Your marketing should be a revenue maker—not a revenue taker. Marketing is Sales. Period. | CEO @ Venveo | Brand Champion & Strategy Expert for highly complex B2B industries
IBS 2024 was PACKED with people, products and lots of potential. Listen in to the Smarter Building Materials Marketing episode that breaks down stand-out booths and stand-out moments from the show. We also get into how to make a lasting impression at trade shows and how to embrace experiential marketing and tailored follow-up strategies to turn tradeshow leads into sales. Listen to our full IBS recap and tradeshow follow-up breakdown here: https://bit.ly/3IwnKre #buildingmaterials #ibs2024 #buildingmaterialspodcast #digitalmarketingpodcast
Business Development Manager- Modular/ Offsite
7moSome of the Whizards comments about larger trade shows came to mind as I attended IBS, and my company is making some adjustments for next year to better capitalize on the opportunities a show like this provides. Waiting at a booth for days on end will not get you the ROI one would hope for out of the time/money investment these shows demand.