BestMediaInfo’s Post

Ahead of the upcoming Summer Olympics in Paris, how are people across the world planning to engage?    In YouGov’s latest report, we explore audience interest in the Games for 11 key international markets including the UAE, it's demographic engagement trends, viewing behaviors and motivations for watching, as well as revealing the most anticipated sports across the event.    Plus, discover the top 10 most recognized Summer Olympics sponsors, and how the Games really impact brand value.     Report insights reveal:  👩🏼🤝🧑🏻 The Olympics has widespread appeal, with relatively consistent interest levels across all age groups – particularly in the UK and US 🤩 49% of the UAE consumers plan to engage with the summer Olympics via online streaming (highest across the 11 markets surveyed). 📺 Football/ soccer is the most anticipated Summer Olympics sports in the UAE (49%), followed by basketball (29%). 📣 Samsung Gulf is the is the most recognized brand of all Summer Olympics Games sponsors in the UAE (56%), followed by Gulf Coca-Cola Beverages (GCCB) and Toyota UAE. (Please note Olympic trademarks and/or copyrighted material used in this report are owned by the IOC. YouGov does not claim any commercial association with the IOC or the Olympic Games). Download the full report here: https://lnkd.in/dUakpB-8

🏆📊🚀 The Indian Sports Industry Continues its Unstoppable Sponsorship Growth! 🇮🇳 The 'Sporting Nation' report by GroupM ESP reveals a momentous leap as Indian sports sponsorship skyrockets to INR 14,000 crores in 2022, surging by 49% from 2021. 📈⚽🏏 The report shines a light on the rapid expansion of sports sponsorship in India, showcasing the country's enthusiastic love for sports and the significant potential that the industry holds for brand engagement. As new sports and leagues gain prominence alongside the unmatched popularity of cricket which remains the predominant sport, constituting 85% of the total sports adex, brands now have unparalleled chances to establish strong connections with fans through the world of sports.   Celebrity endorsements experienced a 20% surge, making a total value of INR 729 crores. Out of 505 brand endorsement deals, a significant 429 were dedicated to cricket sponsorships.   Notable sponsorship agreements from the previous year featured athletes such as Virat Kohli, MS Dhoni, Rohit Sharma, Sachin Tendulkar, Neeraj Chopra, and PV Sindhu. As the Indian Sports Industry continues to boom, we are excited to see what it brings in the years to come! #WSS #IndianSportsIndustry #ChampionAthletes #GrowthOpportunities #SportsSponsorshipStats #SponsorshipBoom #SportsIndustryGrowth #RisingSportsSponsorship #SportsMarketingGrowth

Discover the Future of Sports Sponsorship in India! Check out the India Sports Sponsorship Report XI Edition for a deep dive into the booming Indian sports industry! 📊🇮🇳 From the explosive rise of the IPL to our athletes' global triumphs, this report highlights India’s incredible journey and commercial success. The industry has grown six-fold in the last decade! 📈✨ Key Highlights: - Record Growth: Over INR 15,000 Cr generated in 2023! - Global Impact: Major wins and contributions on the world stage. - Media & Sponsorship Trends: The role of digital media, sponsorships, and endorsements. Get insights into trends and opportunities shaping the sports landscape. Perfect for industry pros, sports enthusiasts, and marketers. Share your thoughts in the comments. Your insights are invaluable! #SportsSponsorship #IndiaSports #IPL #SportsIndustry #Marketing #DigitalMedia #GroupM #BuildingALegacy

It is amazing to see that our women’s team are on the brink of qualifying for this year’s T20 World Cup - we can definitely say that our girls are playing well. Alongside, we saw Nepal play against Pakistan and India in the Asia Cup this year. While success still stays elusive, we're definitely proud of our boys! It is important for us to keep supporting these teams and watching the matches, as much as we can. A suggestion is that even if you do not have the time to focus, maybe just keep the match on in the background, on mute if you prefer. The more viewers we have, the more ad revenue the broadcaster makes and the more they invest in Nepal. Players get sponsorships, ads, brands start paying attention and with all of this, more and more money starts flowing into the country’s economy. India is a great example. As you can see in this report: https://lnkd.in/dwF2ig3s, India’s sporting income has been increasing at a rate of more than 30% YoY, and it is at over $1bn today. They also started as a much lesser known team - they started long after countries like England and Australia were well established in the domain. It did take them a good three decades to build up, but India did it. And I believe that with enough support, we can do it too. #NepalCricket #Cricket

