Brand agency founder | Creative communications specialist in health & wellness, heritage destinations, employee engagement
Following the Jernej (Nejc) Klopčič looking at the future of the pain-relief market through the lense of nutraceuticals, I realised how much work my agency and I have done in this indication. As stated today the pain category is a ‘sleeping giant’ with very little true innovation. So great to hear Jernej’s passion for natural pain relief. I personally am wedded to my 4Head balm which works for me 9 times out of 10 for what are probably, mostly tension related headaches. Thinking more about the source/cause of the pain rather than just treating it should be higher on the self-care list. We thought about this as part of our recent PAIN CODE pharmacy training for Perrigo. But perhaps more could be done with consumers to consider the pill the last option rather than the first. #NHEU24 #ConsumerHealthcare #PainRelief #PainCode #Therapeuticsolutions
