Best Life Brands’ Post

🌈 Calling all my fellow brand builders! 🌟 As we gear up for Pride Month and start crafting our Pride brand activations, let's pause for a moment of introspection. Ask yourself: why are you activating? Is it merely to check a box, or are you striving for authentic allyship? If you resonate with the idea of true allyship, let's dive deeper. Take a reflective pause to consider this: does your company embody allyship year-round, internally(business + culture) and externally(brand marketing + messaging)? 🌈 Too often, a brand's allyship begins and ends in June. But true allyship transcends seasons; it's ingrained in the fabric of your company's ethos, not just a marketing tactic. Let's raise the bar and commit to showing up authentically every single day, not just when the rainbow flags fly high in June. Allyship happens 365 days a year, not just in June. 🌈💼 #AllyshipBeyondJune #InclusiveBrands #brandbuilding #brandstrategyisbusinessstrategy

It’s the dawn of a new era for PETERMAYER and for brands! Check out this awesome article from Adage featuring Michelle Edelman!

This #InternationalDayofHappiness, let's highlight how #TrustedBrands spark joy to our lives! ✨ Celebrate with us the brands that make every day brighter. Find out more: https://shorturl.at/jmEX5

Ben Russell is Senior Strategy Director for Vivi, Jack Morton's our agency’s culture marketing practice. Ben brings with him 13+ years of strategic work transforming brands through human behavior, culture, and curiosity. He has developed impactful strategies and integrated marketing plans for renowned brands such as Diageo, P&G, Citizen Watch, Red Bull, and Circle K. Why is Ben’s voice with Vivi? “As marketing professionals, we have the opportunity to create spaces, content and opportunities that reflect the lived experiences of people who look like us,” shares Ben. “We know there is more power in how people are represented, than just in representation itself. Being a part of Vivi is the first time in my career that I am able to give voice to people who want it the most, and work with people who look like me and share the same ambitions for communities of color.” Check out how we’re embracing the intersectional future through culture-forward, brand experiences at heyvivi.com. #VoicesofVivi #TeamVivi #VivibyJackMorton #BrandExperience #Events #Community #Culture #identity #advertisingagency, #culturemarketing #multiculturalmarketing #talent #experiential

Have you seen Lancôme’s latest Ad with Julia Roberts?🔥 If you haven’t yet, check it out : https://lnkd.in/e4rVmuji I’ve always loved analyzing ad campaigns.🔥In recent years, I’ve taken my passion for understanding consumer behavior even further by enrolling in various 🎓university certification programs in different fields of psychology. These studies have given me a deeper grasp of what really drives consumers - beyond the surface-level marketing techniques we all get used to. So let’s get back to Lancôme’s new “La Vie Est Belle L'Elixir” - it’s a great example of how luxury brands can deeply connect with their audience. 👏 Through values-driven messaging, Lancôme has created a narrative around #emotionalmarketing that resonates with a desire for freedom and authenticity. 🔎 Instead of simply focusing on the perfume itself, the ad highlights a story of Julia Roberts stepping away from social expectations and choosing her own path. It’s about feeling free and living authentically, which is a message that resonating with so many of us today, isn’t it ? ❤️This is the kind of aspirational marketing that goes beyond product features. It helps consumers to see themselves in the brand’s story, creating a personal connection that turns them into loyal customers over time.👌 It doesn’t just sell the producs- It sells an experience and a lifestyle. 📌So, key takeaway: Understanding the emotional drivers of your audience helps you create marketing strategies that form real connections, and those connections turn customers into loyal brand advocates. ✔️It’s those connections that keep customers coming back, time and time again. #EmotionalMarketing #ConsumerPsychology #LuxuryBrands #Lancôme #MarketingStrategy #BrandLoyalty

#BrandCulture: The Core of a Winning Strategy It embodies the values, beliefs, and behaviors that set your company apart and create loyal and engaged communities (clients, employees and other stakeholders...) in the very spirit of #HolisticBranding. How can you enhance brand culture in your organization for greater business success? #Branding #Engagement #Values #Community #Authenticity #BusinessStrategy #HolisticBranding #DigitalMarketing #BusinessGrowth #Innovation #Leadership #Marketing #Transformation #Strategy #Success Officium

What a crazy journey this has been, and yesterday was truly a beautiful day. A huge thank you to everyone who made it possible. It’s a great reminder that sometimes, everything falls into place—you just have to be in the right place, at the right time, with the right people. Marissa Brand - Brand from the Inside Out #GWinfluencer #getgutsybrand #brandinsideout #brandstrategy

🌟This #MotivationMonday, let’s light up our week with ‘Courageous Creativity’🌟 View every challenge not as an obstacle, but as a catalyst for innovation and growth. Initiate this week by identifying a challenge in your path and approach it with bold, creative thinking. Consider, ‘How can this challenge be an opportunity for innovation and progress?’ Courageous Creativity is all about approaching the unknown with creativity and bravery, transforming difficulties into opportunities. What creative solution will you boldly embrace to turn today’s challenges into achievements? Share your journey of courageous creativity and let’s inspire each other to new heights. Embrace the adventure of turning challenges into achievements with Courageous Creativity! 🌈✨ #CourageousCreativity #InnovationJourney #MotivationMonday ⁣⁣#BayAreaRealEstate⁣ #RickyTheRealtor #BLVDre #BLVDeastbay⁣ #ResultsDrivenRealEstate⁣ #AlvarezAssociates #AAA #LatinxRealtor #LatinoRealtor #BayAreaLatinoRealtor #BayAreaRealtor

A century of curiosity and discovery, always with consumers at the heart… Last week I had the pleasure of meeting our wonderful Analytics and Insights team to celebrate 100 years of their mastery in understanding our consumers. And, most importantly, to reflect on the power of these valuable learnings in helping our brands and categories stay at the edge of fulfilling consumers’ ever-changing needs.   This team’s commitment in putting consumers at the centre of every business decision and every innovation is so remarkable, and I cannot thank you all enough for the part you play in helping us to connect with our Pampers parents on a deeper level. Thanks to your brilliant work, we can truly make a difference every day as we continue our mission to help make every baby’s world better. And, as the fast-paced digital world around us continues to evolve, your leadership and pioneering capabilities are even more important so we can always meet the needs of our audiences, no matter where they are. What an occasion for us all to be together, to share, discuss and learn how we can continue pushing the boundaries with a digital and forward-thinking mindset. A big thank you for allowing me to join you in celebrating this special milestone, and for continuing to inspire us all through your stand-out achievements. I know that with your insatiable curiosity and passion, we can continue delighting our consumers and unlock new possibilities for the next 100 years (and beyond!). Maria Cristina Gomez, Vinay Ahuja, Eva Imir Yokuş, Karen M. Cantone Contino; Induja Sridharan, Kinda A., Alina Iakupova, Maria Ana Correia, Dorian Collard, Antonio La Porta, Celia Assmuth Oreja, Mathilde Tréard, Anna nezhneva, Carolina Lopes, Ikay Mwana #AtTheEdgeOfTheCentury #Innovation #Insights

Feeling unseen by brands at 50+? You're not alone. 92% of Re-Imagineers seek brands that resonate with their vibrant lifestyle. At ROAR forward, we see you and your immense value. Let's break ageist barriers together and build a community where every voice is heard. #AgePositive #InclusiveBranding