In 2014, we believed that India will become a powerhouse in the global sports arena. Our pioneering initiative, the India Sports Sponsorship Report - "Sporting Nation In The Making," characterized the formative years when the Indian sports industry was in its early stages of development. In 2008, with the advent of IPL, the industry was valued at INR 2400 Crores, and over the course of 16 years, it has evolved into a formidable force, currently standing at a valuation of INR 15,766 Crores. This growth underscores the significant expansion, commercialisation, and influence that the Indian sports industry has achieved over the years, asserting its prominence nationally and globally. This year the report's title shifted to "Sporting Nation Building a Legacy" to reflect the elevated status we now have as a sporting nation. Stoked to announce the launch of the 11th edition of GroupM ESP's Sports Sponsorship Report - Sporting Nation Building A Legacy Grab your copy from the link : https://lnkd.in/dWTAM4Yi Vinit Karnik Subhamoy Das Arun Sadasivan Geeta Vatnani Kanik Yadav Manasvi Saxena Shubhanan Nair Ashita Sharma Sujay Shetty Yash Agarwal Pranali Gandhi Pranali Geet Sriram Sharma #sportsbiz #indiansports #sportsindustry #SportingNation #Legacy #sponsorship #Endorsement #Media #SportsMedia #SportsSponsorship #TeamSponsorship #SportsFranchise #sponsorships #Player #endorsements #GroupM #GroupmESP

Cricket's Grand Entry into the Olympics 🏏 : A Landmark Opportunity for Marketers A thrilling development has sparked excitement among sports enthusiasts and marketers alike: the inclusion of cricket as an official Olympic sport. This milestone decision marks a significant turning point, not just for the sporting world but also for the marketing landscape. With its massive global fan base, particularly in cricket-loving nations such as #India, #Australia, #England, and also in other countries, cricket's Olympic debut promises to be a marketing spectacle like no other. It is a sport thats been in hearts from childhood everybody enjoys the games no matter of the age. The passion and support teams get is on another level. This will also help the Indian economy as marketing will play major role in this as Indian brands would also Sponsor it and they'll have their ads. Brands like, Swiggy, boAt Lifestyle, CRED etc have are attentions with their incredible ads and amazing strategies related to marketing. 👉Global Audience Reach 🌏 : The Olympics, renowned for its worldwide viewership, offers marketers an unparalleled platform to showcase their brands to a diverse and extensive audience. With cricket's inclusion, marketers can leverage this global stage to amplify brand visibility and engagement on a scale never seen before. 👉New Sponsorship Avenues 💸 : The introduction of cricket in the Olympics opens up a host of fresh sponsorship opportunities for brands looking to align themselves with the sport. From apparel and equipment manufacturers to technology and lifestyle brands, the chance to sponsor Olympic cricket teams and events presents an enticing avenue for strategic brand partnerships and endorsements. 👉Innovative Fan Engagement 📣 : With the evolution of digital marketing and social media, marketers can explore innovative ways to engage cricket fans worldwide. Real-time updates, interactive content, and behind-the-scenes glimpses can foster a deeper connection between brands and their target audience, creating a lasting impact and brand loyalty. As cricket prepares to make its Olympic debut in 2028, in the marketing world the marketers(like me, also others) eagerly anticipates the innovative campaigns, creative partnerships, and engaging narratives that will unfold. Follow us NiuGrow Media for more updates #socialmedia #socialmediamarketing #cricket #olympics #cricketworldcup #marketing

