Better Media Solutions’ Post

📺 In our latest interview, John Still is joined by Richard Brant – senior director, advanced TV, strategy & partnerships at Vevo – to delve into the TV landscape. Tune in as John and Richard chat about: •The major challenges we can expect to see across TV/video in 2025  • The current state of inventory • How TV consumption habits are changing and how advertisers can keep up  • How creators can maximise their impact across different platforms  • Whether we will see more standardisation in 2025 #CTV #TV #video #adtech #martech #2025

Vevo’s Richard Brant recently sat down with ExchangeWire to discuss the state of TV and video (including advertising, measurement, and consumption) in 2025.

🚀 Starting the week strong! Whether you’re tracking campaigns or optimizing TV strategies, mediaQX is here to help you stay ahead 📊✨ Let’s make this Monday count! #TVAnalytics #AdTech #mediaQX

Helping companies grow is what IABM is all about. I recommend downloading this informative guide to learn about the opportunity that is Enterprise AV (or as some call it, Broadcast AV). Download from this link - https://lnkd.in/e3uwuEsH #broadcast #insight #enterpriseav #proav #growth

🇹🇷 Turkish National Team Drives Record Viewership for TV8 with 59% Audience Share! 📊📺 A month ago, during the Turkish National Team’s match against Iceland, we observed, using the mediaQX TV Analytics tool, that viewership peaked with 55% of TV viewers in Turkey tuned into TV8. Last night, when the Turkish National Team played Iceland once again, the TV channel reached nearly 59% of the TV audience, marking a new record! 🏆🎉 #mediaQX #viewershipdata #targetyouraudience #adtech #TVanalytics

Is this live? Yes, yes it is! 🤣 Thanks to everyone who joined us for today's broadcast! We were getting a few questions about whether we're live... well, this should clear things up! 😉 Stay tuned for the next edition and drop your questions in the comments below! We'll make sure to answer them all. 👇 #AVASK #GlobalEcommerceUnlocked #ecommerce #broadcast

Always enjoy these conversations with Andreas Waltenspiel on Hidden Champions!    TV operators face a critical challenge today - increasing revenue from their subscriber base in the face of declining CPMs. Our approach is simple - don't guess what viewers want, just follow what they actually do. Our partners are seeing subscriber revenue increases from $1 to $100 per user per month with Hoppr because they have a guaranteed view and a guaranteed audience. That's real impact on the bottom line. If you missed us at IBC, you can watch the first part of the interview here. Thanks to Andreas and the Hidden Champions team! ___________________________________________ Video Credit: Connecting the Dots Show: Hidden Champions S2, E3 #Broadcasting #MediaRevenue #TVOperators #Innovation #IBC2024

The bright lights are on, cameras are rolling, and live TV needs YOU! ✨ But are you truly prepared for the world of live broadcasting? Don't leave it to chance! Head to vettify.ai and discover your media readiness. Vettify's assessment will help you uncover hidden strengths and areas for growth. Become the media pro live TV needs! Get Vetted. Get Ready. Get Booked. #Vettify #LiveTVReady #MediaReady #GetBooked #ShineOnAir

At TVNewsCheck’s NewsTECHForum, leaders tackled how broadcasters are reimagining workflows under economic pressures. CBS’s Super Desk, based on Wolftech, an Avid brand, exemplifies the story-centric approach—uniting 3,000+ users across platforms for seamless collaboration. "Effectively, [Wolftech] is an uber-platform, where if someone has an idea for a pitch in their minds, we can capture that information, capture the starting point for the story and we can follow the story’s lifecycle through the entirety of that lifecycle until it gets to archive.” —Ross Dagan, CBS News READ THE ARTICLE ▶️ lnkd.in/dcDySxS4 #avid #wolftech #newstechforum #newsproduction #newsroom #broadcast #news

Two days to go and I will be sitting alongside a panel of experts discussing opportunities and challenges in Digital services and infrastructure. Currently the technology and innovation of the Trust and Safety industry which the Film and Publication Board regulates sits in the Global North, thus making the South a user and consumer. We need to share these opportunities with the emerging tech companies both locally and continentally. Let's us not be a spectator in the economics of Digital transformation like we did with other digital revolution epochs. Let Africa' start-ups stand up and propel the continent on this economic digital revolution journey. For us as the regulator, African safety solutions will assist in dealing with online safety from an African perspective such as linguistic/cultural nuances which are the dominant medium through which prohibited content such as hate and incitement of violence are perpetrated.