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Hey folks, if you are wine, beer or a spirits brand looking to grow distribution, here is one my fav talks I recently gave on how to do that. Has a lot of FAQ also. Check it out, just posted on USA Ratings video section. In this talk, I discuss the sales process to open new states and markets and how to have an effective distribution pitch. https://lnkd.in/dRtCcxQZ

Fireball Paces Whisk(e)y Category, Continuing Its Growth Run While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Last year, however, many of the brand leaders saw declining volumes after several years of solid gains. Top player Fireball was the exception, gaining 1.4% to 7.3 million cases, up from 5.2 million cases five years ago. Still, the cinnamon whisky’s growth rate slowed from its five-year average of 7% in 2023—a year in which parent company Sazerac revamped its distribution footprint, parting ways with RNDC in favor of a diversified profile featuring Breakthru, Johnson Brothers, Martignetti, Southern Glazer’s, and beer distribution giant Reyes. Sazerac also saw a leadership change at mid-year as company veteran Jake Wenz succeeded Mark Brown as CEO in June. By volume, Sazerac is second only to Diageo in the U.S. spirits market, with volume of approximately 33 million cases. #liquor #fireball #nips

Inside the USA Trade Tasting Experience! At USA Trade Tasting, we’re not just another trade show – we’re where business growth begins. As Sid Patel, CEO of Beverage Trade Network and USA Trade Tasting, shares, “Our goal is to provide actionable insights to help you grow your business.” From masterclasses led by sommeliers, national beverage directors, and top buyers, to sit-down tastings directly with winemakers and distillers, USATT is packed with valuable, real-world knowledge. Hear from exhibitors like Bespoken Spirits Inc., Chateau Beauportail, and Prima Pavé, sharing their unique products and innovations. Whether you're a startup or an established brand, this is your chance to learn, network, and avoid costly mistakes. Lisa Black, MBA | Kate Danaj Join us at USATT 2025 and experience it firsthand. Don’t miss out on connecting with importers, distributors, and key buyers across the U.S. — this is your platform to shine! 👉 Ready to grow your brand? Visit usatradetasting.com to secure your spot in May 2025! #USATT #TradeShow #BeverageIndustry #WineAndSpirits #BusinessGrowth #Networking #Importers #Distributors

Total wine depletions are down 8.2% ending in June, which is only 70 basis points worse than two years ago when volume was trending down 7.5%. One issue for the Table Wine category remains the significant volume, 54.3%, that is sold below $8. This makes growth in the category unlikely in the near future. The above quote is from WSWA. These are wholesaler depletions for the prior 12 months. These are essentially SWS numbers, they are the largest wholesaler in the country

In Commercial Spirits Intelligence No.46, we wanted to take a look at the growing inventory of maturing whisky around the world. New-build distilleries are starting everywhere, and capacity expansions of existing production infrastructure are also happening at pace. What is made today won't be consumed for years and decades so it's easy to grow too quickly through speculation about what might be needed in the future. Conversely, a lack of stock in the future will curtail sales and business growth. Does history tell us what to expect and what are the drivers for such widespread development? With Martin Purvis

📈🥃 At Brindiamo, managing over 300,000 barrels of aging whiskey across the US, Ireland, and Scotland gives us a unique perspective on the global spirits industry and the current state of whisky production and inventory management worldwide. A collaboration between Duncan McFadzean of Noble & Co and our colleague Martin Purvis, this interesting article provides a comprehensive analysis of the factors influencing the swelling inventories of maturing whisky. From the post-COVID surge in brown spirits consumption to the strategic decisions facing new distilleries amid fluctuating economic conditions, this article offers valuable insights into the complex interplay of production, market demands, and future forecasts. 🔎 The detailed examination covers the challenges and strategies of managing whisky inventories in Scotland, Ireland, and the US, highlighting the impacts of consumer behavior and economic pressures on the spirits market. #Whisky #SpiritsIndustry #InventoryManagement #GlobalMarkets #Brindiamo #BarrelManagement #CaskManagement #InvestInWhiskey

Getting your brand ready for the US market means understanding what importers need and how to meet those needs. In the US, foreign wine and spirits brands can’t sell directly to distributors or retailers—they need an importer first. This is all part of the complex Three Tier System. In this post, we share our top 5 tips for securing a US importer for your brand. Hey #importers, what stands out most to you when considering new brands? Share your thoughts! Read the article - https://lnkd.in/ddraWfGJ Sommeliers Choice Awards I Sommelier Business I Sid Patel

2023 Control States Results by Channel The On-Premise channel outperformed the Off-Premise channel for spirits in both volume and value growth with +2.8% 9-liter cases and +6.8% in $Vol during 2023 vs the Off-Premise results of flat in 9-liter cases and +2.2% in $Vol. The growth in the On-Premise channel was notably driven by higher-priced product tiers, specifically from the Premium through Ultra-Premium segments. Volume for wine in the On-Premise channel gained +1.4%, with a positive value growth +6.5%. The positive value growth in the On-Premise channel for wine was driven by the Super-Premium through Super-Luxury wine price segments. Six Control Jurisdictions are the sole wholesaler for wine. New Hampshire, Pennsylvania, Montgomery County MD, Mississippi, Utah and Wyoming.

“can be inherently dangerous” The Virginia Wine Wholesalers Association and Virginia Beer Wholesalers Association have made a statement in court document describing the products in the industry and that their members carry as "inherently dangerous". As a member of the industry, I am appalled by this description and believe it is not a position we want anyone representing us to take. While there may be great wholesalers doing a great job, it's important to disassociate ourselves from any association that supports this point of view. I urge all producers to contact their wholesalers and ask them to exit their association membership. Let's cancel membership and disassociate ourselves from any association that is damaging to our industry. Trying to defend an outdated sales channel is one thing, portraying the products we sell like this is unforgivable. #cancelmembership #wineindustry #beerindustry

Global distribution growth. Investigating Australian spirit market! 💪 Australian spirit market is highly tempting for spirits producers, especially for premium brands. ·        Total spirits market is more than 10 million cases with slow but stable growth dynamics (3-5 % annual growth) ·        Whiskey (4,1 mln cases) Vodka (2 mln cases) Flavored spirits (1,5 mln cases), Rum and Jin (1 mln cases each) - all these spirits categories have approximately from 15% to 18% sales share of premium and upper price positioning 🤗 Australian alco market is simple as you can imagine: maximum concentration of sales relies on off-trade conglomerates. ·        Woolworth group (“Dan Murphy’s”, “BWS” and their importer Endeavor drinks group) has more than $3 B operating income and 1,500 wine and spirits outlets all across the country ·        Coles group (they obtain “Liquorland”, “First Choise liquor” and “Vintage  cellar”), declaring more the $1,5 B operating incomes and running about 1,000 wine and spirits outlets. Of course, there are some international chains like Aldi and Costco and vast variety of local chains, e-com platforms and developed on-trade. However, without distribution in dominating national chains it is difficult to build solid and stable sales. If you have your plans to deploy distribution in Australia, you must create your own rout to market. It is possible to achieve great results in 3- or 5-years prospects making the right connections, partnerships and marketing. There are 10 leading spirits importers and distributors with amazing and experienced people and array of solid local partners which can be a good start. PS: If you found this information useful, consider resharing ♻️ and follow me, Ulyana Linenko, for more content like this! Let's continue the conversation. #globaldistribution #wineandspirits #distributors #globalsales #businessdevelopment