We are thrilled to present our 11th edition of the #sportssponsorship report with immense pride 😊 Overflowing with invaluable insights, this report delves deep into the dynamic landscape of Indian sports.We invite all sports enthusiasts, professionals, and stakeholders to dive into this wealth of knowledge, uncovering profound insights into the ever-evolving realm of Indian sports. But that's not all, This year marks a subtle yet monumental shift as we transition from being a sporting nation in the making to sporting nation building a legacy. Join us as we pave the way towards a brighter, more impactful future for Indian sports. Here are some noteworthy highlights from the report: 1. The Indian sports industry witnessed an impressive 11% growth in spending, reaching INR 15,766 crores, with media expenses constituting 48% of the total sports revenue. 2. Cricket revenue showed a robust year-on-year growth of 13%, while sponsorship spending increased by 24%, contributing 47% to the industry's revenue. 3. Endorsement revenue approached the INR 1000 crore mark, marking a significant 24% growth. 4. Notably, there was a substantial shift with a 40% increase in digital spending. We highly appreciate your feedback as we aim for continual growth and advancement. For deeper insights and comprehensive data, we encourage you to explore the link provided below https://lnkd.in/gtu_U_ns #sportsbiz #indiansports #sportsindustry #sportingnation #legacy #sponsorship #media #sports #GroupmESP #OnwardsAndUpwards Vinit Karnik Subhamoy Das Arun Sadasivan Gaurav Vazirani Geeta Vatnani Shubhanan Nair Kanik Yadav Yash Agarwal Manasvi Saxena Pranali Geet Sujay Shetty

As 2023 draws to a close, here’s my top 10 wishlist for sport in India in 2024: 1. Country enters into the ‘Continuous Dialogue’ phase with the IOC for hosting a future edition of the Olympics 2. Our largest-ever, more gender-balanced than ever sport contingent at Paris 2024 wins double-digit medals for the first-time ever 3. A new National Sports Policy and a new National Sports Code is adopted; country launches Sports Satellite Account 4. Construction of at least one net-zero energy/carbon sports stadium/arena commences 5. We see birth of at least 1 new sport sector unicorn 6. We organize 2x international non-cricket sports competitions compared to 2023 7. Clear and unambiguous schemes are implemented for recruitment of professional athletes by at least 10 States 8. At least 1,000 new community sports complexes are announced, each, by at least 5 States 9. Private investments and CSR contribution towards sports high performance triples than that in 2023 10.  Our team makes a contribution in making all of these happen 😊 #HappyNewYear #IndianSports #Teamgoals

Global Stardom: Sports Without Borders . . 1. From Traditional to Non-Traditional Sports: Over the past few years, traditional sports like football, baseball, hockey, and soccer have seen declining participation rates. Demographic changes play a significant role—Generation Z, in particular, is less interested in these traditional sports. Instead, non-traditional sports such as adventure sports, e-sports, and spin-offs of existing sports are gaining popularity. The trend is likely to accelerate, especially as Covid-19 has led people to choose sports that allow for social distancing. Surprisingly, outdoor sports like golf are also experiencing rejuvenation. 2. Globalization: Going global is crucial! Whether it’s the Champions League, Formula One, or golf, major sports have become global phenomena. Stardom knows no borders—whether you’re Max Verstappen or Lionel Messi. Media companies are consolidating rights to ensure viewers can access sports content from anywhere. The fan base is everywhere, and borders are no longer prominent. Remember, these trends shape the future of sports, impacting everything from fan engagement to technology adoption. #sports #global #india #cricket #esports #football

Team India Got the Trophy We All Deserved! 🏆🇮🇳 As the ICC T20 World Cup concludes with India’s spectacular victory over South Africa, the tournament has showcased not just thrilling cricket but also the immense power of digital marketing and advertising. Throughout the tournament, advertisers leveraged this global event to captivate audiences, adapting their strategies to match the mobile-first, on-the-go viewing habits. With Disney+ Hotstar’s ‘Free on Mobile’ feature, the focus shifted to creating shorter, interactive, and location-based ads optimized for mobile consumption. This shift ensured a higher reach and engagement, drawing parallels to the massive viewership seen during the IPL. Despite initial concerns of cricket fatigue and stable TV ad rates, brands across various sectors—FMCG, auto, BFSI, travel, hospitality, and more—found innovative ways to connect with fans. The real money gaming brands like Dream 11 and My11circle, along with traditional heavyweights, seized the opportunity to engage with the massive, enthusiastic audience. As we celebrate India’s triumph, let’s also recognize the dynamic role of digital marketing in enhancing the World Cup experience for fans and brands alike. Here’s to more innovative advertising strategies and unforgettable cricketing moments! P.S. What was your favorite ad campaign during the World Cup? Let’s discuss how digital marketing has evolved in sports! #ICCT20WorldCup #TeamIndia #DigitalMarketing #Advertising #Victory #Cricket #MarketingStrategies