree of automation have big implications for the human workers! My research will investigate how retailers can complement the focus on customer utility and logistics efficiency with improving workers’ well-being. Specifically, I will focus on how the psychosocial environment can be improved for warehouse workers. The research will involve relevant stakeholders, such as retailers, the warehouse workers, technology providers, unions, and policy makers. I will conduct the research project at the Division of Engineering Logistics, Lunds Tekniska Högskola, Lunds universitet. My project is part of our growing retail research group. Thank you to Andreas Norrman and Joakim Kembro for your continuous support. As part of my research project, I look forward to collaborating with leading researchers within the field, Professors Christoph Glock and Eric Grosse, and learning from international expertise. Many thanks to Handelsrådet for giving me this opportunity! #retail #logistics #automation #warehousing #humanfactors #humancentric #postdoc #workenvironment #sustainability  

Assistant Professor & Marketing Cluster Head Dr. Ali Abbas from the Department of Management Sciences-School of Business has published a research article titled "Brand Revitalization of the Declining Mobile Phone Brand via Brand Ambassadors and Product Innovation" in International Journal of Marketing, Communication and New Media, an HEC recognized journal as a sole author. Abstract: While Nokia led the industry for quite a long, its decline stage is alarming. Catering to the need to revitalize the brand, the study aims to develop a re branding strategy for Nokia. In terms of scope, the study is correlational with quantitative methods being employed for hypothetical-deductive investigation. Results depict the significant impact of brand ambassadors and the positive relation of product innovation measures to revitalize the brand Nokia. The inter linkage of brand ambassadors’ influence with a focus on product innovation strategies, especially for a declining mobile phone brand is a rare practice in academic research. The research is beneficial not only for the intended brand but also for brands in similar businesses facing such kinds of scenarios. The scope of the study can be huge by incorporating a Global audience, though limited in this study as far as sample region is concerned. The publication can be accessed at: https://lnkd.in/d7UEBhA2 #bnu #bnulhr #smsbnu #businessschool

🚀 COMPANIES WANTED FOR BUSINESS PROJECTS – APPLY TODAY! 🚀 Are you in search of innovative solutions and fresh perspectives for your business challenges? Collaborate with Munich Business School and host a Business Project this fall! Business Projects are a crucial element of our Master's and MBA programs, providing students with the opportunity to apply their latest theoretical knowledge to real-world business issues. This is an excellent opportunity for companies to benefit from a team of highly motivated, internationally trained students at no cost. Benefits for Your Company: * 💡 Fresh Ideas: Receive new perspectives and innovative solutions from talented minds. * 🛠️ Extra Workforce: Gain temporary support for specific projects. * 🌍 Talent Pipeline: Establish early connections with potential future employees. * 🔬 Science and Practice: Encourage active dialogue between academia and industry. We are looking for company partners to participate in Business Projects starting in September. Don’t miss out – the application deadline is July 31st! Find Out More: * Master's Business Project: https://bit.ly/4cbdF06 * MBA Business Project: https://bit.ly/3XGl6I2 Ready to apply? Any questions? Contact our Career Center Manager, Béatrice Mellinghoff, directly: beatrice.mellinghoff@munich-business-school.de Join us in shaping the future while addressing your business challenges. We look forward to collaborating with you! #MBS #businessschool #innovative #responsible #globallyminded #businessproject #companies

🏭 Are you a corporation with a project you’ve been unable to start due to a lack of resources or time? We are here to help you bring that project to life! 📅 From October 2024 to May 2025, we offer the opportunity for your company to collaborate with a team of one experienced faculty member and two or three talented students. Together, we will work to develop innovative solutions tailored to your needs. 🧑🏼💻 One of our academic partners recently shared a profound insight: “It’s not just about the results; it’s about the challenges and the growth we experience through working with students and faculty during the project development.” 🌟 👩🏼🎓This collaboration is not only about achieving outcomes but also about embracing the journey of learning and growth. 🖋️ Let’s create the future together! "The best way to predict the future is to create it." – Peter Drucker

During the closing lecture of the University of Amsterdam Excutive MBA course on Purpose Driven Strategy, I had the privilege of giving a presentation on DORC Dutch Ophthalmic Research Center (International). DORC is a perfect example on how to run a successful business, being highly innovative and purpose driven at the same time.  I am proud to be part of this company and its purpose: “We help patients see again” My key insights from this course: 🎯 Purpose driven organizations align strategy with purpose and connect purpose related targets to performance assessment. 🙌 Walk the talk! Align purpose, company culture, core values and desired behavior. Employees must understand and internalize the purpose and top managers must embody the purpose. 💡Tell the story! Share the stories how your purpose positively affects your stakeholders, in our case: our patients.  🌎Commit to delivering value to all your stakeholders and not just shareholders to ensure long term success. Focus on society, customers, suppliers, employees & shareholders. 🩺Social, environmental and regulatory pressures on companies to become more purpose driven is increasing. This is especially true for the healthcare sector which is responsible for 7% of all emissions of greenhouse gasses and 10% of the world’s raw material usage.  💹 Purpose driven organizations build stronger reputations, attract like-mind stakeholders, have a strong focus on customer satisfaction. 💡Purpose driven organizations achieve innovations in line with purpose and focus on core competences. Thank you Marcus Arthur and Jihae Yoon for the great teamwork! Thank you Mark van der Veen for the inspiring lectures and guest lectures both on campus and in Carré. It was an enlightening course! #dorc #zeiss #purpose #healthcare #uva #mba

