Best Practice Solutions’ Post

Grant De Roo kicked off his session this morning, “Understanding the Narrative: Brand Story Clarity and Its Effect on Enrollment Outcomes” by asking the room to consider how we are relaying information to prospective students. Telling a story is more effective than sharing vague information like the number of clubs & orgs or the size of campus in acres. “When we engage with a brand we are writing ourselves in to their story.” #ProfessionalDevelopment #HigherEdMarketing #BPS2024Symposium

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