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Excited to announce our collaboration with the IBIA and the Professional Footballers’ Association Canada! Together, we're developing a specialised course to advance Betway’s dedication to educating athletes and sports staff in Canada. #Education #SportsIndustry #Partnership

🌟 Exciting News! We're thrilled to announce the launch of our partnership with PFA Canada | AFP Canada to implement an education campaign aimed at empowering players in the Canadian Premier League to combat match-fixing! 🏆⚽ At IBIA, we believe in the power of education and awareness to safeguard the integrity of sports: it's imperative that we equip athletes with the knowledge and tools to recognize, resist, and report any attempts at manipulation. Jean-François Reymond, IBIA’s Education Ambassador, who will work with the PFA Canada trainers on the May launch, said: “We look forward to working with PFA Canada to further protect the Canadian Premier League from the threat of sports-betting related match-fixing. Protecting the integrity of sport means protecting the integrity of athletes. Most often through a lack of awareness, it is the athletes who are risking their careers and livelihoods. IBIA’s objective is to help build a best-in-class program for all athletes that serves to protect the integrity of Canadian sport and the careers of Canada’s athletes.” Through in-person trainings and online resources we're committed to arming athletes with the skills they need to uphold the spirit of fair play and protect the integrity of the game. In 2024, the program will educate approximately 300 players about the potential threat of sports-betting related match-fixing to the integrity of the Canadian Premier League, their careers, as well as its potential to defraud sports betting operators and customers. The agreement also stipulates a repeat training in 2025 to ensure new players joining the league are also able to protect themselves from criminals and corrupters and report any suspicious activity. The IBIA - PFA Canada sports-integrity education program has been enabled by a CA$300,000 commitment over three years by IBIA and its member operators bet365, Betway Group and FanDuel for the Canadian market, from which other sports are also expected to benefit. Khalid Ali, CEO of IBIA, said: “IBIA’s members take their role – as responsible regulated betting operators – in protecting the integrity of sporting competition and of betting markets seriously. Alongside balanced, efficient and evidenced-based regulation, protecting soccer players, staff and officials from being targeted by criminals is an essential first step to stamping-out sports-betting related match-fixing and fraud.” Together, we can make a difference and ensure that sports remain a platform for excellence, integrity, and inspiration. Join us in our mission to #FightMatchFixing and create a level playing field for athletes worldwide! 💪🌍 Read the full PR here: https://lnkd.in/eEN_Qkmb #IntegrityInSports #AthleteEmpowerment #FairPlay #EducationCampaign

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