Welcome to #Dresden! Welcome to Hochschule für Technik und Wirtschaft Dresden (HTW Dresden)! Welcome to the new semester! 🌍✨ This week I welcomed our incredible international students to the beautiful city of Dresden! The diversity among us is truly breathtaking— almost all continents are present Western and Eastern Europe, Asia, the Middle East, Africa, South and North America! All coming together with extraordinary professional and personal backgrounds -  a unique opportunity for companies to tap into the diverse talent pool available at our faculty and our university! 💡 Lessons insights This week marked the kickoff of my course on Sustainable Supply Chain Management (#SSCM). What did we do? We challenged the status quo, thought outside the box, reimagined our perspectives, exchanged ideas and designed our path forward. The didactics? Thought-provoking Impulses, facilitated discussions, brainstorming sessions, group work, silent writing, utilization of the morphological box and “Ball bearing” 😊 . #Sustainable teaching is not about lecturing; it’s about inspiring and empowering students to explore new horizons and discover their own insights. Truly impressed by my curious and enthusiastic group of Industrial Engineers and our first “blue”-board-picture 👇 we created! Look forward to my new #semester filled with inspiration, creativity, collaborative teamwork, and engaging dialogues with industry leaders and endless possibilities to try, experiment, test, challenge, develop, create!!! 🚀💡 #LLL #Lessonsinsights

Meet the Faculty: Marius K. Luedicke → Who is Professor Marius K. Lüdicke? Head of the Institute for International Marketing Management, passionate educator, teaching courses in Brand Management and Digital Marketing. Expert beyond the classroom, advising SMEs in the UK, Germany, and Austria on global brand strategy and growth. → Experience before WU? Before joining WU in 2023, Prof. Dr. Lüdicke was: Professor of Marketing at Bayes Business School, City, University of London. Director of the Swarovski Brand Research Laboratory at the University of Innsbruck. → Interests & focus? Commitment to understanding the intersections of global market dynamics. Social issues including pollution, discrimination, & the impacts of technological advancements. → Research focus? Complex relationships between brands and modern consumer cultures (moralism, social conflict, and acculturation). → Where can you find some of his papers? Journal of Consumer Research Psychology & Marketing NY Times Wired → Newest contribution? Co-authoring the second WU article published in the Journal of Consumer Research. Expect more on this achievement soon! 🎓 Which faculty member should we present next?

I'm excited to announce that I have successfully defended my Master Thesis and completed my Master’s Degree in International Business with a specialization in Strategic Marketing at Universiteit Maastricht 🎓 My thesis "Influencing Online Consumer Behavior: The Role of Sustainability Labels, Mood, and Sustainability Awareness," explored the impact of eco-labels on purchase intentions and how mood and sustainability awareness can influence this relationship. I am excited to see what the future holds! #MasterThesis #StrategicMarketing #Sustainability #Mood #ConsumerBehavior #SustainabilityAwareness

Wanna get some insights in Competence and Talent Management? Join the webinar with Prof. Dr. Graf Gerhard on Feb. 21st! #talentmanagement #competencemanagement #tmag #webinar #leadership

In a world where access to education can often be a barrier to success, Haier is stepping up to make a difference. With a firm belief in the power of education to transform lives, Haier launched a groundbreaking CSR campaign aimed at empowering talented students with limited resources to reach their full potential. The concept is simple yet profound: Haier will sponsor the education of deserving students at Punjab University, providing them with the opportunity to pursue their dreams without the burden of financial constraints. By identifying students who have demonstrated exceptional performance despite facing obstacles, Haier aims to give them the support they need to strive for a better future. Haier's CSR campaign represents a bold step towards creating meaningful change in the lives of young people. Haier is able to reach a wider audience and make a greater impact than ever before. Haier Pakistan also signed an MOU with Punjab University for the smooth, transparent and merit-based scholarship. The MOU ceremony was attended by Dr. Khalid Mahmood Vice Chancellor, Dr.. Sobia Khurram Director External Linkages, Punjab University, Mr. Hamayoun Bashir Director Marketing, Mr. Tan Weiyong Director Sales, Mr. Zafar Iqbal Director Operations, Mr. Shahid Alvi Director HR and Mr. Jamshed Ali Senior Manager Marketing Haier. The dedication of Haier to support young students perfectly aligns with its core value of "More Creation, More Possibilities." By investing in education, Haier is not only providing opportunities for individual students but also nurturing an environment where creativity can flourish. Education is the key to unlocking new possibilities, and Haier's scholarships pave the way for students to explore their passions, pursue their dreams, and make a positive impact on the world. In conclusion, Haier's Scholarships for Talented Students: Empowering Dreams, Building Futures is a testament to the company's dedication to creating positive change in the worldand be a responsible brand. By investing in young people to pursue their dreams, Haier is illuminating futures and creating endless possibilities for generations to come. #HaierCSR #EducationForAll #ScholarshipProgram #EmpoweringDreams #BuildingFutures #YouthEmpowerment